IT'S HIGH POINT FURNITURE MARKET TIME...AGAIN. Here is TIP #1 for Manufacturers & Buyers
SHOW MORE - SELL MORE ONLINE AND HOW TO DO IT -
SMALL SPACE LIVING
We wrote about this in our last Newsletter that over 416,000 new apartment complexes will be built this year, and that the average apartment size is 1,200 sq ft. Multifamily construction in the last two years is at a 50-year high:
Apartment completions last surpassed the 400,000 unit mark in 1972.
If you Google “Small Space Living” on Google you will see About 1,900,000,000 results (0.49 seconds)
This is NOT a Fad!
People can't afford homes due to the economy, inflation, and interest rates. They are opting to rent, with the average apartment coming in at around 1,200 sq.ft. And the average rent for this size apartment ranges between $1,500.00 - $2,300.00
Additionally, retirees are downsizing to smaller homes, condos, or apartments.
Are you showcasing products and selling to these people?
Are you tagging your products for “Small space living” for the internet for people searching this category as I showed above, and are you showcasing these products on your floor?
If not you should be.
People are NOT buying rooms anymore, they are buying “pieces” and smaller ones with storage options that fit into apartments and small space living quarters.
Manufacturers MUST showcase these small space living items in their showroom and more importantly TAG them in their API feeds to website providers.
It looks like TARGET & WAYFAIR get it and if you don't, I'm sure they would be more than happy to fulfill the orders you don't want if you don't!
If you want to discuss this strategy and our other unique sales and marketing strategies at the High Point Market, Contact us at:
TIP # 2 coming tomorrow.
#Apartmentliving #smallspaces #Condominiumfurniture #apartmentfurniture
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https://www.linkedin.com/in/wfnapier/ or contact me at bill@imagineadv.com.
YODA RETAIL | RETHINK Retail Top Expert 2024 | Leadership Development | Merchant | Transformation & Change Coach | Retail Pioneer - Mad Man Era to Today |
1yBill Napier Massive opportunity to assist GenZ to set up house. #target #walmart #ikea #biglots #HomeGoods #HomeSense #tjmaxx #tjx are already drooling. Independent Furniture Retailers don’t get it, smaller is better. Think Good, Better, and Best, this customer is looking for Good. 💰💰💰
Brand Strategist | Fractional CMO | An Architect of Brands | Business Transformation Expert | Furniture Visionary & Disruptor - "Let's ditch the ordinary and embrace the extraordinary". - BE DIFFERENT. Proud USAF Vet.
1yOH LOOK, Target gets it. #SmallSpaceLiving