Incubeta

🎉We're thrilled to share how our strategic campaigns played a pivotal role in Les Mills International remarkable global growth journey. This success is a testament to the power of innovation and data-driven marketing in achieving outstanding results. Here’s how we helped Les Mills International achieve global expansion: ✨ 570% increase in subscribers – reaching new heights in audience engagement ✨ 80% uplift in brand search – boosting visibility and brand recognition ✨ 31% lift in conversions – turning potential into real results These numbers reflect the true impact of a well-executed strategy, and we're proud to have contributed to their success. Outperforming expectations, one campaign at a time! 🚀 Hear directly from Les Mills’ Global Director, Marina Nola as she unpacks this and more in our latest webinar 👉 https://hubs.la/Q03g4XX90 #MarketingSuccess #BrandGrowth #GlobalExpansion #DigitalTransformation #InnovationInAction #LesMills

🎉 We're celebrating the news today that not one, but two of our fantastic Incubeta UK team have been invited to judge this year's DMA (Data & Marketing Association) UK Awards! Our Chief Revenue Officer, Dylan Wanigasekera, is judging the Media Strategy category, while our Digital Producer, Ethan Vaughan-Biddle, will be judging the Film, Video or Moving Image category as a Next Gen Judge. ✨ A huge congratulations to both Dylan and Ethan, and good luck to all this year's entries! #DMA #Awards #Digital

Is your publishing team ready for the next evolution of Google Ad Manager 360? Transitioning your ad platform doesn't have to be a complicated process. At Incubeta, we specialize in helping publishers navigate these shifts smoothly, minimizing disruption and maximizing revenue. With over two decades as a Google Certified Publishing Partner, our expertise is unmatched. We transform your operations, ensuring you can focus on what you do best - creating valuable content - while we handle the ad tech complexities. Ready to outperform your revenue goals? Learn more 👉 https://hubs.la/Q03G1kjX0 #GoogleAdManager #GAM360 #DigitalPublishing #AdTech

🚀Last week’s Incubeta x Meta Day brought together marketing leaders, clients, and performance experts in Sydney for an afternoon of bold thinking, fresh perspectives, and powerful conversation. It was a valuable reminder that to outperform your competition, you need to focus on three core pillars: creative, measurement, and omnichannel strategy. A few key takeaways: 💡 Measurement & Attribution: Traditional attribution models are losing reliability. Unified Marketing Measurement (UMM) is the answer - it combines attribution, experiments, and media mix modeling for a more accurate view of performance. Brands running 15 or more lift experiments per year see approximately 45% higher ad performance, showing that incrementality is essential for unlocking growth. 💡 Creative Strategy: Creativity is the new targeting. To reach new audiences and scale your business, you need to test different approaches. A simple framework is the 3Vs: Volume (produce lots of creative), Velocity (launch new creatives quickly), and Variety (mix formats, messaging, and visuals). 💡 Omnichannel Marketing: Shoppers move seamlessly between online and offline channels, so your marketing needs to do the same. Conversions API (CAPI) sends cross-channel data to Meta, helping you optimize for all sales. Omnichannel campaigns achieve 32% lower cost per incremental offline conversion and 21% higher median ROAS. A huge thank you to our partners at Meta, our speakers and everyone who joined us to make this a standout session. Here are a few of our favourite moments 👇 #Marketing #Meta #Creative #Measurement

🎤 Speaker spotlight. We’re thrilled to see Amela Kahrimanovic taking the stage at Switzerland’s Social Media Summit this November, sharing expert insights and frameworks on building paid social strategies that perform and drive tangible results. From platform-specific creative to testing that delivers clarity (not chaos), Amela will guide you through how to do more with less - and make every CHF count. 🎤 Don’t miss her masterclass on Paid Social: Build Systems, Not Just Ads. 📍 Engelberg 🗓 November 5th #Incubeta #OutperformMarketing #PaidSocial #SocialMediaSummit #DigitalMarketing

