This morning, we were delighted to host a networking event bringing together some of our entry talent from our London and Basingstoke offices. The 'Future Forward' breakfast event focused on spotlighting career journeys, providing an open space for our apprentices, interns, and grads to connect and share their experiences. Two speakers from the business highlighted their career journeys, focusing on the value of squiggly careers and what they've learnt throughout their journeys. The session reinforced the invaluable message that career paths are uniquely personal, and there is no single ‘right’ way to progress - empowering colleagues to embrace the diversity of their own journeys. #AACareers #CareerDevelopment #ItsOkImWithTheAA
The AA
Motor Vehicle Manufacturing
Basingstoke, Hampshire 34,320 followers
It's OK, when you're with the AA
About us
Since 1905, we have been committed to putting drivers first with innovative thinking and award-winning services. And today we offer even more than ever. We have a driving service for pretty much anything you’ll ever need. Insurance, servicing and repair, driving lessons, buying and financing cars, roadside assistance and much more. Our members have an unshakeable confidence because they have a multi-service driving partner for life. So, no matter what’s around the corner, it really is OK when you’re with the AA.
- Website
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http://www.theaa.com
External link for The AA
- Industry
- Motor Vehicle Manufacturing
- Company size
- 5,001-10,000 employees
- Headquarters
- Basingstoke, Hampshire
- Type
- Privately Held
- Founded
- 1905
- Specialties
- Roadside Breakdown, Home Emergency, Financial Services, Driving School, and Customer Support
Locations
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Primary
Fanum House
Basingstoke, Hampshire RG21 4EA, GB
Employees at The AA
Updates
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We’ve officially launched Ignite Live at The AA! Last week, over 250 colleagues joined us - both in person and virtually - for our first session: Igniting your Growth Mindset: Embracing AI. This session marked the beginning of a new learning series designed to spark curiosity, build confidence, and power future-focused careers across our organisation. From exploring the difference between fixed and growth mindsets to introducing our AI tools and the art of prompting, colleagues left energised to experiment, reflect, and begin thinking about how AI can enhance their roles. Ignite will continue to bring together colleagues from across The AA to build future ready skills across AI, digital, data and beyond. Over the summer, we’ll be launching the Ignite Academy: our one-stop shop for skill development. From bite-sized learning videos to apprenticeship programmes, it will empower colleagues to build the capabilities they need to thrive in a rapidly evolving world. Huge thanks to everyone who joined, contributed, and made the first session interactive and engaging. Let’s keep the momentum going. Louise Benford Nick Edwards Amanda Birkett #IgniteLive #GrowthMindset #FutureSkills #EmbracingAI #AACareers
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We're proud to be named one of the Top 100 Apprenticeship Employers! 🎉 This recognition from Rate My Apprenticeship and the Department for Education highlights our ongoing commitment to nurturing talent and providing outstanding apprenticeship opportunities across The AA. A huge thank you to our incredible apprentices whose feedback helped make this achievement possible. #ItsOkImWithTheAA #AACareers
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Happy birthday to us! We've proud to celebrate 120 years of The AA today, and our strong heritage and exciting future that will help keep us #alwaysahead. Here's to the next 120 years! You can read the press release here... https://lnkd.in/edTfQMPv #alwaysahead #itsokimwiththeAA
It is an honour to lead The AA as it celebrates its 120th anniversary today. The world class customer care our Patrols and employees give our members everyday fills me with pride. We are immensely proud of our past but are always looking ahead to propel ourselves forward. It is our deep heritage, and the ambition to remain always ahead, which helps us to give confidence to drivers both now and in the future. As the UK automotive sector evolves with electric vehicles, connected cars and autonomous technology, The AA and our Patrols will always be needed to keep people on the road. Thank you to all our wonderful team – here’s to the next 120 years! You can read the press release here... https://lnkd.in/e-YyR_rP Louise Benford Dean Keeling Gus Park Harj Johal Nick Edwards Neil Blagden tom mackay Aileen Gillan James Cox
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Our Chief Digital Officer Nick Edwards is featured in Digital First Magazine sharing his approach to staying ahead of the curve in digital trends and technologies, the role of data and analytics in driving business decisions, and more. You can read the article here https://lnkd.in/g4cKmyVS #AlwaysAhead #Digitaltransformation #ItsokImwithTheAA Jakob Pfaudler Louise Benford Dean Keeling Gus Park Harj Johal Neil Blagden tom mackay Aileen Gillan James Cox
