JMS Marketing Consultancy Ltd

🌟 Who Are We? 🌟 We’re not just a marketing agency — we’re your growth partner. We specialise in sustainable, measurable growth, acting as an extension of your team to deliver tailored strategies that fit your business goals. Here’s what makes us stand out: 🚀 The Client Portfolio Model: We don’t do cookie-cutter solutions. After analysing your business, we craft a marketing strategy tailored to your goals and risk appetite. From organic social media and website optimisation to high-growth tactics like paid ads and strategic partnerships, every decision is data-driven and aligned with your vision. What We Bring to the Table: 🎯 Clear brand positioning that cuts through the noise 📱 Social media management that drives engagement and growth 💻 Website development optimised for performance and conversions 🧲 Lead generation strategies that attract and retain customers 📸 High-quality content that resonates 🤝 Strategic partnerships to fuel expansion 🎤 Event support designed for measurable outcomes Our approach combines proven strategies with fresh, innovative ideas, making sure every marketing pound works harder for your business. 📌 Let’s grow together. Whether you're looking for clarity in your brand, more leads, or a complete marketing overhaul, we’re here to help you achieve your goals. ➡️ Drop us a message to see how we can drive your growth. #MarketingAgency #BusinessGrowth #WhoWeAre #Let’sGrowTogether 🌱

If your marketing disappeared tomorrow… would anyone notice? Be honest. If you stopped posting, emailing, or advertising, would your audience feel the gap? Would you really be missed? If not, it’s time to ask: what does your brand stand for? One of our clients increased LinkedIn visibility by 9.7% in just three months because they focused on value-led content. How they could help their customers, top tips, the great team and delivering fantastic products using creative stories. Marketing isn’t just about current attention, it’s also about how memorable you are. #brandmarketing #marketingstrategy #marketing

Struggling to get the right leads from your marketing? Start with your customer persona. Marketing without direction is like fishing in the dark; you might catch something, but it’s unlikely to be the right fit. That’s why defining your Ideal Customer Profile (ICP) and developing a clear customer persona is one of the most important steps for any brand. Start by asking: - Who are your most profitable customers? - What industries or sectors do they operate in? - What are their biggest pain points and daily frustrations? - What outcomes are they really buying from you? By answering these questions, you build a detailed picture of your ideal customer, not just demographics, but motivations, goals, and decision-making behaviour. What are the benefits of this? - Sharper messaging that speaks directly to their needs - More qualified leads from your marketing activity - Less time wasted on customers who aren’t a good fit - Easier alignment between marketing, sales, and service teams We build every marketing strategy around a clearly defined customer persona. It ensures our clients aren’t just attracting anyone, but they’re attracting the right people. This is how we recently helped one of our clients increase revenue by 18%. Not sure where to start? We can help you define your ICP and map your marketing around it. Let's chat - https://lnkd.in/e-3aGBpe #Marketingstrategy #ICP

Quick wins feel great but we think long-term growth feels better. A client came to us with a scattered approach: - Random LinkedIn posts that didn’t relate to the people they wanted to work with,  - Ad spend with no ROI tracking - just spending because they thought they needed to be seen.  - Emails but no follow-ups - just an email blast to everyone a couple of times a month We helped build some structure: + Implementing a LinkedIn engagement plan  + Data-led ad campaigns Automated follow-up sequences + Built audience segments and developed targeted follow-ups based on the service they were interested in. Three months in, they had a massive increase in engagements by over 300% and leads across multiple channels. Short-term tactics might spike results, but systems scale them into long-term growth. #marketingstrategy #businessgrowth #marketingsystems #crm

15.6% more revenue per advert in just six months. One of our clients, a specialist automotive business was confused about their marketing strategy. After a deep dive, we made a few key adjustments: - Integrated a CRM system  - Optimised their strategy to build their brand not just sell  - Introduced a structured follow-up system using targeted email marketing Within six months, their revenue per ad increased by 15.6%. Marketing isn’t always about the new trend or posting every day. It can be as simple as setting up a good process and making the messaging clear to your demographic. #marketingstrategy #emailmarketing #crm

A client sent us a message today saying: “That post brought in a new opportunity. We’re meeting them next week” The post didn’t go viral. No hundreds of likes. Just the right message targeting the right people. It had: - A clear story - A specific insight - A real call-to-action LinkedIn isn’t about volume, It’s about clarity and consistency. There will be many posts you won't see anything from, but that one post could change your pipeline significantly. If you're looking to increase your pipeline like Sarah was, speak to us. #socialmedia #marketingstrategy #linkedin

Racehorses wear blinkers to keep them focused on the track ahead. It helps them stay on course, but it also means they miss everything happening around them. Many businesses do the same with their marketing. We work with a B2B manufacturing client who had been relying on: - Trade shows - The same referral system for leads - A mix and match marketing approach What did this look like? Limited to no results being generated from marketing. So we developed a fresh approach:  > A LinkedIn strategy that positioned them as industry leaders > An email nurture sequence that generated £180K prospect in just 13 days > A new content plan that turned engagement into real sales conversations Sometimes, the biggest barrier to growth isn’t the market,  it’s the blinkers we put on ourselves (It’s a lot more common than you think). When was the last time your business took a step back to rethink its approach?

Quick wins vs. long-term growth. Where should your marketing focus be? We often hear businesses say: "We need leads now." But focusing only on quick wins leads to: - Short-term spikes, followed by plateaus - Constantly chasing new tactics instead of refining strategy - Missed opportunities to build long-term trust with your audience One of our clients initially wanted just ads. We convinced them to also focus on content and engagement, and now, three months later, their LinkedIn presence is bringing in consistent inbound leads. Short-term marketing is necessary, but long-term strategy is how businesses scale. Get in touch if you're also looking at the bigger picture and would like help crafting your strategy.

What’s the biggest business lesson you’ve learned so far this year? At JMS, we’ve learned that even the best marketing strategy needs fresh eyes. > A B2B client stuck in old habits saw their first real inbound leads by adopting a new digital strategy > An automotive company struggling with their ads saw a 15.6% revenue per ad increase just by refining targeting & strategy  > A manufacturing company unlocked £180K in new opportunities from email marketing campaign Growth isn’t always about doing more, it can be about seeing things differently and trying something new. What’s a big lesson you’ve learned this year?

AI is changing how we market, but not in the way most people think. At JMS, we’re not using AI to replace human creativity. We’re using it to enhance it. Here’s how AI is shaping our work: 1. Smarter targeting: We analyse customer behavior to improve ad performance 2. Faster insights: AI helps us identify which content resonates most with audiences 3. Efficiency in execution: Automating repetitive tasks so we can focus on strategy But here’s the truth: AI is just another tool like a CRM system and it's the strategy behind it that makes the difference. Using human knowledge is vital! How is your business using AI to stay ahead?