Bending Spoons

We’re proud to reveal our new HQ. After years of intense work by some truly determined Spooners (Nicolle Wasserman, you’re our hero!) and partners, this is the result. Hope to see you here soon! ___ Nomade Architettura Interior Design Taramelli srl COIMA

Do you recognize that skyline? 👀 Hint: it's not Milan. 🔜

Meetup accidentally tanked user activation. 😳 The team made two changes to the Android onboarding flow: they moved the group discovery step to later in the process, and removed the event discovery step altogether. As a result, they observed a 12% increase in users completing the process. But this had an unexpected impact on activation. (Well, maybe we could have expected it…. 😅) 👉 33% fewer RSVPs on day one 👉 25% fewer group joins on day one 👉 16% fewer active users after day one Oops. Thankfully, the team spotted this—and got some valuable insights. They trialled a new flow that changed the group discovery step from full page to modal. By keeping the onboarding experience simple, churn was reduced by 75% and the negative impact on user activation was reversed. Nice catch, team. 💪

500 Spooners, 40 nationalities. 💜

The least stressful move you’ll ever make... We offer relocation support to any Spooner who wants to be closer to the office. This includes: 👉 Handling residency permits  👉 Covering four months of temporary accommodation 👉 Paying for belongings to be shipped And of course, we cover travel costs for the Spooner (and their whole household 🐶). Here’s the full policy.

Here’s a challenge the Evernote team can’t solve alone… Should we optimize for consistency or for logic? When a user moves a note to a different notebook, it’s “updated” even though the content hasn’t changed. Not a huge issue, but it’s irritating. Because the newest, most relevant notes get buried below much older ones. The solution seems obvious: change the logic. But it’s not that simple. This is how Evernote has functioned for years, and it’s what users know. So the team has a hard call to make. Optimize for consistency or for logic? Comment below how you would tackle the problem. 👇

I don’t remember even discussing: “Hey, should we apply to work at Google instead?” Co-founders Matteo and Luca talk acquisitions, hiring culture, and a fifteen-year bromance. Thanks for having us on the show, Roman Kirsch! Link to the full podcast in comments. 🔗

Spotted on a private Slack channel. 👀 No Spooner is an island. Thanks Mauro for the timely reminder.

All systems go at Brightcove 🚀

Productivity peaked at precisely one scoop per hour. Our terrace wasn’t made for meetings—it was made for gelato.🍦