Action

𝗔𝗰𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗪𝗗𝗣 𝘀𝗶𝗴𝗻 𝗰𝗼𝗻𝘁𝗿𝗮𝗰𝘁 𝗳𝗼𝗿 𝗮 𝗻𝗲𝘄 𝗗𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗖𝗲𝗻𝘁𝗲𝗿 𝗶𝗻 𝗥𝗼𝗺𝗮𝗻𝗶𝗮 Last Wednesday, WDP CEO Joost Uwents and Action CEO Hajir Hajji officially signed the contract for the construction of a brand-new Distribution Center in Romania, which will be built to the highest sustainability standards, aiming for BREEAM Outstanding certification. The ceremonial signing took place at Action's International Headquarters in Zwaagdijk, witnessed by Jens Burgers, Director of Supply Chain, and Jacco Straaijer, Manager of Supply Chain Expansion. On Wednesday, 24 September, we will proudly open our very first store in Romania, in the city of Pitești. Looking ahead, the new Distribution Center near Bucharest – set to become operational in 2027 – will play a vital role in supporting our expected growth and bringing the Action formula to even more Romanian customers in the years to come.

♻️𝗙𝗿𝗼𝗺 𝘄𝗮𝘀𝘁𝗲 𝘁𝗼 𝘄𝗮𝘀𝘁𝗲 𝗯𝗶𝗻 - 𝗼𝘂𝗿 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 𝘁𝗼 𝗰𝗶𝗿𝗰𝘂𝗹𝗮𝗿𝗶𝘁𝘆♻️   At Action, we are proud to take meaningful steps towards circularity. One example? Our Curver Bullet Bin made entirely from recycled plastic collected in our own distribution centres. Instead of throwing it away, we collect and process our plastic waste to create something new. The result: a product that starts and ends its life with us, closing the loop, one bin at a time.   Curious how it works? Watch the video to discover the full story behind our Curver Bullet Bin.

𝗔𝗰𝘁𝗶𝗼𝗻 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝘀 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗲𝗱 𝗴𝗿𝗼𝘄𝘁𝗵 This morning, we published our trading statement for the first half of 2025. More and more customers choose Action for their everyday necessities. We are proud to be able to welcome them in 125 additional stores so far this year.    Thanks to the hard work of our colleagues, we have already offered 1,905 internal promotions this year to support their growth and development. In April, we entered Switzerland with our first store, welcoming thousands of enthusiastic customers, and have since opened four more stores there. On 5 June, we realised a significant achievement by opening our 3,000th store in Italy, which we proudly celebrated with customers, colleagues, suppliers and partners across Europe.   Curious to learn more? Please read our full trading statement here: https://lnkd.in/eAJJBxjp

𝗔𝗰𝘁𝗶𝗼𝗻 𝗻𝗲𝘄 𝗰𝗼-𝘀𝗽𝗼𝗻𝘀𝗼𝗿 𝗼𝗳 𝘁𝗵𝗲 𝗧𝗖𝗦 𝗔𝗺𝘀𝘁𝗲𝗿𝗱𝗮𝗺 𝗠𝗮𝗿𝗮𝘁𝗵𝗼𝗻! We are excited to announce that Action will be co-sponsoring the TCS Amsterdam Marathon on Saturday 18 and Sunday 19 October 2025. For many years, our colleagues have taken part in this event, and this year we are proud to strengthen our involvement as a co-sponsor, doubling down on our commitment with nearly 1,000 tickets! This partnership is part of the Action Sustainability Programme (ASP). Through the partnership pillar, we are proud to give back to communities close to our hearts. For every participant, Action will donate €50 to Amsterdam UMC - Cancer Center Amsterdam supporting vital cancer research.

𝗪𝗲𝗹𝗰𝗼𝗺𝗶𝗻𝗴 𝗼𝘂𝗿 𝗔𝗰𝘁𝗶𝗼𝗻 𝘀𝘂𝗽𝗽𝗹𝗶𝗲𝗿𝘀!   This week, we had the pleasure of welcoming 450 of our European suppliers to our Action Supplier Event - a moment to celebrate our 3,000th Action store, which opened its doors in Italy at the beginning of June. During our supplier event we looked back at what we achieved together and ahead to what the future holds.   This event was our way of saying thank you. Thanks to the support and cooperation of our suppliers, some of whom have been with us since our beginning back in 1993, Action is serving close to 20 million customers each week! We are proud of what we have achieved together, and even more excited about what lies ahead.   On to the next chapter - together with our suppliers, our colleagues and our customers! 

