How can you create a sustainable competitive advantage with concept development?

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Concept development is the process of generating, testing, and refining ideas for new products, services, or business models. It is a crucial skill for entrepreneurs who want to create a sustainable competitive advantage in a competitive market. But how can you develop concepts that are not only innovative, but also viable, feasible, and desirable? In this article, you will learn how to use concept development networks to enhance your creativity, validate your assumptions, and build your customer base.

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