Improbable

Looking back at one of our biggest moments of 2024! When Major League Baseball (MLB) wanted to bring the energy of the ballpark to fans around the world, they partnered with MSquared, one of our ventures, to make it happen. Together, we created a fully interactive virtual stadium, hosted directly on the MLB website with live games, real-time 3D replays, spatial voice chat and custom avatars. 📊 The impact: • 25,000+ virtual attendees • 7 live-streamed games • Real-time action synced with MLB’s Fieldvision telemetry • Global reach for fans who can’t attend in person This project pushed the boundaries of virtual fan engagement — and showed what’s possible when immersive tech meets major league ambition. Read the full case study: https://lnkd.in/eWgcY4MP

“Audiences no longer want to just watch, they want to participate, influence and shape what happens next.” - Luke Taylor, Founder of Jitter.tv Streaming is evolving from passive viewing to playable worlds. As a former Twitch creator, Luke knows this shift firsthand. With Jitter, he’s building a new platform where livestreams are interactive and participatory, offering creators deeper monetisation and audiences real agency. This month’s edition of BACKED | by Improbable dives into Jitter’s vision, plus big moves across the portfolio. 📖 Read Edition Two here:  https://lnkd.in/ex3cJdFT

We hosted the Improbable Conference 2025, and it was a great success! The purpose of the conference was to bring Improbable and its ventures together to facilitate learning and collaboration, all under one roof for the very first time. We were privileged to have Herman Narula and Paul Thomas break up the day with talks that were both insightful and motivational. Before wrapping up for social time, we held a panel consisting of 8 of our ventures' founders/CEOs who answered questions ranging from “what’s the biggest lesson you’ve learned about scaling” to “what's one book that helped you as a CEO / Founder” … (We weren’t surprised that half of the panel said High Output Management) A great way to celebrate and support our current ventures: Kallikor, Somnia, Jitter.tv, MSquared, Chamber, fan3 and a few more unannounced incubated projects. Subscribe to our Backed newsletter to hear our latest news: https://lnkd.in/ecsGNufp

The July edition of BACKED | by Improbable is here! This time, we’re spotlighting Jitter.tv, a startup rethinking how livestreaming works. Founder Luke Taylor, a former Twitch creator is building a platform where livestreams become playable and audiences take part directly. With a new game layer built on multiplayer infrastructure, Jitter is unlocking deeper participation for creators. Across the wider portfolio, momentum is building. Swipe through to see what’s new, and read Edition Two here: https://lnkd.in/ex3cJdFT

Recently at SEG3, Improbable venture MSquared’s CEO Rob Whitehead shared a vision for the future of virtual spaces. Not standalone experiences, but persistent, social environments that act as always-on extensions of your brand, deepening community engagement and unlocking new content formats.

Edition Two of BACKED | by Improbable is coming soon 👀 The next issue covers new progress across the venture builder, from product milestones to what’s emerging behind the scenes. 📩 Subscribe to receive it first: https://lnkd.in/eE_9fV4F

What happens when one of Improbable’s ventures partners with a blockchain built for real-time scale? MSquared and Somnia: The Dream Computer for a Fully Onchain World set out to prove what’s possible with fully on-chain gaming and delivered a multiplayer sandbox game In just 3 weeks! No game servers. No off-chain systems. Just real-time, browser-based gameplay, with every interaction recorded directly on chain. 📊 The impact: • 250M+ on-chain events • 70,000 players Read the full case study: https://lnkd.in/dpHiG_QU #Web3 #OnChainGaming #MSquared #Somnia #Improbable

Attention is scattered, not shorter. That's why leading brands are creating massive scale virtual fan experiences that amplify engagement, grow audiences, and drive real business results. Join us for an exclusive fireside chat with 3 companies already pushing the boundaries of fan engagement: 📅 Tuesday, 22nd July 2025 🕐 4:00 PM UK Time Luke Taylor, Founder, Jitter Thiago de Marco, Head of Brand Strategy & Partnerships, Gravitaslabs David Aubespin, CEO, Chamber

Poor supply chain planning costs businesses $1.77 trillion a year. 90% of leaders still rely on instinct over insight – or spreadsheets. In the first edition of BACKED, we explore why simulation tech is forecast to grow from $35B to $379B by 2034, and how Kallikor plans to set the new standard. 📩 Subscribe before the next issue drops: https://lnkd.in/eqKb39Hh

In case you missed edition one of BACKED, our new monthly look insight the venture builder, here’s what we covered: ✅ Kallikor is replacing “gut feel” with simulation any business can use. ✅ What if livestreams were playable in real time? Jitter.tv makes that possible and already live. ✅ Somnia crosses 1bn transactions on testnet, re-defining what “real-time” means ✅ MSquared addresses one of the core challenges in virtual worlds: identity  Read and subscribe now before the July edition drops soon. https://lnkd.in/eqKb39Hh