Superbet

A festival experience is all about electric vibes and having fun with friends while creating wonderful memories. Our partnership with Electric Castle has celebrated this community spirit, bringing people together in an amazing sports entertainment area hosted on the event grounds. 🙌 🎵 The result was a week full of activations and engaging moments set against the beautiful backdrop of Bánffy Castle. 🏰 Stay tuned, as in the coming weeks we will be sharing more about the epic events that took place this summer. #ElectricCastle #MusicFestival #CommunityVibe #SportsEntertainment

Our new Super Vibe campaign is live in Serbia. With Nikola Jokić at the heart of the action, we’re showing the world how sport and responsible entertainment can inspire an entire community. 🎥 Directed by acclaimed Serbian filmmaker Lazar Bodroža and created in partnership with Golden Sport Group, the campaign blends striking imagery and dynamic effects to create an signature feeling of positive emotion. The concept behind Super Vibe is to depict an energy that drives, inspires and unites our teams, partners and sports fans across Serbia. A perfect opportunity for Nikola Jokić to step, once again, effortlessly in front of the camera, true to his charm and authenticity. 🏀 🎙️Tanja Nauparac, Country Manager, Superbet Serbia: „At Superbet, we stand out by speaking to our audience with openness, creativity and humor, while always emphasizing that entertainment should be enjoyed in moderation. This is what makes our campaigns distinctive and what makes Nikola the perfect ambassador for our brand.” A special contribution to the success of this campaign comes from the „6.75 podcast with Luka and Bogdan”, as well as from Draga „Darling” Jovanović, life-style influencer and DJ, who joined the project and brought their own unique style and enthusiasm. Their passion and creativity aligned perfectly with our vision, making the Super Vibe even stronger and more distinctive. #SuperVibe #SuperbetSerbia #NikolaJokić #ResponsibleEntertainment

An insightful interview by SBC News with Adam Lamentowicz, Chief Commercial Officer CEE, focusing on the competitive advantage of understanding local cultures, consumer trends across European markets and the necessity of taking decisive actions against black-market operators. The article covers essential industry topics, as mentioned below. 🎯 Building strong regulatory frameworks: "Regulators should understand, and they often do, that a strong compliance framework must focus on reducing black-market activity, ensuring consumer protection, and increasing tax revenues. Legitimate and compliant operators serve as viable dialogue partners for European authorities." 🤝 The importance of having a common industry voice across Europe: "This year brought an important landmark for our company, as we took part, for the first time in our company’s existence, in the Annual Sustainability Report published by the European Gaming and Betting Association (EGBA). We joined the EGBA with a firm belief that a common industry voice across the entire European Union is necessary, in order to align common objectives and develop viable proposals for regulators, always keeping player protection and operational compliance in mind." 🚀 Growth through innovation: "I firmly believe that market saturation only happens when operators stop innovating, failing to adapt their product portfolios to consumer feedback and global trends. Therefore, where some people might see saturation, we see an opportunity to be creative and expand our user base, even beyond traditional sports betting and gaming." 💡 Understanding local cultures when designing commercial strategies: "One of our greatest advantages is that we understand cultures and consumer behavior across CEE. We know what our customers want, and we know how to engage with them based on long-standing trust and brand loyalty. Therefore, it’s more likely that newcomers will have to do their best to stand out in a region where we are already at the heart of sports and entertainment." 📰 Full interview here: https://lnkd.in/dmyerUsN #SBCNews #SuperbetCEE #Growth #EGBA #InsightfulConversations

In 2025, our innovative brand campaigns in Romania received several important recognitions, including “Most Popular Brand” at the Business Review Awards Gala, Consumer Superbrand Award by Superbrands Romania and “Best Sportsbook Marketing Campaign” at the EGR Global Marketing and Innovation Awards. 🏆 Continuing this strong trend, we are proud to see Andrei Popa, VP Online, featured in Forbes Romania, as one of the leading voices of digital marketing in Romania. 🎙️ Andrei Popa, VP Online, Superbet Group: “Looking ahead, in Romania and across the Eastern European region, our business model is rapidly evolving towards being recognized as a provider of entertainment. As a local leader and a challenger across the entire region, we are committed to taking on a trailblazing role in innovative and responsible marketing, integrating our business model into the broader entertainment landscape.” 📰 Full interview, available only in Romanian, here: https://lnkd.in/dndgWZWJ #SuperbetRomania #ForbesRomania #DigitalMarketing #BrandChampions

