How can you build a loyal game community with game monetization and marketing?

2 Choose your monetization model

The next step is to choose a monetization model that suits your game genre, audience, and goals. There are different ways to make money from your game, such as premium, freemium, subscription, ad-supported, in-app purchases, or a combination of them. You should consider the pros and cons of each model, and how they affect your game design, user experience, and retention. You should also test and optimize your monetization strategy to maximize your revenue and user satisfaction.

3 Create a marketing plan

The third step is to create a marketing plan that covers your game's pre-launch, launch, and post-launch phases. You should define your unique selling proposition, your target market, your competitors, your budget, and your channels. You should also create a marketing mix that includes the four Ps: product, price, place, and promotion. You should use various tactics and tools to market your game, such as social media, email, content, influencers, trailers, reviews, events, and ads.

6 Keep your game fresh and relevant

The final step is to keep your game fresh and relevant by adding new features, content, updates, and events. You should listen to your player's feedback and suggestions, and implement changes that improve your game's quality, performance, and balance. You should also keep an eye on the market trends and the competition, and adapt your game accordingly. By keeping your game fresh and relevant, you can increase your player's retention, satisfaction, and word-of-mouth.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?