Accenture Song

Digital isn’t going anywhere—but people are seeking something more. They’re rediscovering the depth of real-world connection. Accenture’s Life Trends 2025 explores how brands can show up in more grounded, human ways—and what it takes to lead the shift. Read the full report: https://accntu.re/4mBvBFz [Video Description: The video opens with a dog running splashing through a lake with copy at the top of the screen. The images appear like old film running vertically up the screen with a black border. Top copy: “The world is rebalancing. We asked people:” Copy bubble appears on screen: “What was your best moment this week?” Video transitions to a man running alongside his son on a bicycle. Copy: “I helped my son stay up on two wheels.” Video transitions to 2 pairs of kids boots splashing in puddles. Copy: “It rained during the block party, so it turned into a puddle-jumping party.” Video transitions to a close up shot of someone's arm reaching in to tend to small growing plants in a garden. Copy: “I volunteered at the community garden. Left with dirt under my nails — and a few carrots.” Video transitions to two women sitting across from each other talking and smiling and holding coffee. Copy: “I ran into an old friend at the farmers market. We stayed for coffee.” Video transitions to a boy putting together a puzzle with his father. Copy: “We pulled out the puzzles and stayed up past bedtime.” Video transitions to a little girl with long hair dancing with an adult woman twirling the girl. Copy: “The kids taught me a few new dance moves.” Video transitions to white copy on black background. Copy: “People are reconnecting — in real life. How about you? Let us know the best moment of YOUR week in the comments.”]

Big congratulations to our VFX team and Emanuel Fuchs!   Their bold, boundary-pushing work has been recognized with an Emmy Award for Outstanding Special Visual Effects in a Single Episode for The Penguin (“Bliss”).   From bringing Gotham’s gritty underworld to life, to help shaping a striking new take on one of DC’s most complex anti-heroes, this recognition celebrates not only creativity, but collaboration.   We’re proud of our talented people and the integrated, end-to-end approach that made this possible, from script to concept art, to screen. Curious how we do it? Discover more here: https://lnkd.in/eniS2cqP

For 136 years 🎼, the Royal Concertgebouw Orchestra has set the stage for musical excellence. Now, with Accenture Song, they’ve taken that stage into Roblox 🎮, where Final Score: The Music Game has already drawn 200,000+ visits and earned a 90% player rating. It’s proof that heritage thrives when it dares to play by new rules ✨. Read the full story and share: how could your industry reimagine its legacy for the next generation? https://lnkd.in/ep_4fFqq [Video Description: The video introduces a vibrant fantasy world where music has been silenced and great musicians have been captured by dark forces. Stylized animated landscapes show villages, rivers, and forests, setting the stage for a looming threat: armies of henchmen and a towering scarecrow-like titan. The game, titled Final Score: The Music Game, is presented as an epic adventure where players take on the role of the maestro. Gameplay scenes show characters exploring colorful environments, collecting glowing notes, unlocking instruments, and battling enemies to restore rhythm. Musical icons and combat sequences highlight progression through challenges, while visuals of a live orchestra emphasize that the game is powered by real classical music. The action shifts between orchestral performance and in-game battles, culminating in players defeating bosses, freeing musicians, and reuniting the ensemble. The video closes with celebratory scenes of restored harmony and the game’s logo, underscoring the blend of adventure, music, and collaboration at the heart of the experience. ]

AI isn’t waiting. 🚀👀 In this quick interview, our CTO Dan Garrison shares why there are no “dumb” questions, and how fusing creativity, strategy, and tech with agent-human teams unlocks real value fast. https://accntu.re/41rSYJX

What does 100 years of helping Australians look like? With NRMA Insurance, it looks like a lighthouse, a metaphor for how even small acts of help can scale into something powerful and far-reaching. Together with Goodoil and Initiative, we’ve brought “The Lighthouse” to life: a new brand film that builds on NRMA Insurance’s positioning as A Help Company. The film marks the brand's centenary and its ambition to help protect and prepare customers and communities for what’s ahead. More than a campaign, the film will be followed by new initiatives in the brand's centenary year to support that ambition. Discover the full story here: https://lnkd.in/e6AvWFBM [Video Descripion: The video shows a series of scenes connected by the beam of a lighthouse. It begins outside a small grocery store, where a woman in a red coat walks by and pauses, her face lit by the shop’s glow. The scene cuts to a lighthouse at night, its giant lamp rotating as a man operates the controls inside. The light sweeps across different locations: a woman looking up at an open window, sheep in a paddock as dingoes approach, an apartment block with curtains moving, and people on the street. A drummer performs under a streetlight, and a choir rehearses in a hall that brightens as sunlight streams in. A child practices piano at home beside an adult, the room glowing warmly. The film ends with wide shots of the lighthouse beaming across the dark landscape, followed by the NRMA Insurance logo.]  

🎉 We’re thrilled to share that both ‘The Penguin’ and ‘Dune: Prophecy’ have been nominated for Emmy Awards for outstanding visual effects this year! These nominations are a testament to the incredible talent, creativity and innovation of our VFX team — and to the strong collaborations with our clients. From the gritty streets of Gotham to the landscapes of Zima, we’re proud to help bring bold, cinematic visions to life. Congratulations to everyone involved — and to all of this year’s nominees! Explore more of our VFX work and see how we brought these immersive, atmospheric worlds to life: https://accntu.re/45eUlhj [Image Descripion: Promotional graphic announcing Emmy Award nominations for HBO productions, presented by HBO and Accenture Song. The top half highlights The Penguin, nominated for “Outstanding Special Visual Effects in a Single Episode.” The image shows a dark, rain-soaked alley with a man in a trench coat and hat walking under dramatic lighting. The bottom half features Dune: Prophecy, nominated for “Outstanding Special Visual Effects in a Season or a Movie.” The image displays an aerial view of a futuristic, geometric dock structure over deep blue water, populated by small groups of people. Each nomination lists the names of the visual effects team members beneath the respective image.]

