How do you balance follow up calls to be effective?

1 Set a clear goal

Before you make a follow up call, you should have a clear goal in mind. What are you trying to achieve with this call? Is it to qualify the prospect, schedule a meeting, overcome an objection, or close the sale? Having a specific goal will help you prepare your script, tailor your message, and measure your success. It will also help you avoid wasting time on irrelevant or repetitive conversations.

2 Follow a schedule

One of the most common questions about follow up calls is how often and when to make them. There is no one-size-fits-all answer, as it depends on your industry, product, and prospect. However, some general guidelines are to follow up within 24 hours of the first contact, then every 2-3 days until you get a response, and then adjust based on the prospect's interest and availability. You should also consider the best time of day and week to call, based on your research and experience.

3 Use multiple channels

Follow up calls are not the only way to stay in touch with your prospects. You can also use email, text, social media, or other channels to communicate with them. Using multiple channels can help you reach your prospects in different ways, reinforce your message, and increase your response rate. However, you should also be careful not to spam or annoy your prospects with too many messages. You should always ask for their preferred method of contact and respect their preferences.