Maya Moufarek
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Full-Stack Fractional CMO for Tech Startups | Exited Founder, Angel Investor & Board Member
London, England, United Kingdom
24K followers
500+ connections
About
🚀 About Me
As the founding CMO of Pharmacy2U, I achieved a growth rate equivalent to opening an offline pharmacy every 2.5 days before a PE exit.
Now, as a fractional CMO who’s also an angel investor and board member for VC-backed tech startups, I help founders like you build profitable, scalable growth engines.
👥 About You
I work with VC-backed tech founders in the UK, East Coast US, and Europe who:
— Just raised capital and need expert guidance on marketing and growth
— Have experimented with marketing and found they need expert support
— Have established marketing efforts yielding diminishing returns
🤝 Why Work With Me
Each startup stage commands a different growth approach - from problem validation to product market fit and eventually scale.
Doing it yourself as a founder is unrealistic. If you’ve hired a junior talent, you know you get what you pay for. And if you’ve brought in a big-name agency, you know… you don’t always get what you pay for.
I can help by:
— Elevating the voice of the customer internally
— Crafting a compelling brand narrative & positioning
— Developing scalable, profitable growth strategies
— Implementing data-driven decision making & experiments
— Building high-performing cross-functional growth teams
📈 Typical Results
1. Took an ed-tech marketplace to profitability while reducing media spend by 25%
2. Backed and helped a femtech D2C startup grow to GBP 1M in ARR
3. Delivered double-digit pipeline growth for a Series B fintech startup
🌟 My Difference
I teach how to fish rather than create dependencies. That means as soon as we’ve got a great-looking P&L and clarity about marketing moving forward, I can step away and your team seamlessly takes over.
I’ve also vetted a team of elite marketing and branding specialists to support our efforts with zero kickbacks. You pay them directly, meaning our incentives are 100% aligned with your success.
📞 Let's Talk
If you’d like to explore working together, feel free to scroll down to my “Featured” section and book a complimentary discovery call.
💬 Client Love
“Maya’s clarity of thought and speed of execution has been truly brilliant. She has added depth to our team and we have benefited so much from her input. She also has brought her extensive network to play through introducing added value services to our operation.”
— Sammy Rubin, Founder & CEO, YuLife
Services
Articles by Maya
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What can startups learn from the world’s most successful DTC brands?
What can startups learn from the world’s most successful DTC brands?
The direct-to-consumer (DTC) model is all the rage for a bit now. Over the past decade, brands like Glossier, Dollar…
5 Comments -
How we built Thunes a new, future-proof brand.
How we built Thunes a new, future-proof brand.
As a Fraction CMO & growth advisor for start-ups and scale-ups, I often talk to founders about the importance of…
3 Comments -
Content Marketing: The Basics
Content Marketing: The Basics
Content marketing is a form of marketing that does not explicitly promote a brand. Instead, it explores topics relevant…
2 Comments -
The Framework Every Start-Up Should Consider - JTBD
The Framework Every Start-Up Should Consider - JTBD
Do you build your audience around your product, or your product around your audience’s needs? The key to a successful…
4 Comments -
How to Build Trust in a Start-Up and Why it’s Important
How to Build Trust in a Start-Up and Why it’s Important
Every time we choose to use a product or service, we are choosing to place our trust in that brand. It’s something we…
2 Comments -
Hiring Growth Marketers - Where to Begin
Hiring Growth Marketers - Where to Begin
There might never be a failsafe roadmap to sustainable growth. But in more than 20 years of working within and coaching…
2 Comments -
How do you fit a giraffe into a life insurance brand? Working with YuLife on their new branding.
How do you fit a giraffe into a life insurance brand? Working with YuLife on their new branding.
I recently had the pleasure of supporting YuLife with their brilliant rebrand project. Recently voted Tempo’s best…
14 Comments
Activity
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It was an honour for Fertilia AI to be invited to Canada House this week 🇨🇦🇬🇧 The evening brought together people genuinely committed to…
It was an honour for Fertilia AI to be invited to Canada House this week 🇨🇦🇬🇧 The evening brought together people genuinely committed to…
Liked by Maya Moufarek
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Si elle n’avait pas été là, je n’aurais jamais pu aider autant de femmes. Julie Rogeon est la meilleure rencontre professionnelle qui me soit…
Si elle n’avait pas été là, je n’aurais jamais pu aider autant de femmes. Julie Rogeon est la meilleure rencontre professionnelle qui me soit…
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That's a wrap on Re>Create in LA! It was a privilege to be on stage with Piermaria Mendolicchio to represent amazing teams at Google DeepMind and…
That's a wrap on Re>Create in LA! It was a privilege to be on stage with Piermaria Mendolicchio to represent amazing teams at Google DeepMind and…
Liked by Maya Moufarek
Experience
Education
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University of Leeds
M.Sc Management
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Dissertation titled - The institutionalisation of Corporate Social Responsibility in UK Blue Chip Companies
Skills
Honors & Awards
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f:Entrepreneur #ialso 100
Small Business Britain
Celebrates the abundance of UK female entrepreneur talent and supports inspiring women running their own businesses.
