Haier Europe

The countdown to IFA Berlin, the world’s largest consumer electronics and home appliances trade show, has officially begun! Discover the latest in smart home technology from Candy, Hoover, Haier, and Care+Protect, and explore our “Naturally Connected” vision — the heart of our booth and our commitment to a more intuitive, sustainable, and connected lifestyle. Get ready to experience the future of home innovation — powered by Haier 🚀

Ready to experience the future of dishwashing? Discover the power of the Biovitae LED sanitisation system—where cutting-edge technology meets lasting freshness and maximum cleanliness. Discover how innovation meets everyday life at IFA Berlin from Sep 5 to 9 at Haier Pavillon, Hall 3.1 - Booth 101

10 Million Connected Users! 🎉 We’ve just hit an incredible milestone: 10 million users are now part of our hOn Smart Home ecosystem! But this number is more than just a stat — it’s 10 million active connections, 10 million conversations started, and 10 million chances to innovate. Every connection is a step forward in our mission to create smarter, more personalized, and more sustainable living experiences. Behind this achievement lies our daily commitment to excellence, our passion for innovation, and our drive to build a truly intelligent ecosystem. Let’s keep pushing boundaries and shaping the future of smart home - together.

Meet the new Washing Machine X Series 11 at the Haier Pavilion at IFA Berlin 2025, from 05 to 09 September, and discover how Artificial Intelligence and the hOn app transform washing into a smarter, more customizable experience.

At Haier Europe, Service is more than support — it's a key differentiator that defines our premium promise and brand experience. Earlier this month, we gathered Aftersales leaders from our European markets and HQ teams for the From Now On: Service Edition, a two-day event focused on accelerating our Service transformation strategy. Through cross-functional collaboration, interactive sessions and strategic alignment, the event helped us consolidate key priorities across countries, enhance the synergy between HQ and local operations, and foster a shared mindset focused on innovation, care and performance. We thank all the participants for their contribution and look forward to turning this momentum into actionable impact across our network. #ServiceTransformation #AftersalesLeadership #HaierEurope #FromNowOn

What if air could cook smarter, faster, and crispier — with zero compromise? That's what the Candy Air Fryer does. Discover a revolutionary way to fry at IFA Berlin 2025. Visit us in Hall 3.1 – Stand 101.

Get ready to discover the latest news in home innovation, engineered by Hoover. Unveiling at IFA Berlin 2025. 5 – 9 September, Berlin Hall 3.1 - stand 101 #Hoover #PerformanceThatLasts #IFA2025

When ambition meets action, something extraordinary begins. At Haier, we’ve always believed in more than just performance — we believe in passion, precision, and the relentless pursuit of being the best. From the heart of the home to the heat of the game, we share a spirit with those who never settle. Now, something exciting is on the horizon. A new chapter is about to unfold — bold, inspiring, and built for those who play to be No.1. Stay tuned. Because what’s coming next… will change the game. #PlayWiththeNumberOnes

What if your fridge brought nature’s colors and freshness into your home? With City Fresco 300, it’s possible. See it live at IFA Berlin 2025 in Hall 3.1 – Stand 101.

We were thrilled to participate in Career Day at Domus Academy, where our Milan Experience Design Center team had the opportunity to connect with the next generation of design talent. Our colleagues Simona Iuculano, Riccardo Gualzetti, Aliki I. Zachariadi and Federico Perego engaged in meaningful conversations with students, sharing insights about our design philosophy, innovation processes, and the exciting challenges we tackle every day in shaping the future of smart home appliances. It was a great moment to exchange ideas, offer guidance, and discover the passion and creativity that these future designers bring to the table. Thank you to Domus Academy for hosting such an inspiring event — and to all the students who stopped by to chat with us. We’re excited to see how your careers unfold!