Nick Edwards is the Chief Digital Officer at The AA, the UK’s leading automotive support organization. He joined there three years ago from Lloyds Banking Group, where he led large-scale transformation ventures. Recently, in an exclusive interview with Digital First Magazine, Nick shared insights on the role of data and analytics in driving business decisions, his approach to staying ahead of the curve in digital trends and technologies, his favorite quotes, future plans, words of wisdom, and much more. Discover his inspiring journey here. https://lnkd.in/g4cKmyVS #DigitalFirstMagazine #ExclusiveInterview #CustomerExperience #DigitalCX #ArtificialIntelligence #DigitalTransformation #CustomerCentricity #DigitalBusiness
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💥 We’re thrilled to welcome Ben Bedford as our new Director of AI. Ben joins us with a wealth of experience in AI and Machine Learning strategy, most recently as Customer Director Faculty, Europe’s leading applied AI consultancy and before that at KPMG. His leadership will be instrumental as we evolve and deliver smarter, more connected experiences for our members, customers, and colleagues. Nick Edwards, our Chief Digital Officer said: “Strengthening our data and AI capabilities is one of our key strategic priorities. I am delighted we have attracted Ben with his extensive expertise and knowledge to lead us in realising the opportunities at pace, while also keeping our trusted brand safe. In the fast-moving world of AI, we have been learning and experimenting, but not on side quests. We believe there are real value creation opportunities, alongside our data transformation programme we see AI delivering better products and propositions, enhanced productivity and a more efficient operation delivering a better customer experience. We are pleased to welcome Ben today to deliver the roadmap ahead, keeping us value focused and avoiding the hype.” Louise Benford, our Chief People Officer said: “As AI reshapes the world of work, our future skills agenda is more vital than ever. I am delighted we have been able to secure someone of Ben’s calibre and experience to The AA. Alongside our wider AI upskilling programme, including leadership upskilling and strategic AI and Data apprenticeships, we are laying the foundation for the skills and confidence our workforce needs to thrive in a technology driven future.” Welcome Ben - we’re excited to have you on this journey with us! #AI #Leadership #Innovation #DigitalTransformation #ItsokimwiththeAA Jakob Pfaudler Dean Keeling Harj Johal Neil Blagden Gus Park tom mackay Aileen Gillan James Cox
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We’re thrilled to share that we’ve been ranked as one of TheJobCrowd's Top Companies for Apprentices to Work For! 🎉 Placing 9th overall and 1st in our industry, this award recognises our commitment to supporting our colleagues growth and development at The AA. #AACareers #ItsOkImWithTheAA #LifeAtTheAA
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We’re thrilled to welcome a new intake of talent through our UCL AI Summer Internship Programme! This summer, we’re proud to partner with University College London (UCL) to offer students hands-on experience, real-world AI challenges, and the opportunity to make meaningful impact. Our interns will be working across key departments within The AA, gaining insights and driving real business outcomes to help supercharge our AI agenda. A warm welcome to our UCL interns — we’re excited to see the energy, ideas, and fresh perspectives you bring! #AACareers #UCLInternship #FutureTalent Nick Edwards Louise Benford Amanda Birkett
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Proud of this achievement and our team!
I am proud that The AA has been named as a Sunday Times Best Place to Work 2025. This achievement is testament to our commitment to building a positive, inclusive, and engaging work place. It reflects the hard work and passion of our team who make a difference to driver’s lives every day. I am delighted at this achievement and look forward to continuing our journey. Thank you and congratulations to all my wonderful colleagues – you are The AA’s success. #itsokimwiththeAA #STBPTW https://lnkd.in/eFdQXhaw Louise BenfordDean KeelingGus ParkNick EdwardsNeil BlagdenHarj JohalAileen Gillantom mackay
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May is Arthritis Awareness Month and our Ability Network Group have been sharing personal and reflective stories about how it affects day to day life, a condition that over 10 million people in the UK live with. Understanding our people is critical to fostering open conversations across our teams, breaking down barriers. #Ability #EmployeeNetworkGroups #Inclusion #ItsOkayImWithTheAA
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