What can a story about a mountain, a crowded elevator, and a total stranger tell us about B2B marketing? In this new blog, Anna Harris breaks down the untouchable value that face-to-face interactions can still bring to how we do business — including the scientific reasons behind it. And it all started with a question in an elevator. Have a read: https://lnkd.in/eUKan-98 #B2B #B2BMarketing #Networking
Ledger Bennett
Advertising Services
London, United Kingdom 51,832 followers
B2B Demand Generation & Digital Marketing Agency
About us
We’re Ledger Bennett. We’re a B2B agency that’s rethinking what B2B agencies can deliver. Not just coming up with the campaigns that lead to MQLs but developing strategies that keep working post-sale. That build customer relationships aimed towards repeatable revenue. That turn each buyer into your biggest fan. We’re in pursuit of the Forever Customer. And we help enterprise clients from all over the world find them. In every sector – from SaaS to heavy industry, from professional services to education – we connect the marketing strategies, ABM frameworks, and standout creative to maximize customer lifetime value. And we can work however works best for you. Whether it’s a full-service agency approach or with Fluid Talent, our flexible resourcing model, that embeds talent directly in your business, we can help you start pursuing Forever Customers today.
- Website
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http://www.ledgerbennett.com
External link for Ledger Bennett
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- London, United Kingdom
- Type
- Public Company
- Founded
- 1985
- Specialties
- Strategy and planning, Content Marketing, Marketing automation, Delivering comms campaigns globally, Inbound Marketing, Demand Generation, Social Media, Community Management, Reporting and Analytics, B2B Marketing, ABM, Media, Digital, SEO, Creative, Digital PR, Paid Media, and Paid Social
Locations
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Primary
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Havas Village London
London, United Kingdom N1C 4AG, GB
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535 Mission St
14th Floor
San Francisco, California 94105, US
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100 S State St
Floor 4
Chicago, Illinois 60603, US
Employees at Ledger Bennett
Updates
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Ready for the next step in your B2B marketing career? We’re looking for an Account Director to join our agency — recently ranked the third-fastest growing agency in the US. Details down below 👇 https://lnkd.in/egy2qa7k #B2BMarketing #AccountDirector #NewRole
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Attention. Every brand wants more of it. But what specific actions lead to more attention-grabbing campaigns? We've got the answers based on an analysis of 9,000+ brand-lift campaigns. Discover more in this whitepaper, which covers: ➡️ The number of seconds of attention needed to drive brand lift ➡️ How the dullest campaigns deliver just 6% of their potential attention ➡️ The danger of ‘salami-slicing’ attention too thinly Discover more, including practical takeaways for advertisers and planners: https://lnkd.in/e5hHT5k8 #B2BMarketing #BrandMarketing #BrandAttention
Attention drives brand outcomes — and the evidence is clear. At Havas Media Network, we’ve long been studying the link between attention and brand performance. Last year, in collaboration with Lumen Research and Brand Metrics, we launched a landmark study exploring the topic, “What 9,000 Brand Lift Studies Teach Us About Attention and Memory.” Over the past six months, there's been a flurry of research interrogating this connection, and there's now more academic rigor behind the value of attention than ever before. Our latest white paper, “Blink and You’ll Miss It – Three Seminal Papers on Attention and Brand Growth,” dives into these findings, exploring how the power of attention is being harnessed across Havas and what all advertisers and planners can learn from these insights. 📥 Click here https://lnkd.in/e5hHT5k8 and download our white paper to uncover practical takeaways and actionable strategies. #Attention #HavasProud
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In the latest edition of our ‘Meet the Team’ series, it’s Laura Mulcahey — Group Account Director and global jetsetter. #B2BMarketing #MeetTheTeam #LedgerBennett
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AI continues to revolutionize the marketing industry, and keeping up with every new development and solution can be challenging. In a recent interview with Campaign UK, Havas Media UK CEO Patrick Affleck spoke to the exciting potential of AI in a wide range of applications—but also the dangers of overreliance: "It won't replace planners and buyers, because we still need to work alongside it. But it accelerates the ability to extract meaningful insights quicker." Read the article for additional tips on capitalizing without relying on AI, from leaders and innovators in the brand and agency space: https://lnkd.in/g52CtCws #AI #martech #marketingstrategy
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We thrive at the intersection of technology and creativity. And as the B2B specialists within the Havas Media Network, we have access to a broader community that supports innovative solutions in both.
Jamie Seltzer, our Global Chief Data & Technology Officer, sat down with Luz Corona, MPS, Editor at Campaign US, during Cannes to discuss how data and tech are driving creativity. “There is an increasing recognition that data is not just a supporting tool—it’s driving creativity today,” says Luz. In this short clip from their conversation, Jamie reflects on the evolution of the industry and CSA’s role in fueling creativity 💡 #CannesLions2025 #CSA #Data #Creativity
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We love being part of such a talented network of leaders and innovators. Check out what our fellow agencies at Havas were up to at this year's Cannes Lions International Festival of Creativity.
It’s already been two weeks since the Cannes Lions International Festival of Creativity wrapped up! To relive the energy of the #HavasCafe, we’re excited to share our Best of Cannes recap video that brings to life the standout moments, inspiring conversations, and spirit of innovation that made this edition truly unforgettable. A huge thank you to our talents, clients and partners who brought the #HavasCafe to life and helped make it a great success! Relive the creativity, insights, and energy of Cannes with our complete content collection here: https://lnkd.in/g2U64vVe #HavasCannes #CannesLions2025
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Ledger Bennett reposted this
Fascinating day of talks at the The Fintech Marketing Hub CIC with our client Sarah Baker, CMO at Bank of London At Ledger Bennett we're working increasingly with Fintech and Financial Services and it's great to hear first-hand what's on the minds of marketers here. #b2bmarketing #fintech
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We’re delighted to have ranked highly in the recent US Agencies Benchmarking Report by B2B Marketing — which they’ve summarized in a new blog: https://lnkd.in/e8eQSjBz Our agency ranked: #3 US Fastest Growers #3 Demand Gen Specialists #6 in Top 10 US Rising Stars #9 in Top 29 US B2B agencies Huge shout-out to our talented team and big thanks to our clients for their continued support. #B2BMarketing #LedgerBennett #USAgenciesBenchmarkingReport
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Thanks to an explosion in AI tools and low-cost media, it’s easier than ever for B2B brands to create marketing campaigns. But that means more of them are now competing for audience attention. In this blog, discover three areas to spend marketing budget wisely so your brand is always heard: https://lnkd.in/eymRiPqQ Anna Harris #B2BMarketing #B2BBrands #AudienceAttention
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