Elmwood Brand & Design Consultancy

With the sounds of celebration still ringing in our ears, the Lionesses success goes far deeper than a sporting victory - it's a cultural revolution. “Where the men's team carries the weight of history and expectation, The Lionesses have crafted something refreshingly different: a brand built on accessibility, authenticity, and meaningful inclusion.” Charlotte Distefano talks to Creativepool about how Englands Lionesses became a powerhouse brand in their own right. Read more here: https://lnkd.in/eM97Aj9J #lionesses #womensfootball #brand #brandidentity #brandculture

We’re thrilled to welcome Juan Tan as Creative Director of our Shanghai studio! Juan brings a wealth of experience and a deep passion for helping brands find their truth, tell compelling stories, and stand out in an ever-changing world—all through the power of design. Having someone of Juan’s talent and vision onboard is a true privilege, and we can’t wait to see how he helps elevate the work we do for our amazing clients. Welcome to the team, Juan! 👏

WHAT a chapter for women's football! What a game, what a team! The biggest congratulations to the Lionesses 🎉 We couldn't help but take this moment to celebrate the sport and share with you one of our latest projects to leave the studio. Not just mad for football — we’re Made For This Game. We’re proud to unveil this bold campaign and brand platform alongside MSQ Sport + Entertainment and M3 Labs, empowering women and girls to own every part of football — from playing and coaching to refereeing and leading. The permission to play is no longer the barrier. The narrative is changing — and so is the game. This is more than a campaign — it’s a movement. Check out the full case study here: https://lnkd.in/eZE7GXKt #MadeForThisGame #WomensFootball #FootballForAll #TheFA #CampaignLaunch #NewWork #Advertising #Creative #BrandIdentity #DesignWithPurpose

Tesla has had a turbulent year. There’s little hiding from the brand’s struggles as it’s interwoven in political drama and international competition, culminating in sales falling at the sharpest rate in a decade. With the recent earnings from Q2 released, eyes remain glued to the Tesla brand.  "Musks ‘shenanigans’ have cost it some of the passionate support that had allowed it to grow without spending on advertising." Our Global CEO Daniel Binns shares his views with BBC News about what could be next for the brand. Catch the full article here: https://lnkd.in/eph8nPFP #brands #tesla #brandperformance #impact #brandagency

Ribena receives a subtle but “juicy” rebrand! We set out to preserve the nostalgic familiarity of Ribena when revamping the identity of this iconic British brand, while dialing up its most recognizable qualities. Delighted to see Dezeen share more about our latest work with Ribena, check it out here: https://lnkd.in/ezqaceMR #brandrefresh #branddesign #design #brand #ribena

We are very excited to share the latest project to launch from the London studio - Ribena. Iconic British brand Ribena have revealed a confident brand refresh; one that celebrates its cross generational heritage with designs that are fit for the future. The brand revamp focused on maximising and modernising Ribena’s distinctive assets, reinforcing what people naturally associate with the brand while helping it to stand out on the shelf. “Our goal was that of familiar difference, we needed a new design that was instantly recognisable as Ribena, whilst dialing up brand standout”. - Charlotte Distefano, Creative Director. Check out the full story here: https://lnkd.in/e84R3Uih #branddesign #designagency #rebrand #ribena

Kicking off the week on a high note! Our work for HEINEKEN Vietnam's Strongbow Sparkling and Unilever Hindustan’s Horlicks has been shortlisted at the Creativepool Awards 2025 in both the Branding and Packaging categories! People’s Choice voting is open for the next two weeks! If you love the work as much as we do, cast your vote and help us bring it home: 👉 Branding: https://lnkd.in/eCEpH4vT 👉 Packaging: https://lnkd.in/eSt-eMK7 #CreativepoolAnnual #CreativePool #Branding #Packaging #AwardShortlist #Design

Agency rebrands are here to stay and, like busses, they can often come at once. How can agencies successfully turn their design expertise inwards on their own identity? Our Global CEO Daniel Binns talks to Design Week all things Elmwood rebrand, what cuts through the noise and how we've built on our already incredible design craft legacy. Read more here: https://lnkd.in/eXYMvdhw #branddesign #rebrand #designagency #intent #branding #design

Our Design Director Paul O'Brien marched his way round Cannes this year, being on the jury and judging the 30th Young Lions Design competition as well among many other things. Paul shares his experience with us and observations in two fab articles for Creative Review and Creativebrief. He questions where design really sits within the Cannes Lions today, how much of a role will AI play in the future of design? As well as exploring the stand out brands; those using creativity to build something deeper than just a visual identity - those brands who delve deep into a sensorial, emotional and immersive experience. For brands, it’s a reminder - design with intent. Read more here: 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗥𝗲𝘃𝗶𝗲𝘄: https://lnkd.in/emjei9_d 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝗯𝗿𝗶𝗲𝗳: https://lnkd.in/eHtessQx

Redefining the purpose: this isn’t about a refreshed image, it’s a redefinition, a transformation, a proposition built with intent, for intent. An end-to-end reengineering of the business, resulting in a new brand that ignites and inspires while still creating measurable impact for our clients. A fantastic write up by Creativepool who have helped us to to tell the story - read more about how we reshaped the identity from the inside out. Daniel Binns and Andrew Lawrence share the behind-the-scenes for how the new Elmwood came to life. #branddesign #rebrand #designagency #intent #branding #design https://lnkd.in/ekeDKge2