Jan Kadlec’s Post

Superweek, days 1+2: Hot topic: 1st party data collection and data quality. It's time to go server to server. Doug Hall Focus on bringing value. It's obvious but I never cease to be surprised how many data puking reporting monkeys there are. Ilya Chukhlyaev and Neil Callanan Create your own tools. Closely related to creating more value. Ahmad Kanani, Matteo Zambon and Roberto Guiotto Attribution was, is and will be a headache. Let's learn to deal with uncertainty. Tim Wilson and Matt Gershoff You'll never have enough data to create super-personalized user/customer experience. But sometimes it's enough to use your common sense and signals you have. Like... why do you offer newsletter subscription to visitors coming from, wait for it, your newsletter? Astrid Illum #analytics #superweek #supervveek #data