Safilo

From June 16–20, the island of Crete hosted an unforgettable edition of our August Collection preview. By day, we celebrated creativity, innovation, and the launch of our newest eyewear collections. By night, it was all about connection, collaboration, and unforgettable Safilo brand experiences. Thank you to our amazing distributors, partners, and customers who made it magical. We’re already counting down to the next one. #thesafiloway #SeeTheWorldAtItsBest

We are pleased to announce that we have been included among the "Sustainability Champions" by the German Institute for Quality and Finance, ranking 40th among the 300 most sustainable Italian companies. This prestigious recognition — conducted in collaboration with La Repubblica Affari & Finanza and based on over 17,000 anonymous employee evaluations — assesses companies across 16 ESG (Environmental, Social, and Governance) criteria. These include carbon footprint reduction, waste reduction initiatives, the promotion of health and safety in the workplace, inclusion, diversity and equal opportunity, as well as sustainable governance and corporate responsibility. #thesafiloway #SeeTheWorldAtItsBest

This summer, HUGO BOSS Eyewear is hitting the road for its most thrilling journey yet — the HUGO Eyewear Racing Tour — a high-energy trip across Europe that merges fashion and speed like never before. From May 23 to August 8, a bold, HUGO BOSS Eyewear-branded truck will travel through 12 cities across France, Spain, Germany, Austria, the Netherlands, and Belgium, [SZ1] bringing the high-octane adrenaline of Formula 1 straight to the streets. The truck just dropped by our HUGO BOSS campus in Metzingen — and it’s all gas, no brakes from here. Stay tuned for the next stops! At the heart of the tour is the striking new eyewear collection born from the collaboration between HUGO Eyewear and VCARB, the dynamic duo shaking up the world of Formula 1. Designed for rule-breakers, risk-takers, and trendsetters, this collection embodies boldness and innovation. Visitors will step into an immersive, interactive space where the racing adrenaline meets cutting-edge fashion — an unforgettable experience that celebrates the energy, edge, and daring spirit that defines both brands. #thesafiloway #SeeTheWorldAtItsBest

  Safilo Group and Victoria Beckham announce today their new ten-year global licensing agreement for the design, manufacturing and distribution of the Victoria Beckham branded eyewear collections until December 2035. The full eyewear range – both optical and sun – will be unveiled for the Spring-Summer 2026 season, hitting the market in January 2026. Together, Safilo and Victoria Beckham aim to strengthen the brand’s position as a global eyewear reference in women’s fashion, offering uniquely designed and beautifully crafted pieces that stand out for their attention to detail, minimal design, and sophisticated.This collaboration will further enhance the women’s portfolio within Safilo’s brand architecture and strengthen its presence in the luxury segment. #thesafiloway #SeeTheWorldAtItsBest

For over two decades, Safilo Group and Special Olympics have been changing lives, one pair of glasses at a time. Now, that mission continues. The two organizations celebrated the renewal of their long-standing partnership through to 2027 at the Opening Ceremony of the Special Olympics World Winter Games in Turin, Italy, on 8th March 2025. Safilo believes that a clear vision is a fundamental right, not a privilege and this renewed commitment reaffirms its dedication to inclusion, accessibility, and eye health—ensuring that every athlete has the vision care they need to excel, both in competitions and in daily life. We are proud to continue this journey and to stand alongside Special Olympics in their mission of empowerment. #thesafiloway #SeeTheWorldAtItsBest

We are proud to announce that this year at MIDO we won the Certified Sustainable Eyewear Award in the sunglasses Europe category with BOSS 1751/S. Sustainability is at the core of our business strategies and we will continue to work to #SeeTheWorldAtItsBest #thesafiloway

MIDO is always a great occasion to meet our Customers! With a surface area of over 800 square meters, the Safilo booth includes dedicated brand spaces like Carrera, Polaroid and David Beckham Eyewear and a welcoming space to discover all Safilo’s brands new collections. We are waiting for you in our booth at Fashion District -HALL 1 - STAND N32 T23 T31. #thesafiloway #SeeTheWorldAtItsBest

Safilo Group and DSQUARED2 announce the early renewal of their global licensing agreement of @Dsquared2 branded eyewear collections until the end of December 2031. Dsquared2 has quickly established itself as one of the most dynamic brands in our portfolio, able to perfectly blend style and innovation. Together we will bring the brand's distinctive vision to more and more people at a global level.  #Dsquared2Eyewear #TheSafiloWay #SeeTheWordlAtItsBest

Safilo is proud to release the new Isabel Marant campaign where the essence of the brand its translated into new sunglasses and optical frames, featuring both classic and edgy shapes reinterpreted with unexpected touches. Kate Moss represents the quintessential Isabel Marant woman: effortlessy chic, seductive and timeless #thesafiloway #SeeTheWorldAtItsBest

Today Polaroid Eyewear announced his partnership with ATP Tour as eyewear global partnership and Lorenzo Musetti as a global ambassador.  This truly global platform provides the perfect opportunity to engage new customers and expand the brand's footprint. Polaroid Eyewear’s innovative products will enable everyone to enjoy watching tennis with perfect vision and high protection. #thesafiloway #SeeTheWorldAtItsBest