Looper Insights

One of our initial sponsors at Next TMT, Looper Insights, specializes in helping streaming companies "merchandise" their wares across the limited and hotly contested global shelf space provided by TVOS platforms, pay TV services, digital stores, etc. In our latest issue, Looper Insights Co-Founder and CEO Lucas Bertrand tells David Bloom how his company helps its clients "find their stuff." https://lnkd.in/g5BBJTCR https://lnkd.in/gaRbPqqx

Apple isn’t just flirting with F1 — it’s gearing up for a full-throttle takeover of how we experience live sports. Reports this week reveal Apple is actively bidding for the U.S. media rights to Formula 1. This is a bold, calculated move that hits on every strategic front: 🔹 The Timing Is Perfect F1 is experiencing massive momentum in the U.S., with viewership doubling since 2018 and topping 3.1M viewers for races like Miami GP — a historic high. ESPN’s current $90M/year deal expires after 2025. Apple sees the moment to pounce. 🔹 Global Sport + Global Platform = Global Power Apple TV+ growth has slowed vs. rivals. With F1 boasting 750M global fans and growing Gen Z traction (41% under age 35, 41% female), this gives Apple an IP that travels and unites. 🔹 The Ecosystem Play Apple is building a 360° experience. Live races on Apple TV+. Docuseries on Lewis Hamilton. F1 film. And immersive AR content like the “Hot Lap” in Vision Pro. This isn’t a rights deal — it’s a storytelling engine. 🔹 The Overlap Is Real: F1 fans are increasingly digital-native, affluent, and global — aligning with Apple’s consumer base. Nearly 60% of U.S. smartphone users are on iPhones, and many already live inside Apple’s service ecosystem. F1 is the next touchpoint. 🔹 Redefining Broadcast Experience If Apple can translate that same sense of speed, immersion, and adrenaline seen on the F1 movie into its live broadcasts, it could redefine what watching a race feels like. But here’s the catch: In the movie, mounting cameras on a car didn’t matter for performance. In real races, every gram counts. Finding a way to deliver cinematic visuals without affecting weight or aerodynamics is a real engineering challenge. 🔹 Apple’s Sports Playbook So Far Apple signed a 10-year deal with MLS and secured exclusive rights to Friday Night Baseball with MLB. Backed by a major marketing push, the impact has been significant. According to Looper Insights, in May, MLS on Apple TV+ was the most promoted title, generating $6.8M in $MPV. Friday Night Baseball ranked #2 with $4.8M, outperforming heavy-hitters like The Last of Us and The Boys. The result? MLS Season Pass reportedly surpassed 1M subscribers in its first year, fueled by Apple’s global distribution and Messi’s arrival. Average Friday Night Baseball viewership grew YoY, as Apple experimented with new formats — from Spanish-language broadcasts to interactive stat overlays. 💡 The Bigger Picture? This is more than about racing. It’s Apple laying the groundwork to dominate the future of live entertainment — fusing sport, cinema, spatial computing, and streaming. If Netflix revolutionized binge culture, Apple wants to revolutionize event culture. ⚠️ The Tradeoff? Putting F1 behind a paywall could limit casual access. But if Apple gets the UX and cross-promotion right — leveraging device bundling, tech innovation, and exclusive content — they could redefine how fans engage with the sport. #Media #Formula1 #Licensing #Streaming

Our new 50 VOD Professionals list is now live! Congratulations to all the finalists including Kerensa Samanidis, Liz Ferguson, Rhys McLachlan, Olivier Jollet, Lisa Cfas Rousseau, Warren Dias, Tushar Jindal, Leena Patel and Joe H.. This is our 12th annual list of the most influential people working in the UK’s OTT industry – and the biggest yet. This year: ✅ We had a record 155 nominations ✅ 30% of the final list is made up of people whose primarily role is Commercial. 12% work in Content, 12% in Strategy and 8% in Product. 34% work in General Management. ✅ A special mention to Sarah Milton, the only person to have appeared in both the 2012 and 2025 editions – still as influential as ever 👏 Check out the list and download the full version to keep. Big thanks to everyone involved - to the nominees, their champions, their comms teams and, of course, our judges (four senior industry execs, none of them vendors). https://lnkd.in/da7f9Rcp

Why do YouTube Influencers Shows keep flopping on Hollywood Streamers? I've been posting for years that YouTuber shows and movies flop in Hollywood (latest post here 👇 ) https://lnkd.in/gAXperyt Now Looper Insights has come out with their data, receipts and report that back that up. According to Looper, “YouTube Stardom Doesn't Always Translate to Streaming Success. Transplanting creators to Netflix and Amazon Prime risks losing the very thing that made them resonate." - 74% of media executives say YouTuber shows underperform on Netflix/Prime due to: 1) Audiences not migrating across platforms and 2) Streamers overvaluing follower counts and misunderstanding fit. - 54% of viewers say YouTubers feel more authentic and better suited to YouTube’s native platform. And yet confoundingly Streamers keep continuing to commission shows from Influencers Here’s a link to the full report courtesy of, and thanks to, the amazing Tracy Akselrud https://lnkd.in/gg36gERv For those of you not familiar with Looper, they are one of the hottest secret companies in the OTT space right now They have several major studio clients and proprietary tech and methods that track all the content on all the Streamers in real time MY PREVIOUS POST Whoever thinks Influencers will save Hollywood, it's time to think again. Most of the biggest and best YouTubers (limited list below) in Hollywood projects FAILED to make it onto the Nielsen Top 10, and most of them didn't even make it onto their Streamer's Top 10 The flops include 1. DudePerfect (Disney+) 2. Ms. Rachel (Netflix) 3. Mark Rober (Max) 4. Molly-Mae (Amazon Prime) 5. Ryan Trahan (Amazon Prime) 6. Colleen Ballinger (Netflix) 7. Liza Koshy (Hulu) 8. Jilien Bam (Netflix) Even Mr. Beast (Amazon Prime), the biggest YouTuber in the world, charted on Nielsen Top 10 for ONLY 2 weeks and was only at #10. Thanks for reading 🧐 Why do you think Influencers are bombing in Hollywood? 👇 Post your comments below ♻️ Share this post to get your own network talking If you enjoy Movies, TV and Sports Streaming Follow Aden ® .