Here's a sneak peek of the latest episode of our podcast, The Digital Edge. Incubeta's APAC Client Director, Ash Rane, talks all about Marketing Mix Modeling (MMM) and the critical importance of AI in marketing measurement 💡 Ash explains why a model's power comes from changes in spend over time. Without that frequency of change in historical data, the model won't be able to tell you what's Listen to the full episode on Spotify 👉 https://hubs.la/Q03DwBSc0 Want to learn more about Marketing Mix Modeling? Read our article that breaks down MMM and explains how it differs from other measurement and attribution models 👉 https://hubs.la/Q03DwHsw0 #MarketingMixModeling #DigitalMarketing #PerformanceMarketing #Podcast

Outperform the unpredictable. 🚀 Last week at eTail™ Boston, we dove into the strategies that help brands thrive in a volatile market. Our team shared how businesses can go beyond traditional marketing to achieve sustainable, long-term growth. Incubeta's own Alex Langshur shared insights on how human-led, AI-powered marketing can transform a brand’s approach to retail and eCommerce. Amy Crowther showcased how AI-powered creative can enable brands to launch campaigns in days, personalize creative in real time, and sync ads with live inventory at the SKU level. We had a great time connecting with the industry’s most innovative minds and are already thinking about how we can apply these powerful learnings to our clients' strategies. #eTailBoston #RetailMarketing #DigitalMarketing #AIinMarketing

Congratulations to all of the young professionals selected for IAB South Africa’s Front Row 15 initiative! We're particularly proud to celebrate our very own Daniel Ntumba on his selection for the Youth Accelerator Programme. His drive and talent are exactly what this program is all about. This is an incredible opportunity for the next generation of marketing leaders to gain invaluable experience, connect with industry experts, and accelerate their careers. This initiative truly embodies the spirit of our industry - fostering growth and creating opportunities for the next wave of talent. We can’t wait to see Daniel and the rest of the group outperform and make their mark. 🚀 #IABSA #YouthAccelerator #DigitalMarketing #TalentDevelopment

🎙️ In the latest episode of our podcast 'The Digital Edge', our guest Ash Rane, APAC Client Director at Incubeta, shares his thoughts on the importance of AI. In this new episode, our host Lisa Morton and Ash unpack the critical role of AI in marketing measurement. Ash explains how AI can transform tedious manual tasks (like analyzing hundreds of customer reviews) into valuable insights on sentiment and customer experience. 🎧 Listen on Spotify 👉 https://hubs.la/Q03CKTXb0 This episode is a must-listen for any marketing leader looking to build a foundation for success and truly leverage the power of AI to drive growth. Want to lean more about MMM? Read our article which breaks down MMM (Marketing Mix Modelling) and explains how it differs from other measurement and attribution models 👉 https://hubs.la/Q03CKQsR0 #MarketingPodcast #DigitalEdge #AI #Measurement #MarketingStrategy #Analytics #Incubeta #Data #CMO

ChatGPT-5 has arrived 🤖 Is it a real upgrade or just a new version number? We put both ChatGPT-4 and the newly released GPT-5 to the test. Giving them the same prompt, we wanted to see how they compared in reasoning, tone, and overall output quality on a practical business task. Swipe through to see the side-by-side comparison. The results offer a fascinating look at the evolution of these models. 💡Which one do you think is ChatGPT-4 and GPT-5? 💡Which version do you prefer? Here’s the prompt we used: “Write some social copy from the perspective of a tech-savvy professional who is excited and optimistic about the future of AI. The post should announce the launch of ChatGPT-5 and highlight its new features, such as enhanced reasoning, improved creative performance, and multimodal capabilities. The tone should be knowledgeable, and the content should focus on the real-world business impact these new developments will have for professionals and organizations. This should be informative and engaging, designed to spark conversation.” #AITesting #ChatGPT5 #DigitalMarketing #OutperformMarketing