We Are Social

The role of social in travel is evolving. It’s no longer just where we share holiday snaps — it’s where travel begins and ends. In our latest report, The End of Wanderlust? How Travel Content Is Getting Real, we explain how social is radically changing travel planning and decision making, becoming the place for engine driving discovery, influence, and action. 📱 41% of Gen Z & Millennials plan travel via social ✈️ 52% of travellers change plans based on social content 🏝️ Nearly 1 in 3 consumers globally book vacations inspired by influencer content The report explains that people are now looking for honest and relatable content on social media, rather than aspirational posts. We'll share our formula to help you tap into this shift and supercharge your brand in travel. Download the full report now - link in comments 🔗

This week, we're saying goodbye brat summer and hello bratz summer as creators bratz-ify themselves for their #OOTD. And, no one is safe from being memed as shown by Jack Kay - aka Ibiza final boss.😎 Read on for more social trends and news. Brought to you by our Newsroom team, who bring real-time relevance to our clients' feeds.

#Digital2025: Chart of the week Internet user numbers have increased by 146 million (+2.7%) over the past year, but 2.58 billion people remain offline. For more data like this, check out our full Digital 2025 report 🔗 https://lnkd.in/eEKwtxtR

It’s SXSW Austin voting season 📣👇 Why does everything feel the same? 😴🤷 Audiences are craving meaning, but again and again are getting copy-paste culture, nostalgia overload, and AI blandness. So, how can brands create real meaning in their audiences’ lives? 🤔 Global Head of Research & Insights, Paul Greenwood and Reddit, Inc.’s Head of Insights Product, Lore Oxford, will explore this and more if they make it to the SXSW 2026 stage. 🎤 But we need your help! If you want insights into the gap social content isn’t filling, tools to build emotionally resonant ideas on social, a creative roadmap to cut through the noise (and more!), vote for us now! Link in comments. 🔗

It's no secret that AI is rapidly growing, and the proof is in the numbers with ChatGPT boasting over 5 billion monthly visits in Q2 2025 alone! Plus, as more people flock to social media, it leaves the question: what is the world's favourite social media platform? Our July Global Statshot Report has just landed, packed with these insights and much more. Join We Are Social’s Global CEO, Toby Southgate, and the author of the Digital Report series, Simon Kemp, on Tuesday 5th August at 9am BST to unpack the latest numbers and discover what's truly driving digital trends.

Tomorrow, join Global CEO, Toby Southgate and author of the Digital 2025 report, Simon Kemp, as they dive into the highlights of our Digital 2025 July Statshot. 👇👇👇

This week's round-up of the biggest social media news stories is here. It includes: 👀 Meta releases new features on Edits ❤️TikTok launches TikTok Pro 🧵 Threads adds new features, 👉️ https://lnkd.in/eMRNKu2p

Every summer, we welcome 8 to 10 interns into our program. Real client briefs, real deadlines, real mentors. This year, they showed up with sharp ideas, smart questions, endless enthusiasm, and… handwritten thank-you notes?!? Gen Z: asking the big questions and owning a ballpoint pen. The kids are gonna be alright. Thank you to Tripadvisor and Visa for allowing our interns to present directly to you and get real feedback. Thank you to Kate Schlouch for masterminding this program and to Jillian Lieberman Katie Werner Sheila Daley Jess Geiger Marsh James Douglas and all the We Are Social mentors for your support. And thank you to our incredible crew of 2025 interns for keeping us cool this summer 😎 German Nolivos Fiona Choo Lia Hoang Nicolette F. Joseph Del Pero Siri Bedsaul Jordan Maya Hatton Sophia Bella Parsi Chloe Glazer William (Bill) King

Check out the latest edition of our newsletter including the rebrand of Socialize to We Are Social in the Middle East, our recent work with Tripadvisor, and our #Digital2025 July Statshot. Read on for all of this and more.

So that’s a wrap for our 2025 We Are Social summer internship! We are so grateful to the entire team for your guidance and mentorship, we feel ready to take on the world of social! To: Sophia Bella Parsi, Fiona Choo, German Nolivos, Joseph Del Pero You have been the best colleagues ever! Thank you to Rebecca Coleman, Erin Taj, Katherine Sullivan, Yasmina Taylor, James Douglas, Jess Geiger Marsh, Katie Werner, Kate Schlouch, Sheila Daley, Dana Neujahr, Matthew Walker and the rest of the team!