Our ambassador, captain and five-time champion brazilian legend Cafu is taking part in a SUPER special meeting at the SBC Summit! A high-level chat and autograph distribution on his book: "A Saga Cafu". Don't miss this opportunity! 📍 SBC stand. Tuesday, September 16th. ⏰ 14:00 - 15:00. 200 FREE copies to be raffled off! Sponsored by Superbet. More information: http://bit.ly/4nVmilD

Superbet Poland is proud to welcome Arka Gdynia S.A. into its strong portfolio of sponsored teams. As the main sponsor, we celebrated this partnership with a special campaign dedicated to the club’s passionate fans: our signature jersey promotion, where we donated a certain sum towards each purchase of the team’s official jersey. This initiative sparked great enthusiasm among supporters from Pomerania. What’s more, Superbet has now become one of the most prominent sponsors in Polish football, proudly partnering with no fewer than five clubs across the Ekstraklasa. 🎙️ Lukasz Seweryniak, CEO of Superbet Poland:  "We are thrilled to welcome Arka Gdynia to the Superbet family. We’re proud to be part of this historic club. Arka is not only a team with a rich history and strong ambitions, but above all, a devoted group of fans who stand by their club through thick and thin. The Ekstraklasa is returning to Gdynia after a short break, and we’re excited to accompany Arka on this beautiful journey. Our presence in the league continues to grow, and partnerships like this one help us secure another important spot on the football map of Poland." 🎙️ Wojciech Pertkiewicz, President of Arka Gdynia S.A.:  "SUPER news! Another important sponsor is joining Arka’s ranks. I’m glad that Superbet will appear on the yellow-and-blue jerseys and take a key place in the club’s sponsorship structure. Together with our new main sponsor, we’re looking not only at the coming months but also toward the longer horizon: the 2026/27 season." As one of the most dedicated football sponsors in Poland — supporting clubs such as Lech Poznań, Jagiellonia Białystok, GKS Katowice, Górnik Zabrze, Arka Gdynia, Wisła Kraków, GKS Tychy and Wieczysta Kraków — we are following the start of the football season with even greater excitement, keeping fingers crossed for thrilling moments right up to the final whistle!

Chess is in our DNA. At Superbet, we don’t just support chess - we live through every move. ♟️ On this International Chess Day, we celebrate the game that inspires us every day. A game of strategy, vision, and precision, that mirrors how we think and operate as a company. From sponsoring world-class rapid, classic, and blitz tournaments to building bridges across the global chess community, our commitment to the game runs deep. As such, the partnership between the Superbet Foundation and the Garry Kasparov Foundation has brought the spectacle and thrill of the Grand Chess Tour in Romania and Poland, as well as in Croatia through the Super United project. This year, one of our proudest moments was seeing our efforts recognized at the EGR Global Marketing and Innovations Awards, where we won Best Social Marketing Campaign for Superbet Rapid & Blitz Poland 2024 - a celebration of creativity, impact, and passion for the game. The remarkable media popularity of the event in Warsaw was reflected in the impressive number of 5.000 publications, reaching a total of 17 million viewers, listeners, readers and online portal users. We believe chess inspires smarter thinking - and we’re just getting started. #InternationalChessDay #SuperbetFoundation #ChessDNA #GrandChessTour

