Crisis strikes and information must flow. How do you balance transparency with confidentiality?
When a crisis hits, it's vital to share information while protecting sensitive details. Here's how to strike that balance:
How do you handle transparency during a crisis?
Crisis strikes and information must flow. How do you balance transparency with confidentiality?
When a crisis hits, it's vital to share information while protecting sensitive details. Here's how to strike that balance:
How do you handle transparency during a crisis?
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Don't wait too long. Once the impact or scope of the emergency is realized, information must flow. In the digital age, the information is already flowing before we even know about the emergency. Begin putting initial knowledge out, followed by a point of contact; follow up regularly and routinely with pertinent updates. This can be done without compromising sensitive information. Set a time for a follow up, briefing, or presser with QA. This cannot be easily done playing catch-up, however. A constant open dialogue with stakeholders providing factual and timely information PRIOR to any emergency is paramount. Be engaging, be compassionate, be truthful.
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