POPAI UK & Ireland

Did you miss our Best Practice Spotlight Wholesale report? In wholesale and cash and carry environments, where towering shelves, stark lighting, and warehouse-style layouts dominate, capturing shopper attention can be a serious challenge. Unlike traditional supermarkets, where branding is often tightly controlled, the wholesale channel presents brands with a unique opportunity: the freedom to build bigger, bolder and more immersive P-O-P activations. But with this creative freedom comes a different set of challenges - navigating wide aisles, accommodating oversized trolleys, and ensuring clear communication to time-poor trade customers. This Best Practice Spotlight provides a glimpse into some of the most effective display strategies emerging from recent POPAI Award-winning activations in the Wholesale category. POPAI members can download the report HERE >> https://bit.ly/3F5szcD Not a POPAI member? Download the taster report HERE >> https://lnkd.in/e8sKVKEX #POPAI #wholesale #shoppermarketing

Discover how AI is shaping the future of shopper engagement in this interactive, demonstration-led session in London on 11th September. This hands-on event will explore real-world applications of AI both within the supply chain/ back office functions & shopper-facing environments. Led by industry specialists LG&P, Big Group and Optimum Retailing, the workshop will provide practical insights and live demonstrations designed to inform and inspire. Whether you're exploring new technologies or looking to implement AI solutions, this session offers valuable, real-time learnings for retail professionals. Book your place HERE >> https://bit.ly/4m5M84Y Remember, POPAI members go free! #AI #POPAI #AIsolutions #retailtechnology

Explore the key sustainability trends for 2025 in this free training resource. Learn how emerging shifts and strategies can help your business stay ahead of the latest trends and how to implement them into your own business strategy. Why enrol on the full Sustainability Fundamentals course? - Stay ahead in sustainability & retail trends - Designed specifically for industry professionals - Learn directly from sustainability experts - Flexible, self-paced format If you're ready to build credibility, gain customer trust, and stay competitive in a sustainability-conscious world, this course is for you. Watch the FREE resource on 'Top Sustainability Trends for Global Brands, Retailers and Supply Chain Partners in 2025' HERE >> https://bit.ly/4owGACz #sustainabilitytrends #learninganddevelopment #onlinetraining #POPAI

As we continue celebrating POPAI's 30th anniversary, we're taking a look back at some of the key milestones that have shaped our journey over the past three decades. Our second snapshot focuses on the years 2001–2011 — a transformative decade marked by innovation, collaboration, and growth. 📽️ Watch the video below to revisit some of the highlights, including: - The initiation of retailer and brand round table discussions - Reaching our first major membership milestone: 100 members - The launch of the POPAI Awards, recognising excellence in shopper marketing - Introduction of the Green Project, championing sustainability in retail - Launch of In-Store Insights, providing insight driven shopper intelligence - Establishment of the Sustainability Standard, setting benchmarks for responsible retail practices Stay tuned as we continue to share more memories and milestones from POPAI’s 30-year journey. #POPAI #shoppermarketing #sustainability #POPAIAwards #throwback

Take your shopper marketing skills to the next level! Join us in London on 23rd September for POPAI’s Shopper Marketing Foundation Course. A one-day, interactive workshop designed to equip you with practical tools and insights to drive retail success. Through real-world examples you'll dive into the mindset of today’s shopper and learn how to maximise the impact of P-O-P. Whether you're new to the field or looking to refresh your knowledge, this course offers actionable strategies you can put into practice right away. ✅ Led by POPAI’s senior leadership team ✅ Includes 8 essential modules (see full details through the link below) ✅ All learning materials provided ✅ Registration from 9:30am, course runs 10am–4pm Book your place HERE>> https://bit.ly/3J43ctw #shoppermarketing #POPAI

Latest report out now! Display Performance: Winning Objectives. In today’s competitive retail landscape, physical displays and P-O-P solutions must do more than just present a product – they must tell a story, spark emotion, educate, and drive action. While many displays share similar objectives – such as creating stand-out in-store presence, launching new products, demonstrating functionality, or ultimately increasing conversion – these goals often manifest differently depending on the sector. The nuances of execution and emphasis vary significantly, depending on the category’s shopper dynamics, product complexity, and retail context. This report explores how sector-specific demands shape the marketing objectives behind Award winning displays. By reviewing top-performing, winning entries from the POPAI Awards over the past two to three years, we have identified recurring themes, strategies, and design principles that contribute to success. POPAI members can read the full report HERE >> https://bit.ly/4ocVL3h #POPAI #marketingobjectives #retaildisplay

🎉 As POPAI celebrates 30 years of industry leadership, we're undertaking a landmark study to uncover the true power of in-store marketing to influence shopper behaviour — and we need your voice. 📢 We are looking for brands and retailers to take part in one-on-one video interviews, and the insights gathered so far have been nothing short of fascinating. By taking part, you’ll contribute to shaping the future of in-store marketing and all interviews are anonymised and treated with strict confidentiality. Some of the topics being explored include: ✅ The strategic role of shopper marketing in your organisation ✅ Retail media and POP spending trends ✅ Design, shopper behaviour, and campaign effectiveness ✅ Sustainability and innovation, including the role of AI 💡 Whether you're a global retailer or a challenger brand, your perspective matters. 📩 Interested in participating or want to learn more? Email info@popai.co.uk or comment below. Let’s shape the next chapter of in-store marketing — together. #POPAI #ShopperMarketing #RetailDisplay

Join a leading industry association driving best practice and elevating the shopper experience. As a POPAI member, you'll unlock exclusive access to our latest insights and research reports, a rich archive of industry knowledge, and member-only discounts on our services and events. Scroll through to discover how POPAI membership can empower your organisation. Ready to join? Contact us today at info@popai.co.uk #POPAI

The IMPACT25 Sustainability Summit brought together industry leaders to explore innovation, action, and accountability in sustainable retail. The official brochure is available to download, inside you’ll find: - An overview of POPAI’s Sustainability Services, helping businesses make measurable environmental progress. - A celebration of our Sustainability Award Winners from 2024. - Information on the snapshot presenters from the event. 📥 Download the brochure here to find out more: https://bit.ly/416vwBM #IMPACT25 #Sustainabilitysummit #POPAI #Sustainableretail

New POPAI members alert! We'd like to extend a warm welcome to Augustus Martin Ltd., Danone, and Floreeda Fabrications Ltd who have recently joined us. As a POPAI member you gain exclusive access to our latest insight and research reports, extensive industry archives and discounts on our products and services. Interested in membership? Find out more HERE > https://bit.ly/3RaD1SH #POPAI #membership #retailmarketing