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COMMANDING INNOVATION: Board Leadership in Strategic Change, ISO56001, and Data-Driven Innovation Management for Future-Proofing and Competitive Advantage.
In "Commanding Innovation", Alan Zettelmann presents an indispensable playbook tailored specifically for the C-suite and Board members of today's corporate world. Amid the relentless waves of digital transformation, this book emerges as the guiding beacon for those at the helm, illuminating the pathways to groundbreaking innovation in an ever-shifting business landscape.
As CEOs and Board members grapple with the complexities of an evolving marketplace, characterized by technological revolutions and fierce competition, the demand for strategic innovation has never been greater. But how can top-tier leaders not only keep pace but also set the pace in this era of relentless change?
"Commanding Innovation" breaks down the art and science of innovation mastery. Beyond the buzzwords, Zettelmann crafts a compelling narrative, drawing on case studies from industry pioneers and leveraging his profound experience in steering business metamorphoses. The book meticulously delineates how elite leaders can foresee market pivots, overhaul traditional business models, harness state-of-the-art technologies, and instill a culture permeated with innovation.
Central to Zettelmann's discourse is the concept that innovation isn't just an occasional burst of insight—it's a structured discipline that the most influential corporate leaders can command, align, and synchronize with their grand vision. The result? Organizations that are not just participants but leaders in the dance of progress, setting benchmarks for their industries.
"Commanding Innovation" isn't merely a read; it's an executive toolkit, arming CEOs and Board members with the strategies, insights, and perspectives needed to sculpt a resilient and prosperous future for their organizations. For those who envision their businesses not just surviving but thriving and leading in the modern age, this book is the definitive guide. Dive into a reservoir of wisdom and chart your path to becoming an innovation maestro in the boardroom and beyond.
As CEOs and Board members grapple with the complexities of an evolving marketplace, characterized by technological revolutions and fierce competition, the demand for strategic innovation has never been greater. But how can top-tier leaders not only keep pace but also set the pace in this era of relentless change?
"Commanding Innovation" breaks down the art and science of innovation mastery. Beyond the buzzwords, Zettelmann crafts a compelling narrative, drawing on case studies from industry pioneers and leveraging his profound experience in steering business metamorphoses. The book meticulously delineates how elite leaders can foresee market pivots, overhaul traditional business models, harness state-of-the-art technologies, and instill a culture permeated with innovation.
Central to Zettelmann's discourse is the concept that innovation isn't just an occasional burst of insight—it's a structured discipline that the most influential corporate leaders can command, align, and synchronize with their grand vision. The result? Organizations that are not just participants but leaders in the dance of progress, setting benchmarks for their industries.
"Commanding Innovation" isn't merely a read; it's an executive toolkit, arming CEOs and Board members with the strategies, insights, and perspectives needed to sculpt a resilient and prosperous future for their organizations. For those who envision their businesses not just surviving but thriving and leading in the modern age, this book is the definitive guide. Dive into a reservoir of wisdom and chart your path to becoming an innovation maestro in the boardroom and beyond.
Kindle Edition
Published October 9, 2023
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Displaying 1 - 19 of 19 reviews
May 19, 2025
"Commanding Innovation" é uma leitura essencial para líderes corporativos, conselheiros e gestores de inovação que desejam posicionar suas organizações à frente das transformações tecnológicas e de mercado. O livro se destaca por oferecer uma abordagem prática, estratégica e normatizada para a gestão da inovação, com base na ISO 56001 – norma emergente que promete redefinir os padrões globais de inovação organizacional.
O autor articula com clareza a importância do papel dos conselhos de administração na condução de mudanças estratégicas e na construção de uma cultura orientada por dados e resultados. A integração entre governança, análise de dados e gestão da inovação é explorada com profundidade, proporcionando ao leitor ferramentas concretas para transformar a inovação em uma competência organizacional sistemática e escalável.
Dentre os destaques do livro, vale mencionar:
- A contextualização da ISO 56001 como um framework estruturado para inovação contínua;
- A ênfase na liderança do board como diferencial competitivo no ambiente VUCA;
- Casos e exemplos que ilustram a aplicação prática de conceitos em organizações reais;
- A abordagem de "future-proofing" — proteger a organização contra a obsolescência estratégica.
O autor articula com clareza a importância do papel dos conselhos de administração na condução de mudanças estratégicas e na construção de uma cultura orientada por dados e resultados. A integração entre governança, análise de dados e gestão da inovação é explorada com profundidade, proporcionando ao leitor ferramentas concretas para transformar a inovação em uma competência organizacional sistemática e escalável.
