VaynerMedia EMEA

Our substack just hit over 100+ subscribers! 📈 🥳 And we're live again this week with a new post: https://lnkd.in/er9jHQKA Are you a marketer looking for cool examples of what's been happening in the past week? Searching for inspo to show your creative director? Trying to keep up with the latest social platform updates? Then look no further. It's out every Thursday. This week, we cover: 📸 Instagram's latest updates ⛰️ Columbia Sportswear's incredible new ad 🔍 The impact of AI on search marketing 👕 GAP's rebrand 👠 JCPenney getting creative in the comments Columbia Sportswear Company Meta Instagram Aengus Boyle Ryan Kangisser John Terrana Gap JCPenney

🎬That’s a wrap on “How AI is Changing the World of Search” - today’s fireside chat with John Terrana, Aengus Boyle and Ryan Kangisser at MediaSense. A huge thank you to everyone who came or dialled into the session. Download our full report on how AI is shaping the world of search marketing at https://lnkd.in/ejtnH7x5

The countdown is on! In just 1 hour, we're live. Join Aengus Boyle & John Terrana from VaynerMedia EMEA and Ryan Kangisser from MediaSense as we dissect how AI is changing everything about search for retailers and advertisers. Secure your spot now for the most important fireside chat of 2025!

🚨 Upcoming Event Alert 🚨 Not one to be missed VaynerMedia EMEA has an epic fireside chat coming up next week with John Terrana and Ryan Kangisser discussing the evolution of search in the era of AI, what this means for brands, and how marketing strategies need to adapt to take advantage of this newly emerging consumer touch point. Also, see if you want to spot my completely incorrect use of the term “direct marketing” in this video. I know what it means really I promise, I’m just excited cos I love search engine marketing so much, and now there’s exciting new ways to tap into the power of search. Anyway, I’m rambling. Click the link in the comments, come to the event, leave smarter and better equipped to dominate in this new era! 🤖

AI search isn’t coming, it’s already here 🤖 On the 6th August you can catch our Global Head of Media, John Terrana, Vice President of Media, Aengus Boyle, and Ryan Kangisser, Head of Strategy at MediaSense unpacking what it means for brands. 🧠 Want a front row seat? Request an RSVP below! 👇

HIGH 5 MARKETING issue 2 is now live! 🥳 We've almost hit 100 subscribers in our first week. Which is fantastic but we're aiming for four figures, guys. Haven't subscribed yet? Haven't got Substack? Change that today! https://lnkd.in/e3wga3S8 In this week's issue: 💁♀️ Gwyneth Paltrow and Astronomer turn a negative PR situation into a very funny one. 💧 Brita USA drops an insane ode to hydration 😎 Our Day in the Life content gets reviewed by the team at Meta 🦁 Excellent OOH to celebrate England's Lionesses 👶 We look into why our kids just went viral on multiple platforms Astronomer BRITA Group Meta Tesco Sainsbury's VaynerMedia

We let the real experts explain what their parents do for a living at VaynerMedia during Take Your Kid to Work Day and the results were… revealing 📺✨

🎤 Jack Ross dropping some knowledge amongst great company in The Drum today. "For too long, brands foisted paid content upon the public. Social media has changed the power dynamic. If you make something people don’t really like and then pay to beat them around the head with it, don’t be surprised when they turn it against you. Likewise, if you can make something funny, informative or genuinely creative, they might just love it – and your brand." What do you think?

We’re yapping. Weekly. And this time, it’s on Substack.   Meet High 5 Marketing, our new weekly (substack) newsletter that dives headfirst into the marketing moments lighting up your feed. Big brand swings, bold creative, campaign breakdowns, and the occasional hot take? We’ve got you. If it’s happening in marketing, we’ve got something to say about it.   Come hang with us on Substack. We’ll save you a seat. Link in the comments 👇

It is great to see Clíona Hayes at Indeed getting the spotlight in The Drum this week! She's an amazing partner and we work closely with her team to help them stay on top of platforms, algorithms and culture. As Clíona says, "we’re in a game of relevancy and attention that will only intensify as media choices continue to diversify." You have to work hard to understand audiences and what's relevant to them, otherwise, you will lose that game of relevancy and attention. Read more here: https://lnkd.in/eMNfEvhM Tim Healey Little Grey Cells Club Su May Tan Charlotte Scott Anoosh Djavaheri Clare Walker