Anna Lawlor

The purpose of the Wincott Foundation’s annual awards is to recognise outstanding achievement in the field of business, economic and financial journalism.
Data journalism of the Year: awarded to the team or individual showing the best use of data analysis and visualisation tools to tell a complex story: https://wincott.co.uk/wincott-shortlists-award-winners-to-be-announced-on-may-9-at-mansion-house/

I spearheaded the PR campaign for international law firm Taylor Vinters' TechConection event 2015, which was awarded Gold in the regional PR awards in the most hotly contested category and was a finalist for this category.

Over 1,000 entries were received from public relations teams, consultancies and individuals across the UK. Just 300 were shortlisted by 68 judges in teams who are based outside the region of entry.

Our campaign achieved 600,000 coverage views, 324 social shares… Show more

I spearheaded the PR campaign for international law firm Taylor Vinters' TechConection event 2015, which was awarded Gold in the regional PR awards in the most hotly contested category and was a finalist for this category.

Over 1,000 entries were received from public relations teams, consultancies and individuals across the UK. Just 300 were shortlisted by 68 judges in teams who are based outside the region of entry.

Our campaign achieved 600,000 coverage views, 324 social shares and 14 pieces of coverage in the client’s target media including the BBC, City AM and Tech City News.

Read more here: http://www.weareluminescence.com/cipr-pride-awards-gold-won/ Show less

I spearheaded the PR campaign for international law firm Taylor Vinters' TechConection event 2015, which was awarded Gold in the regional PR awards in the most hotly contested category.

The campaign achieved 600,000 coverage views, 324 social shares and 14 pieces of coverage in the client’s target media including the BBC, City AM and Tech City News.

Read more here: http://www.weareluminescence.com/cipr-pride-awards-gold-won/

I was part of the marketing team delivering the innaugural #TradingDebates aimed at encouraging debate on the topic of trading and markets returns to London this month with discussion and analysis on a range of issues relating to volatility and performance. The event which gathers high profile speakers from the world of banking, exchanges, technology and professional services, takes place at the British Museum.

I oversaw content strategy fo the event, including social media. This led to… Show more

I was part of the marketing team delivering the innaugural #TradingDebates aimed at encouraging debate on the topic of trading and markets returns to London this month with discussion and analysis on a range of issues relating to volatility and performance. The event which gathers high profile speakers from the world of banking, exchanges, technology and professional services, takes place at the British Museum.

I oversaw content strategy fo the event, including social media. This led to the #TradingDebates hashtag trending on Twitter during the event day, with high engagement from vastly influential people, respected in the financial services

Event Reach
There were 600 event sign-ups, with a 50% attendance rate to the event.

2.5 million reach via social media
589 individual contributors engaging with debate on social media
7.76 Tweets per contributor
The #TradingDebates event had produced seven times the number of total tweets, 3.5 times tweets per contributor and triple the social media impact of the Financial Times’s Camp Alphaville event, a comparable financial services’ event (according to Twitter data compiled using Tweet Binder, comparing #TradingDebates and #CampAlphaville). Show less

The HeadlineMoney Awards is the UK's premier financial journalism awards. A long list is collated through peer voting and a shortlist and winners decided by an independent, unbiased panel of working journalists.
Investment Adviser was recognised as Highly Commended in the Title of the Year category, for its 2011 publications.
This covered the period that I was Editor of the publication.