Adapty.io

The State of In-App Subscriptions 2025 is live 🔥 The State of in-app subscriptions 2025 is our most comprehensive report yet featuring LTV benchmarks, pricing trends, and paywall insights from $1.9B in revenue across 11,000+ apps. Inside, you’ll learn how to: – Price smarter across regions with the new Adapty Pricing Index – Choose the right plan type to increase retention and LTV – Pick the trial length that actually converts – Run better paywall experiments, backed by real results We’re incredibly thankful to the experts who contributed their insights shaping the report into a must-read for anyone working on app growth. Ariel Michaeli, Ekaterina Gamsriegler, Hannah Parvaz, Marcus Burke, Phil Carter, Steve P. Young, Sylvain Gauchet, Andrey Shakhtin 👉 Download the full report — https://lnkd.in/dn9tKWRP

Fewer onboarding screens = higher conversions? Not always. Onboarding is not about rushing users to the paywall. The goal is to help them understand how your app can improve their lives. In the latest blog post for Adapty, Léa Samrani: 🔸 Breaks down the Jobs-to-Be-Done approach to onboarding 🔸 Explains how to talk to users to uncover real pain points 🔸 And shows how the right friction can improve revenue Learn more here — https://lnkd.in/dRTUNnxG

Last Friday, I was on CNBC-e Teknokolik program, hosted by Naz Özdeğirmenci, to discuss the latest trends in mobile apps. We talked about the latest user trends in mobile apps, the growing success of Turkish studios in the global ecosystem, and how Adapty.io supports the local market. Thanks to CNBCE for the invitation. You can watch the full episode here: https://lnkd.in/dvA8Gxin

These paywalls make hundreds of thousands and even millions of dollars monthly. What drives their conversions? Reducing doubt and clearly communicating value. For issue #23 of the Paywall Newsletter, we put education apps under the microscope. Together with Ekaterina Gamsriegler, we analyzed how top apps from the niche turn free users into paying subscribers. You’ll learn: — What works on their paywalls right now — What’s worth testing next — Tactics you can borrow for your own app 📩 Subscribe to get the latest issue straight to your inbox: https://lnkd.in/dskAiT_P

Now my Adapty.io dashboard isn’t empty anymore 🎉. I can spend some extra time updating the Mangii app. The interesting part is that the purchase happened on the onboarding screen (before even trying the app). I still don’t understand how, but the data says otherwise. That’s why I’ll always put a paywall on onboarding.

Get your ASO roasted live and learn what’s holding you back with REPLUG - App Marketing Experts Join us for a live session where we’ll review 3 real apps, break down their App Store presence, and share actionable tips to boost visibility and performance. Together with Luca Mastrorocco and Murat Menzilci, we’ll discuss: 🔹 Why your app isn’t ranking better 🔹 What to test first 🔹 How ASO fits into UA and product strategy 🔹 Which markets are worth localizing for and how to do it right Want your app reviewed live? Tick the box during registration we’ll select the most relevant and unique cases. 👉 Register now to secure your spot: https://lnkd.in/dqDAbXyV

Issue #22 of the Paywall Newsletter just dropped! This time, we’re joined by Alex Vech Screensdesign, who dives deep into the booming world of calorie counter apps and uncovers the smart ways they turn free users into paid subscribers. You’ll find out: 🔹 Why this app niche is suddenly on fire 🔹 How top players are converting interest into real revenue 🔹 And what others can learn from their playbooks Subscribe to receive the latest issue – zero calories, no sugar: https://lnkd.in/dskAiT_P

Live ASO teardown: what’s holding your app back in the store? Join us for a hands-on session where we’ll analyze real app store pages and show how to improve visibility and drive more installs with expert input from the REPLUG - App Marketing Experts. 🔍Get your app’s ASO reviewed live Submit your app when registering. We’ll select three apps based on relevance and ASO potential for a live teardown during the webinar. Register here 👉 https://lnkd.in/g2YvAQCR Together with Luca Mastrorocco and Murat Menzilci we’ll cover: 🔹 Why your app isn’t ranking and what to do about it 🔹 What to test first on your store page 🔹 How ASO connects to your product and UA strategy 🔹 Which markets to focus on and how to localize the smart way

What makes subscribing to Health & Fitness apps so irresistible? They seem to have cracked the code. But it’s not magic. The answer lies in smart psychology, well-timed offers, and meeting people exactly where they are. In our latest blog post, Natalia Burakova breaks down what makes Health & Fitness funnels so effective – and what other categories can learn from them. Some of the standout tactics: 🔹 Building trust from the first screen 🔹 Celebrating small wins early 🔹 Using multi-offer ladders (so users don’t drop off) 🔹 Nurturing commitment and reinforcing habits 👉 Read the full article here: https://lnkd.in/ds_fTtMi