𝗙𝗲𝘀𝘁𝗶𝘃𝗲 𝗼𝗽𝗲𝗻𝗶𝗻𝗴 𝗼𝗳 𝗜𝗹𝗹𝗲𝘀𝗰𝗮𝘀 & 𝗳𝗶𝗿𝘀𝘁 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗲𝘃𝗲𝗻𝘁 On 12 June, Action celebrated the opening of our first distribution centre in Spain, located in Illescas. Together with colleagues, the mayor of Illescas, and the partners involved, we officially marked the start of operations. This is Action’s first distribution centre with the highest BREEAM building sustainability certification 'outstanding', making it the standard for all future distribution centres. In recognition of this achievement, we invited media to learn how Action makes progress with the Action Sustainability Programme (ASP). It was a great opportunity to show how sustainability and discount retail can go hand in hand – and how, thanks to our scale, we can truly make a difference. A big thank you to all colleagues and partners who brought this moment to life! Curious to learn more about our sustainability journey? Discover the Action Sustainability Programme here: https://lnkd.in/eu4vXEgQ

𝗖𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗶𝗻𝗴 𝘀𝘁𝗼𝗿𝗲 𝟯,𝟬𝟬𝟬 𝘄𝗶𝘁𝗵 𝗼𝘂𝗿 𝗰𝗵𝗮𝗿𝗶𝘁𝘆 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀 On 5 June Action celebrated the opening of its 3,000th store with all customers, colleagues, partners and suppliers. As part of Action’s Sustainability Programme, Action collaborates with several partners to support children to grow up in a safe and healthy environment. We focus on children as they have the future. As part of the celebration with our partners 𝗦𝗢𝗦 𝗖𝗵𝗶𝗹𝗱𝗿𝗲𝗻’𝘀 𝗩𝗶𝗹𝗹𝗮𝗴𝗲𝘀 and the 𝗝𝗼𝗵𝗮𝗻 𝗖𝗿𝘂𝘆𝗳𝗳 𝗙𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻, we sold limited edition tote bags in our stores to raise money. We can now proudly announce that together with our customers we raised €200,000 – €100,000 for SOS Children’s Villages, with whom Action supported 12,977 children last year to improve their living circumstances in Action countries and Asia, and €100,000 for the Cruyff Foundation in support of our joint mission to get children moving and create safe sports courts across Europe in the neighbourhoods where we operate. But we did even more. Today, we can also announce that we are welcoming the 𝗣𝗿𝗶𝗻𝗰𝗲𝘀𝘀 𝗠á𝘅𝗶𝗺𝗮 𝗖𝗲𝗻𝘁𝗲𝗿 𝗙𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻 as a third partner. To kick start our collaboration, we donated €100,000 in support of our joint mission to make a difference for children with cancer in all Action countries. SOS Kinderdorpen Nederland SOS Children's Villages International Johan Cruyff Foundation Prinses Máxima Centrum voor Kinderoncologie

𝘼𝙣 𝙚𝙭𝙘𝙞𝙩𝙞𝙣𝙜 𝙘𝙚𝙡𝙚𝙗𝙧𝙖𝙩𝙞𝙤𝙣 𝙛𝙤𝙧 𝘼𝙘𝙩𝙞𝙤𝙣 𝙩𝙤𝙙𝙖𝙮 - 𝙬𝙚 𝙝𝙖𝙫𝙚 𝙤𝙥𝙚𝙣𝙚𝙙 𝙤𝙪𝙧 3,000𝙩𝙝 𝙨𝙩𝙤𝙧𝙚! Who could have predicted that 32 years after opening our first store in the Netherlands, we would grow to 3,000 Action stores across Europe, where we delight millions of customers every week?   It's only two months since we launched in Switzerland amid massive customer interest. Now we are planning to open our first store in Romania this autumn.   With 80,000 colleagues representing more than 150 nationalities across Europe, the commitment of our people and our unique Action formula drives us forward. Our Action heroes are at the heart of everything we do.   We would like to thank all our customers, colleagues, and suppliers from over the years for their support. On to the next big celebration! Read more about this milestone in our press release: https://lnkd.in/eqB7UVxy

🌞 Zenova: award-winning sun protection🌞 At Action, we are proud to offer products that combine low prices with good quality and sustainability. Did you know Zenova sunscreen is a great example of that?   ✅ Award-winning quality ✅ Locally produced in the Netherlands ✅ Vegan, reef-friendly, and free from microplastics and octocrylene ✅ Packaged in bottles made from at least 55% recycled plastic   And the proof is in the results: For the second year in a row, Zenova SPF30 has been named “Best Buy” by the independent Belgian consumer organisation Test-Aankoop. The improved formula scored top marks for UVB/UVA protection, ease of use, and packaging – showing that effective sun protection doesn’t have to come at a high price. Congratulations to everyone involved in making this product a success.   Watch the full Behind the Product video to discover more.

𝗥𝗼𝗯𝘂𝘀𝘁 𝗳𝗶𝗿𝘀𝘁 𝗾𝘂𝗮𝗿𝘁𝗲𝗿 𝗴𝗿𝗼𝘄𝘁𝗵 𝗔𝗰𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗲𝘅𝗰𝗶𝘁𝗶𝗻𝗴 𝘀𝘁𝗮𝗿𝘁 𝗶𝗻 𝗦𝘄𝗶𝘁𝘇𝗲𝗿𝗹𝗮𝗻𝗱 Today, we have published our sales result for the first quarter of 2025. Action experienced robust sales growth and an exciting start in Switzerland.   During this quarter, Action customers continued to come to our stores for their daily necessities and household purchases. Our unique formula of good quality products at the lowest price combined with our progress in sustainability are the main drivers of our rapid growth. We saw this again when we opened our first three stores in Switzerland, which customers visited in record numbers. Read more on: https://lnkd.in/eQ2CtNBc