Adara - A RateGain Company

We are excited to be participating in this year's Digital Travel Summit APAC. As hospitality and travel businesses gear up to make the most of this event, conversations about harnessing travel-intent data could be key to driving profitable and sustainable growth. Join Joel Fisher, VP Sales, Adara in Singapore, as we look forward to insightful discussions on the future of data and digital media in travel. Let’s connect over a coffee chat—see you there! #Adara #TravelData #TravelMarketing #DigitalTravelSummit #TravelIndustry #TravelTech #TravelAPAC

The hotel brand sought to re-engage loyalty members who hadn’t rebooked in 18 months. By leveraging Adara’s data consortium for advanced audience modeling on top of their loyalty data, the chain successfully re-engaged members before they could book elsewhere. Download the case study to learn more! https://lnkd.in/gfzmzzzj #Hospitality #Hotels #Loyalty #LoyaltyPrograms #FirstPartyData

Destinations and travel businesses collect vast amounts of data across their owned channels. While first-party data offers far-reaching benefits, travel marketers face challenges in harnessing it effectively. Are you making the most of your first-party data? Learn more about unlocking its full potential with this comprehensive guide for travel marketers, where you’ll: ✅ Deepen your understanding of first-party data ✅ Discover its key advantages ✅ Explore real-world applications in the travel industry ✅ Get started with actionable steps Download your free copy now: https://lnkd.in/gA2A4_r8 #FirstPartyData #Travel #DMO #Destinations #Hospitality #Airlines #CarRentals #Guide

A global travel luxury retailer with a presence in major airports and urban hubs sought to boost brand awareness and engage high-value travelers worldwide. Discover how they utilized Adara’s real-time travel intent data to ensure their message reached in-market travelers. Read the full story here: https://rb.gy/xjt0ka #Adara #TravelData #TravelMarketing #LuxuryMarketing #TravelRetail #Luxury

A leading global bank partnered with Adara to promote its premium credit card for affluent travelers. Leveraging Adara’s Traveler Value Score, they targeted high-value audience segments to drive awareness and boost product adoption through precise audience targeting. Download the Case Study here: https://lnkd.in/gKNatMH7 #Adara #TravelerValueScore #AudienceTargeting #TravelMarketing #TravelData

A leading luxury car brand in APAC wanted to elevate product awareness and enhance brand recall to launch a new premium model.  Using real-time intent signals, Adara reached ultra-high net-worth individuals through a phased campaign across key cities. Adara’s data-driven approach turned engagement into measurable success. Discover how Adara can elevate brand awareness for your business through this case study. Get the full case study here: https://lnkd.in/gyiJb9tK   #LuxuryMarketing #Adara #TravelData #AdTargeting #Audiences

As a destination marketer, are you able to measure the actual impact of your marketing campaigns? It’s not just about clicks and impressions, it’s about understanding where visitors exposed to your digital ads spend once they arrive. In our latest blog, Adara reveals how destinations can connect marketing exposure to in-market spending. From hotels to restaurants and attractions, learn how you can know the full economic impact your efforts drive across different merchant categories. Read the blog here: https://lnkd.in/gFaAzRei #Adara #DestinationMarketing #TravelMarketing #TravelData

Adara & VDX.tv win the 2025 eTSY Award for Best Use of Video We’re pleased to share that Adara, in partnership with Wyoming Office of Tourism, VDX.TV, and bvk, has been recognized at the 2025 eTourism eTSY Awards for Wyoming’s data-driven Connected TV (CTV) campaign promoting travel to the destination. This campaign wasn’t just about views, it was about measurable results. Using Adara’s real-time traveler data and cookie-less attribution, we were able to accurately measure campaign’s full-funnel impact, from initial exposure to search, booking, and actual visitation. Campaign Highlights: - $115Mn+ in estimated economic impact - 17,500+ hotel & airline bookings - $4.7M in hotel revenue with a 19:1 ROAS - 28,000 hotel visitors - 9x increase in travel searches and bookings Thanks to geo-targeting, household-level retargeting, and personalized messaging across devices, the campaign reached and engaged travel-ready audiences across the country. A huge thanks to our partners and teams at Wyoming Office of Tourism, VDX.TV, and BVK for making this award-winning campaign possible. Learn more about the campaign and the results:  https://lnkd.in/ggsq3wNU #Adara #RateGain #eTSYAwards #CTV #TravelMarketing #TourismData #Wyoming #DigitalSuccess #DestinationMarketing

We’re happy to welcome Cole Strain as our new Senior Vice President – Product Management at Adara - A RateGain Company A seasoned product and data leader with over 15 years of experience, Cole brings a deep legacy of building high-integrity, high-impact solutions across some of the most innovative names in the industry, including Pinterest, Kantar, Samba TV, Datalogix, and Oracle. A self-described “measurement nerd,” he’s known for building trusted tools that power better decisions and for shaping industry standards through his roles at the Advertising Research Foundation and Media Rating Council. At Adara, Cole will drive: • Expansion in media activation • Innovation in audience intelligence • Our position as the most trusted measurement partner in travel In a full-circle moment, Cole returns to his travel roots where he began at Wyndham to now serve leading global brands and destinations with next-gen solutions at the intersection of data, intent, and impact.   #Adara #ProductManagement #TravelTech #TravelData 

Happy 4th of July from all of us at Adara!   As the stars and stripes wave high, we join in celebrating the spirit of freedom, innovation, and unity that defines this day. Wishing our partners, clients, and friends across the United States a joyful and safe Independence Day. May your day be filled with pride, celebration, and unforgettable moments!   Here’s to liberty, progress, and shared success — Happy 4th of July!  #FourthOfJuly #IndependenceDay #July4th #CelebrateFreedom #RateGain #UnitedWeGrow #StarsAndStripes