Dentre os destaques do livro, vale mencionar:
- A contextualização da ISO 56001 como um framework estruturado para inovação contínua;
- A ênfase na liderança do board como diferencial competitivo no ambiente VUCA;
- Casos e exemplos que ilustram a aplicação prática de conceitos em organizações reais;
- A abordagem de "future-proofing" — proteger a organização contra a obsolescência estratégica.
May 20, 2025
Commanding Innovation by Alan Zettelmann is essential reading for those seeking to understand and develop key competencies for innovation. Its greatest contributions are showing that innovation is not just a matter of innate talent, but of behaviors and habits that can be learned and systematized, and that an innovative culture does not emerge spontaneously but requires leadership, resources, and an environment that encourages experimentation and accepts failure as part of the learning process. Highly recommended for those who want to understand the innovation process and begin the journey.
May 19, 2025
Game changer!
O livro sobre a ISO 56000 é uma leitura essencial para qualquer profissional que busca estruturar a inovação de forma estratégica e sustentável. Com clareza e profundidade, ele traduz os princípios da norma em diretrizes práticas que podem ser aplicadas tanto em startups quanto em grandes corporações. Uma obra indispensável para quem deseja transformar ideias em valor real, com governança, consistência e foco em resultados!!!
O livro sobre a ISO 56000 é uma leitura essencial para qualquer profissional que busca estruturar a inovação de forma estratégica e sustentável. Com clareza e profundidade, ele traduz os princípios da norma em diretrizes práticas que podem ser aplicadas tanto em startups quanto em grandes corporações. Uma obra indispensável para quem deseja transformar ideias em valor real, com governança, consistência e foco em resultados!!!
May 19, 2025
Alan is an outstanding professional with extensive knowledge in innovation management. His expertise spans strategic change leadership, ISO 56001 standards, and data-driven innovation frameworks. He brings a visionary approach to future-proofing organizations and driving competitive advantage through innovative governance and board-level impact.”
May 19, 2025
I found Commanding Innovation by Alan Zettelmann to be a well-structured and highly practical read. The integration of ISO56001 and the book’s strategic approach to innovation make it a valuable tool for those operating in complex leadership contexts. It is more than a handbook—it is a compelling invitation to rethink the board’s role in driving organisational transformation
May 20, 2025
Commanding Innovation by Alan Zettelmann is a practical and insightful guide for leaders who want to drive innovation through strategy and structure. The book clearly explains how ISO 56001 and data-driven methods can help boards lead change and stay competitive. It’s well-written, focused, and useful for anyone working with innovation management or strategic planning.
May 20, 2025
Commanding Innovation is a must-have guide for leaders looking to integrate innovation into business strategy. Zettelmann offers practical tools and frameworks aligned with standards such as ISO 56001, facilitating the creation of a sustainable innovation culture. Ideal for those who want to lead with vision in an ever-changing business environment. I recommend it!
May 19, 2025
Commanding Innovation is a clear and practical guide to turning strategic vision into measurable innovation. In just a few pages, Alan Zettelmann shows how to align leadership, culture, and metrics to create real value — a must-read for any executive aiming to lead the next wave of growth.
May 20, 2025
“Commanding Innovation” by Alan Zettelmann is an indispensable guide for leaders in today's digitally transformative world. The book serves as a roadmap for CEOs and board members and shows how they can achieve breakthrough innovation in an ever-changing business environment.
May 23, 2025
COMMANDING INNOVATION" es una guía esencial para líderes de junta directiva que buscan impulsar el cambio estratégico, adoptar la norma ISO 56001 y dominar la gestión de la innovación basada en datos. Una obra clave para quienes quieren anticiparse al futuro y fortalecer su ventaja competitiva.
May 19, 2025
Amazing book
May 19, 2025
Well written, comprehensive take on the current Innovation scene, and easy to read. I highly recommend.
May 19, 2025
Don´t surprise me that Alan surprises us with his high vision on Innovation and Leadership. A must-read for those who need an advantage at this time.
May 19, 2025
Innovation always existed but was not clearly measured and explained. This book helps a lot to put "metrics" to innovation.
May 19, 2025
Very important explanation for companies with family succession and guarantee and perpetuation of business, I highly recommend it
May 19, 2025
Una hoja de ruta brillante para dominar la innovación en cualquier nivel
May 20, 2025
One of the best books about innovation I ever read. Very thoughtfull.
May 20, 2025
Muchas gracias por escribir este libro, nos ha servido mucho y ayudado a crecer, así que desde La Fábrica de Inventos te damos de nuevo las gracias
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May 25, 2025Excelente libro. Ideas claras para los desafíos que propone la innovación
Displaying 1 - 19 of 19 reviews