Como criar anúncios acessíveis a pessoas com deficiência?

Be mindful while designing accessible ads through following tips: Alt Text: Provide descriptive alt text for images & graphics to assist screen readers. Clear Typography: Use legible fonts, proper contrast, & sufficient text size. Closed Captions: Include closed captions for video content. Keyboard Navigation: Ensure all interactive elements are navigable and operable using a keyboard. Color Consideration: Avoid relying solely on color to convey information or meaning. Sensory-Friendly: Avoid auto-playing videos or audio to prevent sensory overload. Testing: Regularly test ad accessibility with assistive technologies & gather feedback from users with disabilities. Don't glamorize campaigns on disabled people. Be sensitive & honest.

Accessibility standards are guidelines and requirements that ensure that digital content and platforms are usable by people with disabilities. . You should familiarize yourself with the relevant standards for your ad format and platform, and use tools and resources to check and improve your accessibility level.

Designing for different senses and devices" means creating things, like websites or apps, so that they work well and make sense for people who might use them in different ways. This includes making sure they can be easily used by people with different abilities, such as those who can't see the screen or use a mouse. It also means making sure they look and work nicely on various devices like computers, tablets, and smartphones. So, it's about making designs that are inclusive and adaptable to different needs and technologies.

"When you're designing things to be accessible, like ads, it's important to keep things simple. That means not putting too much stuff like words, pictures, fancy pictures, or moving things that might make people confused. Instead, just focus on the most important stuff you want people to see or do. Use simple and clear words to say what you mean. Also, make sure your ads are easy to understand and use by keeping things organized and not using tricky words or phrases that not everyone might get."

Of course! Here's a simpler explanation: "To make sure your ads work well for people with disabilities, it's a good idea to test them and get feedback from real people. You can use special online tools that act like screen readers or simulate different vision problems. Or, you can ask people with disabilities to try out your ads and tell you what they think. You should ask them questions like: Was it easy to use and understand the ad? What did you like or not like? How did it make you feel? What can we make better?"

Making things accessible is not something you do just once; it's something you keep working on and getting better at. You should always keep learning about what's new in accessibility and check how well your ads are doing. It's also good to be open to new ideas and talk to other people who care about accessibility. This way, you'll not only make ads that work for people with disabilities but also ads that are better and more helpful for everyone.