Performance and Affiliate Marketing Expert

Company Description

QMCC is an outsourcing firm offering future-ready solutions to clients across the globe. We provide excellent global resources and efficient solutions in a wide range of fields, including IT, Data Analysis, Accounts, Marketing, Graphic Designing, E-commerce, Supply Chain Analysis, App Development, and Pricing Analysis. Our commitment to quality and excellence ensures that our clients receive the best possible service.

Job Summary:

As an Affiliate & Paid Ads Marketer, you will be responsible for developing, implementing, and optimizing affiliate marketing programs and paid advertising campaigns to drive high-quality traffic, acquire new customers, and maximize ROI. You will leverage your expertise in digital marketing to navigate the unique challenges and opportunities within the high-risk industry.

Responsibilities:

• Affiliate Program Management:
• Develop and execute affiliate marketing strategies to drive customer acquisition and revenue growth.
• Identify, recruit, and onboard new affiliate partners, including networks, publishers, and influencers.
• Negotiate and manage affiliate agreements, commission structures, and incentives.
• Monitor affiliate performance, analyze key metrics, and optimize campaigns to maximize ROI.
• Provide ongoing support, training, and resources to affiliates to ensure their success.
• Ensure compliance with industry regulations and company policies.
• Paid Advertising Campaign Management:
• Plan, execute, and manage paid advertising campaigns across various platforms, including Google Ads, social media advertising (e.g., Facebook Ads, Twitter Ads), and other relevant channels.
• Conduct thorough keyword research, audience targeting, and competitive analysis to identify growth opportunities.
• Create compelling ad copy, creatives, and landing pages that drive conversions.
• Monitor campaign performance, analyze key metrics, and optimize campaigns to achieve target KPIs (e.g., CPA, ROI, conversion rates).
• Manage budgets effectively and ensure efficient allocation of resources.
• Stay up-to-date with the latest trends and best practices in paid advertising.
• Data Analysis and Reporting:
• Track, analyze, and report on the performance of affiliate programs and paid advertising campaigns.
• Identify trends, insights, and opportunities for optimization.
• Prepare regular reports for management, highlighting key metrics, achievements, and areas for improvement.
• Use data-driven decision-making to continuously improve campaign performance.
• Compliance and Risk Management:
• Stay informed about relevant regulations and compliance requirements in the high-risk industry (e.g., advertising restrictions, KYC/AML).
• Ensure all affiliate marketing and paid advertising activities comply with applicable laws, regulations, and company policies.
• Identify and mitigate potential risks associated with marketing activities.
• Collaboration:
• Collaborate with cross-functional teams, including marketing, sales, product, and compliance, to align marketing efforts with overall business objectives.
• Work closely with creative teams to develop compelling marketing materials.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience (3 years) in affiliate marketing and paid advertising, preferably in a high-risk industry (e.g., online gaming, financial services, cryptocurrency).
• Strong understanding of affiliate marketing principles, strategies, and best practices.
• Proficiency in managing paid advertising campaigns across various platforms (e.g., Google Ads, Facebook Ads).
• Experience with affiliate marketing platforms and tracking tools.
• Solid knowledge of digital marketing metrics, analytics, and reporting.
• Excellent analytical, problem-solving, and decision-making skills.
• Strong communication, negotiation, and relationship-building abilities.
• Ability to work independently, manage multiple projects, and meet deadlines.
• Familiarity with regulatory requirements and compliance issues in the high-risk industry.

Preferred Skills:

• Experience with marketing automation tools.
• Knowledge of SEO principles and best practices.
• Familiarity with CRM software.
• Strong understanding of customer acquisition and retention strategies.
• Ability to adapt to a fast-paced and dynamic environme