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Women to Watch 2021
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The Women to Watch 2021 list by EY spotlights 100 leading female professionals ideally suited for consideration as non-executive directors (NEDs) on the boards of FTSE 350 companies.
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Sunday Times Tech Track 100
Sunday Times
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Amazon Growing Business of the Year Award
Amazon
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Marketing Excellence - Digital Masters Awards
Digital Masters Awards - the Upgroup
Runner up in Marketing Excellence
ChemistDirect and Pharmacy2U merged in 2016 and Maya became founding CMO of the group. Since the merger, Maya and team have overhauled the brand strategy and the entire online experience.
Pharmacy2U is the fastest growing pharmacy group in the UK. Website traffic and online registrations have risen dramatically and customer acquisition has grown 350% year-on-year. This is equivalent to opening 15 physical pharmacies a month.
Maya and team have also…Runner up in Marketing Excellence
ChemistDirect and Pharmacy2U merged in 2016 and Maya became founding CMO of the group. Since the merger, Maya and team have overhauled the brand strategy and the entire online experience.
Pharmacy2U is the fastest growing pharmacy group in the UK. Website traffic and online registrations have risen dramatically and customer acquisition has grown 350% year-on-year. This is equivalent to opening 15 physical pharmacies a month.
Maya and team have also quantified the effects Pharmacy2U has on patients and the NHS. The firm has been invited to advise on how to ease the strain on the NHS, including meeting with PM Theresa May’s special advisor. -
Finalists at the DMA awards
Direct Marketing Association
We are very proud to be recognised at the DMA awards as a finalist in the ‘health & wellness’ category. We were also the only pharmacy business recognised by the DMA, which makes this win even more special. The DMA awards celebrate campaigns that show the best thinking, innovation and results in direct marketing.
Our direct mail campaign aimed at spreading the word about our unique NHS repeat prescription service secured us this impressive industry accolade.
We would like to thank…We are very proud to be recognised at the DMA awards as a finalist in the ‘health & wellness’ category. We were also the only pharmacy business recognised by the DMA, which makes this win even more special. The DMA awards celebrate campaigns that show the best thinking, innovation and results in direct marketing.
Our direct mail campaign aimed at spreading the word about our unique NHS repeat prescription service secured us this impressive industry accolade.
We would like to thank our agencies and marketing team for their continuous efforts to drive awareness of our service and our growing patient community of over 250,000 members (in 2018) and counting for entrusting us with taking care of their repeat prescriptions.
Our patients have given us the best award by rating our service at 93% as “excellent” or “good” in our latest patient satisfaction survey.
Languages
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French
Native or bilingual proficiency
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Russian
Professional working proficiency
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English
Native or bilingual proficiency
Recommendations received
20 people have recommended Maya
Join now to viewMore activity by Maya
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In 2024 I was figuring it out In 2025 I’ve been putting in the work In 2026 ??? This year has been all about: - travelling - meeting new people -…
In 2024 I was figuring it out In 2025 I’ve been putting in the work In 2026 ??? This year has been all about: - travelling - meeting new people -…
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“We test more testosterone in one day...” Hear Founder and CEO of Hertility, and Associate Professor in Reproductive and Molecular Genetics at UCL,…
“We test more testosterone in one day...” Hear Founder and CEO of Hertility, and Associate Professor in Reproductive and Molecular Genetics at UCL,…
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Before you continue scrolling, PLEASE TRY this 5-second experiment. It'll be worth it, I promise! Here we go: 1️⃣ In your head, SCREAM your name…
Before you continue scrolling, PLEASE TRY this 5-second experiment. It'll be worth it, I promise! Here we go: 1️⃣ In your head, SCREAM your name…
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The next decade in marketing... The best careers won’t be “channel owners.” They’ll be system builders - people who can connect narrative, design…
The next decade in marketing... The best careers won’t be “channel owners.” They’ll be system builders - people who can connect narrative, design…
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What does it mean to be an investor? Last night was the end of year celebration and party for Alma Angels an incredible collective of people backing…
What does it mean to be an investor? Last night was the end of year celebration and party for Alma Angels an incredible collective of people backing…
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12 days of Christmas Ads! Day 11: Spain’s annual Christmas lottery You probably haven't heard of the Spanish Christmas lottery announcement. But in…
12 days of Christmas Ads! Day 11: Spain’s annual Christmas lottery You probably haven't heard of the Spanish Christmas lottery announcement. But in…
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