We Are Social North America is excited to share 🏆 Culture In Play: How Brands Win World Cup 2026 🏆 – our 80+ page deep dive into fandom, culture, and storytelling at the biggest World Cup in history. To build this report we combined: ▸ Surveys with brand marketers across North America ▸ In-depth fan interviews across the U.S., Mexico, and Canada ▸ Social listening across 150+ creator accounts ▸ Data from GWI, Demographics Pro & Infegy Inside you’ll find: ▸ How heritage, identity, and culture shape the fan experience ▸ Our proprietary Fandom Fabric, mapping 9 distinct fan personas ▸ Why timing, context, and storytelling will define brand impact in 2026 ⚽🌎✨ World Cup 2026 will be bigger, bolder, and more culturally complex than ever. 💬 Comment with your favorite team if you’d like an exclusive invitation to our live report presentation. Explore the report → https://lnkd.in/e9br6Z2a Read the full story via The Clios → https://lnkd.in/eh4ZypAg
About us
We are a global socially-led creative agency, with unrivaled social media expertise. With over 1,300 people in 19 offices around the world, we deliver a global perspective to our clients in a time when social media is shaping culture. We make ideas worth talking about. We understand social behaviours within online communities, cultures and subcultures, spanning the social and gaming landscape. We work with the world’s biggest brands, including adidas, Samsung, Netflix and Google, to reach the right people in a strategic, relevant and effective way. We Are Social is part of Plus Company.
- Website
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http://wearesocial.com
External link for We Are Social
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2008
- Specialties
- marketing, advertising, influencer marketing, advocacy programs, Production, Research & Insight, Cultural insights, Brand-building Strategy, Social Media, Creative, Paid Media, Distribution, Measurement, Branded content, Editorial Strategy, Sports Marketing, and Sports Sponsorship
Locations
Employees at We Are Social
Updates
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WORLD CUP 2026 x CULTURE ⚽💥 The biggest World Cup ever isn’t just about the game – it’s about how fans experience it. From local rituals to global fandom, Culture In Play breaks down the cultural layers shaping WC26. This is the playbook for understanding the moments, behaviors, and experiences that matter most. Dive into our 80+ page report: https://lnkd.in/e9br6Z2a #WorldCup2026 #WC26 #FIFAWC #BrandPlaybook #TrendReport
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It's been a pretty hectic week on social. What's the 411? 🤔 💍 Taylor Swift and Travis Kelce broke the internet with their engagement news 🏎️ Charles Leclerc has officially launched his creative studio 💌 Spotify is sliding into your DMs and more! Read on for the top social stories from this week👇 Brought to you by our Newsroom team, who bring real-time relevance to our clients' feeds.
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We Are Social reposted this
You can’t outspend irrelevance 💸 That’s the hard truth we explore in Campaign Middle East, where we at We Are Social share why culture is the most valuable currency a brand can own in 2025. Excited to see our thinking featured, and even more excited about what’s next. Full story here 👇🏼 https://lnkd.in/eJxR-xik
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#Digital2025: Chart of the week More than 4 in 5 online adults report using online search on a regular basis, with 80.6% of respondents in GWI’s latest survey stating that they’ve visited a search engine or web portal within the past month. For more data like this, check out our full Digital 2025 report 🔗 https://lnkd.in/eEKwtxtR
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Had enough of the glossy holiday snaps? Travellers want real, unfiltered stories - our new Social Snapshot report shows how your brand can keep up. Download the full report now 👉 https://lnkd.in/d82bePcD
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This week's round-up of the biggest social media news stories is here. It includes: 👀 Meta expands its AI translation tool 📈 Instagram launches retention metrics for Reels 🤝 Meta partners with Midjourney 👉️ https://lnkd.in/esyJFtck
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Social isn’t optional anymore, and in today’s super competitive landscape, a run-of-the-mill online presence just doesn’t cut it. Global chief growth & strategy officer, Mobbie Nazir spoke to MediaPost on the three core principles brands need to follow to punch above their media spend, prove the value of ideas worth talking about, and engage with culture in a way that’s collaborative, not transactional. Read the full piece 👉 https://lnkd.in/e2R4PUZT
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Proud to share that our Singapore team’s B2B campaign with UOB for the Business Outlook Study has been shortlisted at the Marketing Excellence Awards 2025 in two categories: 🏆 Excellence in B2B Marketing 🏆 Excellence in Consumer Insights / Market Research This recognition is a testament to the power of deep consumer insights and strong client partnerships in driving meaningful, results-driven work. Congratulations to the UOB team for this fantastic achievement. Your collaboration and dedication continue to set the bar for excellence! Looking forward to 19 September when the winners are announced! #MarketingExcellenceAwards MARKETING-INTERACTIVE
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The deadline is almost here! Vote now to get us to SXSW 2026 ➡️ Paul Greenwood, Global Head of Research & Insights at We Are Social, and Lore Oxford, Head of Insights Product at Reddit, Inc., will dive into how, in a feed of copy and paste content, brands can create real meaning in their audiences’ lives. 👀❤️ Vote now, link in comments. 🔗
How can brands create real meaning in their audiences’ lives? 🤔 Here are three things we will cover in “Brand building in a world that’s forgotten how to feel” at SXSW 2026… if you vote for us! 1️⃣ Provocative insights into the gap social content isn’t filling – and if anything, is widening 2️⃣ The tools to build culturally distinctive, emotionally resonant ideas on social 3️⃣ A creative roadmap to help brands cut through the noise and mean something again. Vote now - link in comments 🔗
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