You already know the game... but we're here to show you something different. At Superbet, every day can be Super. You can be Super! 🫵 Here, we experience sports with intensity, we have fun, we get emotional, even in the simplest moments of everyday life. 🎥 And that's the essence of our new campaign in Brazil, featuring iconic footballers Cafu, Thiago Silva and Oscar, as well as beloved artist Ferrugem. Join us and be Super! 🚀 _______ 🇧🇷 O jogo você já conhece… mas a gente veio para te mostrar o diferente. Na Superbet, todo dia pode ser Super. Você pode ser Super! 🫵 Aqui, vivemos o esporte de forma intensa, nos divertimos, nos emocionamos, mesmo nos momentos mais simples do cotidiano. 🎥E essa é a essência da nossa nova campanha no Brasil, com Cafu, Thiago Silva, Oscar e Ferrugem. Junte-se a nós e seja Super!🚀 #SuperbetBrazil #SuperBrazil #BrandChampions #SejaSuper

Jaga jest super! 🐝 We are thrilled to announce our new partnership with one of the top clubs in the Ekstraklasa and former Polish champions - Jagiellonia Białystok. At the heart of this collaboration are the values of club and its passionate fans. As dedicated sponsors, we have planned exceptional and thrilling experiences for their wonderful community. 🎙️ Lukasz Seweryniak, CEO of Superbet Poland: "Jagiellonia perfectly fits into our sponsorship strategy – it's a club with ambitions, a strong identity, and enormous potential, combining modernity with local character. We are delighted to embark on this journey together. Our brand will now be present on the front of the jerseys of four Ekstraklasa clubs, which only confirms that we are consistently building our position as a leader in sports sponsorship." 🎙️ Zbigniew Ziemowit Deptula, President of the Management Board of Jagiellonia Białystok: "I am extremely proud and happy to establish a cooperation with such a recognized and renowned brand as Superbet. I would like to emphasize that this is the highest sponsorship agreement in the club's history, which further underscores the importance of this partnership. I believe the word 'partnership' is key in the context of our agreement. I am most happy because we are not just gaining a sponsor, but a true Partner with whom we will build major achievements." With a shared vision and commitment to excellence, we look forward to celebrating many accomplishments, on and off the field. This fourth partnership in the Ekstraklasa is a testament to our dedication to supporting top-tier sports and fostering a spirit of unity and pride. Jaga is great and always hungry for more. Together, we will be super. #SuperbetPoland #JagielloniaBiałystok #SportsSponsorships #BrandChampions

As members of European Gaming and Betting Association (EGBA), we are proud to be part of their latest Sustainability Report, published this month. This industry overview demonstrates how compliant companies are driving positive changes across European markets, while setting new standards for safer gambling and tackling the negative effects caused by black market operators. ✍ Excerpts from the Joint CEO Letter signed by Jimmy Maymann, Co-CEO, Superbet Group: "Our companies are significantly raising industry standards to generate economic and social benefits through responsible operations and promoting safer play. While we continue to invest significantly in responsible play and compliance, unregulated, untaxed black-market operators, based outside Europe, are thriving across the continent. They operate entirely beyond regulatory oversight, avoiding all costs and obligations, and face few repercussions. The answer to this growing problem is not deregulation but smarter, more balanced regulation. We need a stable, long-term vision for regulated markets - one built on evidence, consultation and collaboration." 🎙️ Albert S., Chief Operating Officer, Superbet Group: "As we continue to write exciting chapters in our journey of growth, we remain deeply committed to supporting local communities that share a passion for sports, promoting a safe environment for our customers, and investing in initiatives that create lasting social value. Our vision for sustainable business combines innovation, ethical partnerships, and safety measures, building a brand that is setting a benchmark for social responsibility and community impact across Europe. This holistic approach reinforces consumer trust and helps create vibrant, inclusive communities where sports and social causes thrive together." 🎙️ Maarten Haijer, Secretary General, European Gaming and Betting Association (EGBA): "The progress outlined in this report underscores the importance of maintaining a regulatory framework that supports the regulated market, not hinders it. Our members’ investments in safer gambling, compliance, and social responsibility create genuine value for players and society—benefits that can only be sustained through continued support for regulated operators over black market alternatives." ✅ Full press release and downloadable report here: https://lnkd.in/e_8QDCci #EGBA #Responsibility #Compliance #SustainableBusiness