Direct Agents Partners with FreeWheel to Launch Advanced In-House Programmatic Solutions

Direct Agents, a leading independent growth and performance marketing agency, announced a strategic partnership with FreeWheel, a global technology platform for the television advertising industry, to power a new in-house programmatic Connected TV (CTV) offering. This collaboration positions Direct Agents to deliver highly customized, performance-driven campaigns within premium CTV inventory.

The partnership positions Direct Agents and its clients to capitalize on the explosive growth in programmatic advertising, which is projected to reach $2,753 billion globally by 2030, growing at a CAGR of 22.8%.

Comprehensive Programmatic Solutions with CTV Excellence

Through FreeWheel’s highly customizable demand-side platform (DSP), Direct Agents clients will be able to deliver sophisticated, data-driven campaigns across FreeWheel’s premium CTV Marketplace. This partnership enables multi-channel targeting that adapts to individual client needs, from driving website conversions to increasing app downloads and in-store visits.

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“Programmatic advertising has evolved far beyond display campaigns to encompass the entire digital ecosystem,” said Corey Levine, VP of Integrated Media at Direct Agents. “Our partnership with FreeWheel gives us a world-class DSP foundation to deliver sophisticated targeting and optimization across all channels, with Connected TV representing a particular competitive advantage through Comcast’s premium inventory access.”

“Brands are embracing TV as more than just a tool for awareness but a full funnel platform driving real business outcomes for advertisers,” says Eric Davis, Head of Independents and Political, Programmatic Demand at FreeWheel. “This partnership exemplifies how FreeWheel and agencies can work together to provide the most sophisticated solutions that drive impact in today’s crowded media landscape.”

Advanced Technology and Customization Capabilities

The FreeWheel DSP platform enables Direct Agents to implement custom algorithms that can be refined for each client’s specific performance goals and target audiences. This approach moves beyond one-size-fits-all programmatic solutions to deliver truly personalized campaign strategies across the full spectrum of digital advertising channels.

The partnership provides access to Comcast’s extensive advertising ecosystem, while also enabling sophisticated targeting across display, video, and mobile inventory through real-time bidding and private marketplace deals.

The new programmatic solutions are available immediately to Direct Agents clients, offering real-time optimization, cross-device tracking, and comprehensive performance analytics that enable marketers to prove ROI and scale successful campaigns across all digital touchpoints.

SOURCE: PRweb