indu

Next on the indu festival circuit: Reading! Last week, we headed over to Richfield Avenue to catch the festival crowds. The headliner in question? The Midwest Princess herself, Chappell Roan. For Chappell’s biggest ever UK gig, her teen fans showed up in their thousands for the Pink Pony Club, and we gifted them free makeup to match! Our LiquidEyes eyeshadow and glossy lip gloss kept them sparkling all weekend. We’re always showing up where teens are – it’s a key pillar of our summer campaign – getting indu into more hands. Where will we be heading next? 👀 #TeenSkincare #induBeauty

Reminder to all parents with teens… we’re hosting a FREE 1 hour parent discovery session on all things teen skincare! When: Wednesday 27th August Where: Sephora Westfield White City Our skincare expert will be on hand to talk skincare myths, product recommendations, safe and suitable ingredients and simple skincare routines. This is your chance to see, test and try our products in real life, and speak to our team in a 1:1 personalised consultation for your teen and their skin. You can book your free slot on Eventbrite, right here: https://lnkd.in/ePJjqAVB SEPHORA #parenteducation #teenskin

Parents of teens: here’s the exclusive chance to get the 101 on your teen’s skin ! Join us in store at the Sephora Westfield White City Beauty Hub this Wednesday (27th August) for a FREE one-hour parent discovery session on all things teen skincare! Our skincare expert will be on hand to talk skincare myths, product recommendations, safe and suitable ingredients and simple skincare routines. This is your chance to see, test and try our products in real life, and speak to our team in a 1:1 personalised consultation for your teen and their skin. You can book your free slot on Eventbrite, right here: https://lnkd.in/ePJjqAVB

Time for teens to ✨hit refresh ✨ on their skin! New term, new chapter. With the end of the summer holidays looming and a return to school imminent, (there’s fast food, sweaty exercise, less sleep and new term anticipation in the mix), teen skin may be showing signs of stress. We’re setting out to educate both teens and parents on safe, suitable and simple skincare for teen skin. We recently conducted an independent survey with OnePoll on teen skincare habits. Some shocking facts for you: ⚠️Nearly 50% of teens use retinol as part of their skincare routine. ⚠️One third of parents believe that retinol is safe for them to use. Our campaign mission: for indu skincare to be on the school essentials shopping list, and for skincare to be acknowledged as basic skin hygiene, much like your everyday deodorant and shampoo. It doesn’t have to be complicated – it only takes three steps: cleanse, moisturise and protect. Not a drop of retinol in sight. Look out for digestible, short-form educational content on our social channels, plus tips and tricks to master the skin basics, as well as some more exciting in-store activations in Sephora! Plus, don’t miss our exclusive offer, live on www.indu.me now! ✨Spend £30 and get a FREE wash bag ✨Spend £50 and get the super-cute wash bag, plus a FREE mini Clear Skin Fix face mask #teenskincare #teenskin

💜Why is teen skin different?💜 From products through to specific ingredients, it’s a struggle for parents and teens alike to know what’s safe and suitable for teen skin. Problem, solved: we have the answers. Not every product, or every ingredient, is suitable for every skin type or age. Teen skin needs a gentle approach. To really get to the root of this and create the most effective products, our NPD team goes through multiple rounds of research and testing, before it’s then put through its paces by our in-house committee. Swipe through to see why teen skin is different! Find out more about all things teen skin over at indu101: https://lnkd.in/eGMYfHxi #teenskincare #skincare #Sephorabrands

From the creative minds of BRIT School students to the hands of the public! We’re forever proud of our partnership at The BRIT School. At our recent disruptive flash mob moment, the flyers we handed out to excited parents and teens were extra memorable, as they included affirmations, all handwritten by real BRIT school students. This full circle moment was really special to see – some of the students who were dancing for us witnessed their quotes spreading the positive vibes IRL! Just another way we’re giving teens a voice – this time to motivate and inspire others. #SupportingTeens #TeenBrand #TheBritSchool

Everyone loves our Universal Moisturiser and Everyday Hero! ☀️ As the sunny weather continues throughout the summer, so does the love for our Everyday Hero SPF50+! Last week, we featured in this PopSugar article. Among the recommended products, our SPF came in alongside our Universal Cream Cleanser: https://lnkd.in/eEted-DN “For a basic, everyday cleanse, I love indu Universal Cream Cleanser (£18) as it's gentle on the skin and eyes, but will also remove any dirt, grime and SPF after a long day. Another favourite for me is the indu Everyday Hero SPF (£25) as it has broad spectrum protection, is lightweight so doesn't leave a heavy white cast, and will not clog up the pores.” Add our Universal Soft-Cream Moisturiser into the mix, and you’ve got the perfect simple 3-step routine for your teen! Cleanse, Moisturise, SPF is all they need… Shop the indu skincare range right here: https://lnkd.in/exAfTbjn #teenskincare #viralskincare #teenbeauty #Sephorabrands

Hello Manchester Arndale🖤🤍🖤🤍 Last week, we headed up north to Manchester to join in the action of the latest new Sephora store launch. It’s always a party! We were back with our giant dice game, with prizes a-plenty for the queue-goers. Plenty of prizes were up for grabs, including samples, limited-edition merch and full-sized products. Safe to say it was a success🎉 Team indu was also on the shop floor by our brand-new stand, guiding teens and parents towards our safe and suitable skincare range. We loved helping teens get the products in their hands, giving the chance to test and play with the formulas IRL. Where else can they get this chance?! Manchester, we’ll be back! #SephoraManchester #Sephora #SEPHORA

📍  Next stop: Birmingham    As part of our mission to widen the indu community in hotspots around the country, our team ventured out to Birmingham this week.     We gave 8 teens from our committee, fan group and engaged social followers the chance to meet new like-minded people and socialise in the summer holidays, joining us to get creative and build their own vision boards.     It was the perfect way to manifest their goals for the rest of the year – some were off to university, starting new jobs or apprenticeships, or even entering a new year at school.     It was such an inspiring, thought-provoking session, where the teens came away with some new friends as they start this new journey. Whatever new challenges this next chapter brings for them, we wish them the very best! 💫 #community #skincare

Now that we’re over halfway through the year, we wanted to take a moment to reflect on all that indu has achieved in this time. It’s fair to say the last 6 months have been busy, in the best way!  😍   At the top of the year, we kicked off January with the launch of our Teen Athlete Sponsorship Programme, that we’re proud to say now has 16 incredibly talented athletes on board, who are all smashing it in their fields 🎾     March brought us our most exciting partnership yet with The BRIT School, which has gone from strength to strength with multiple masterclasses and work experience opportunities for the students, and most recently, our flash mob of 40 BRIT dancers! 60k+ views and counting across our socials…    We’ve had successful teen community moments and meetups, two incredible campaign events for All Skin Is In and our SPF, not forgetting nine of our products appearing in Caroline Hirons’ new book, Teen Skincare: The Ultimate No-Nonsense Guide!  💫   We’ve brought the indu wow factor to Sephora stores with IRL activities, and launched in 2 new stores across the country – Manchester Arndale, we’re coming for you!    Finally, we’ve been incredibly fortunate to feature on national TV twice 📺 - the first on BBC’s The One Show, and the second on ITV’s Lorraine! It’s incredible to see teens and parents everywhere choosing indu for our safe, suitable and effective products, but also following along for the community, inspiration and entertainment   And we’re not stopping there – there’s only bigger and better things to come! 🤩   #brand #skincare