What are the best practices for identifying a target audience's key values and beliefs?

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If you want to inspire and mobilize people for a common cause, you need to understand what motivates them, what matters to them, and what challenges they face. Identifying your target audience's key values and beliefs is a crucial step in community organizing, as it helps you craft effective messages, strategies, and actions that resonate with them. In this article, you will learn some of the best practices for finding out what your target audience cares about and how they see the world.

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