How can you create mobile-friendly content that builds trust?

2 Optimize your images

Images can enhance your content's appeal and comprehension, but they can also slow down your page loading time and consume your audience's data. To optimize your images for mobile devices, you need to compress them, resize them, and format them appropriately. You can use tools such as TinyPNG, ImageOptim, or WebP to reduce the file size of your images without compromising their quality. You can also use responsive images, which are images that change according to the screen resolution, using the <picture> or <srcset> elements.

3 Simplify your text

Text is the core of your content, but it can also be challenging to read on a small screen. To simplify your text for mobile devices, you need to use clear and concise language, short and scannable sentences, and bullet points and subheadings to break up your text. You also need to use fonts that are legible and contrast well with the background, and avoid using too many colors or styles. You can use tools such as Hemingway, Grammarly, or Readable to check and improve your text's readability.

4 Provide value and relevance

Value and relevance are the key factors that determine whether your audience will trust your content and take action. To provide value and relevance for mobile devices, you need to understand your audience's needs, preferences, and context, and tailor your content accordingly. You can use tools such as Google Analytics, Google Trends, or BuzzSumo to research your audience's behavior, interests, and questions. You can also use personalization, segmentation, and localization to deliver content that matches your audience's profile and location.

5 Establish credibility and authority

Credibility and authority are the aspects that make your content trustworthy and reliable. To establish credibility and authority for mobile devices, you need to use sources, evidence, and testimonials to support your claims, and cite them properly. You also need to use a consistent and professional tone, style, and voice, and avoid spelling, grammar, or factual errors. You can use tools such as Copyscape, Grammarly, or FactCheck to check and verify your content's originality, accuracy, and quality.

6 Encourage engagement and feedback

Engagement and feedback are the ways that you can connect with your audience and build a relationship based on trust. To encourage engagement and feedback for mobile devices, you need to use clear and compelling calls to action, such as subscribing, sharing, or buying, and make them easy to find and click. You also need to use interactive elements, such as polls, quizzes, or videos, and social media platforms, such as Facebook, Twitter, or Instagram, to invite your audience to participate and communicate with you and each other.