Customers are done waiting. They’re bypassing the experts, skipping the research, and choosing whatever gets them to the answer now. This shift in behavior—driven by speed and access—is redefining what brands must deliver and how. Explore the rise of the Impatience Economy in the #AccentureLifeTrends report. https://accntu.re/3Gj6fNI [Video Description: A woman walks up casually to the screen. The atmosphere is relaxed and natural. Playful animated text slides or fades in, presenting a series of “this or that” questions. The person looks around thoughtfully, makes small gestures, and points to select their answer. When they choose the selected answer grows large on screen to emphasize the choice. The video begins with the text “THINK FAST” followed by “When you need information — where do you turn?” The first question appears: “For a new workout? Fitness influencer or Gym consultation.” The person selects “Fitness influencer.” Next, the question “For investment advice? Online forum or Bank website” appears, and the person selects “Online forum.” The final question asks, “To plan a vacation? Use AI for an itinerary or Read travel guides,” and the person selects “Use AI for an itinerary.” After these choices, text on screen reads: “People are going with the crowd — not companies.” The video closes with the question: “When customers go looking for shortcuts, how will you make sure your brand is the answer to their question?” Throughout the video, the person continues reacting naturally, with each selected answer revealed on a bold purple background in large, punchy text.]

At this year’s Cannes Lions International Festival of Creativity, Thomas Mueller reflected on how far GenAI has come over the past year. He also emphasized what’s often missing from the conversation – the human element. As GenAI evolves, we have a responsibility to care for the consumer and the next generation of digital creatives being shaped by the moment.     #Accenture #AccentureSong #CannesLions2025    [Video Description: A man in glasses and a dark shirt speaks to the camera in an outdoor setting. A lower-third graphic identifies him as Thomas Mueller, Global Head of Design/Chief Design Officer, EMEA, Accenture Song, next to a logo with wavy purple lines.]

At Cannes Lions International Festival of Creativity, Tristan Morel L'Horset reflected on one of the festival’s biggest themes this year – How companies and leaders are harnessing generative AI to drive real impact. This year, the shift is clear: AI-powered creativity is no longer the end goal – it's the starting point. Now, it’s about building on that foundation to enable more meaningful customer experiences, design smarter architectures for growth, and turn bold ideas into outcomes that matter.     #Accenture #AccentureSong #CannesLions2025 [Video Description: A man in a white shirt speaks to the camera in an outdoor setting. A lower-third graphic identifies him as Tristan Morel L’Horset, Chief Growth Officer, Accenture Song, next to a logo with wavy purple lines.] 

Another unforgettable year at the Cannes Lions International Festival of Creativity! We’re proud to celebrate the incredible talent across our Droga5 teams whose work was recognized on the global stage at #CannesLions2025. Here’s a look at what we brought home: 🏆 Grand Prix – Media (Dove: The Dove Code) 🥈 Silver – Media (Dove: The Dove Code), Sustainable Development Goals (Dove: The Dove Code), Media (CIF: Dirty Mouth Sponsorship), Media (Dublin Samaritans: The 26th Minute), Film (Australian Lamb: The Comments Section), Creative Strategy (SEDA: The Princess & The Crown) 🥉 Bronze – 2 awards for Film Craft (Xbox: Wake Up), PR (CIF: Dirty Mouth Sponsorship), Creative Strategy (Dublin Samaritans: The 26th Minute), Entertainment Lions for Sport (Molson Coors: Coors Light, Coors Light) From storytelling and innovation to inclusion and craft, our teams continue to push the boundaries of what creativity can achieve for brands, culture and business. Congratulations to all of our teams and clients who made this year one to remember. #CannesLions #CannesLions2025 #AccentureSong #Droga5 #Creativity #Accenture [Image Description: A selection of slide images showcasing the Cannes Lions 2025 Winners, branded with Accenture Song. Each slide highlights winning campaigns, their awards, and key visuals. The deck uses a consistent design of black and purple text on a light background, with flowing purple line patterns as decorative elements. Slide 1 (Title Slide): “Cannes Lions 2025 Winners”, Accenture Song branding. Slide 2: Dove: The Dove Code, winner of Grand Prix in Media and two Silver awards, with a visual of diverse women and campaign highlights. Slide 3: CIF: Dirty Mouth Sponsorship, winner of Silver in Media and Bronze in PR, with an image of a man wearing headphones against a campaign graphic. Slide 4: XBOX: Wake Up, winner of two Bronze in Film Craft, featuring an image of an anthropomorphic rat in a suit on public transport. Slide 5: Dublin Samaritans: The 26th Minute, winner of Silver in Media and Bronze in Creative Strategy, with a dark graphic showing a digital clock and campaign title. Slide 6: Australian Lamb: The Comments Section, winner of Silver in Film, showing a stadium crowd beneath a sign reading “The Comments Section.” Slide 7: SEDA: The Princess & The Crown, winner of Silver in Creative Strategy, illustrated with two animated Black princess characters adjusting their hair. Slide 8: Molson Coors: Coors Light, Coors Light, winner of Bronze in Entertainment Lions for Sport, featuring a hand holding a can of Coors Light with neon signage in the background.]