Today's customers don't just buy products—they buy into what a company stands for. It is no longer just low prices or flashy marketing that target the latest trends. Stakeholders are asking harder questions: Does this company ...
Economics & Business
Jul 7, 2025
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Research suggests ratings have become as crucial to purchasing decisions as factors like price, brand reputation or recommendations from family and friends, especially in terms of online shopping. Even a small increase of ...
Economics & Business
Apr 15, 2025
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The global tobacco industry is still big business, worth around £730 billion a year. This may seem strange for a product known to have caused more than 200 million deaths in the last 30 years. But people continue to smoke. ...
Economics & Business
Dec 2, 2024
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Many consumers view conventional meats as both tastier and healthier than laboratory-grown alternatives, according to the March Consumer Food Insights Report.
Economics & Business
Apr 11, 2024
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A deeper understanding of the relationship between plant benefits, consumer perceptions, and demographic differences is important when shaping marketing strategies for communicating the benefits of plants. In the ornamental ...
Plants & Animals
Feb 29, 2024
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Consumer definitions of sustainability are often different than industry definitions. Understanding consumer preferences and opinions of sustainability within the dairy industry can help dairy product developers successfully ...
Ecology
Oct 21, 2021
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New research has found that there is a strong link between the visual portrayal of a brand in online imagery created by consumers and the larger brand perceptions.
Social Sciences
Jul 13, 2020
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In recent years, "experience-based" hospitality companies, such as Airbnb, have experienced a meteoric rise in revenue and new customers. Experience-based hospitality companies allow travelers to book homes and apartments ...
Economics & Business
Apr 5, 2017
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Every day, users are bombarded with animated ads across the web, and companies fight to cut through the clutter. New research from the University at Buffalo School of Management has pinpointed one attribute online ads should ...
Economics & Business
Oct 29, 2015
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Would you fancy a crunchy cricket salad? Or perhaps a mealworm omelette? What about a cockroach sandwich?
Plants & Animals
Jul 31, 2015
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