2 Dokumente gefunden
Why Female Virtual Conversational Agents Exhibit Greater Social Presence: Insights From the Stereotype Content Model
In recent years, companies have increasingly adopted virtual conversational agents (VCAs) to interact with their consumers. A significant number of these agents are assigned to a specific gender, typically female, thereby reinforcing gender-related stereotypes. This work employs the stereotype content…
Essays on the Explanatory Power of Parallel Process Models : Application to Online Services, Brand Heritage and Unethical…
This cumulative dissertation seeks to understand consumer reactions towards various stimuli, such as online services (online service environments, virtual conversational agents [VCA ]), brand heritage and corporate transgressions. A total of eight empirical research papers employ mixed methods to help…