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August ARM Anniversaries 🎉 We're taking a moment to celebrate the amazing team members marking their anniversaries this month. Your passion, talent, and teamwork continue to move us forward. Here’s to everything you’ve accomplished and everything still to come! 🌟 Brit Garcia, Traffic Manager – 9 years 🌟 Andreas Matthes, CPA, Senior Director of Financial Planning & Analysis – 5 years 🌟 Samantha Wiggs, Senior Account Strategist – 4 years 🌟 Lauren Crabtree, Media Planner – 1 year 🌟 Kate DuBois-Huskie-Huskie, Media Planner – 1 year Drop a note in the comments to help us recognize these awesome teammates! 👏

Taylor Swift just broke a Guinness World Record for her appearance on the New Heights podcast – and it’s a massive moment for the podcasting world. With 1.3M+ concurrent live viewers and 20M+ total views, this episode proves the explosive power of video podcasts and cross-platform content. Spotify listenership jumped 3,000%, with female listeners up 618%. This isn’t just about a single celebrity. It’s about how authentic conversations and video format can scale reach, engagement, and brand impact. It’s safe to say that podcasts are no longer niche. They’re global, visual, and louder than ever. Curious how your brand can harness this momentum? Whether it’s strategic guest placements, immersive video integration, or targeted podcast advertising – let's talk. 🔗https://lnkd.in/dKpHVkEh

We’re back from Podcast Movement 2025 and wow, the future of audio is loud! Our team was on the ground soaking up the insights, swapping ideas, and meeting fellow creators, brands, and industry innovators. We’re recharged, reflecting, and still buzzing about these takeaways from the biggest podcasting event of the year: 💰 Monetization is still the elephant in the room. An estimated 75% of podcasts still aren’t monetized. The message was clear: sustainable revenue follows consistent content and creative strategy. Whether it’s host-read ads, branded integrations, or premium bundles, the path to profitability is wide open for those willing to build intentionally. 📺 All eyes on video. From Shorts to live reads to fully video-native shows, the format conversation isn’t going away. Audio-first remains the core, but creators and brands alike are leaning into visual storytelling as a powerful way to extend reach, build connection, and unlock new audiences. 📢 Branded storytelling is leveling up. We saw inspiring work from brands evolving beyond ad spots and into the role of true content creators. Think serialized narratives, behind-the-scenes access, and long-tail campaign thinking. It’s not just about being in the story – it’s about being the storyteller. 🧠 Audience > algorithm One powerful theme: speak to your people. Instead of chasing virality, creators are focusing on deepening loyalty and trust with the audience they already have. Metrics matter, but meaning converts. Huge thanks to everyone who made Podcast Movement 2025 an unforgettable experience. We’re leaving Dallas inspired, energized, and full of ideas for how to connect brands with audiences through powerful storytelling. Let’s keep the conversation going – drop your biggest takeaway from Podcast Movement below!

According to Nielsen’s PodcastingToday report (Q2 2025), daily podcast listening in the U.S. is now second only to radio. That’s big news for brands investing in audio. What’s driving performance? Podcast ads continue to deliver strong ROI: ✅ +10 point lift in brand awareness on average ✅ 66% said the advertised brand felt like a good fit ✅ 62% of listeners described hosts as likeable, 42% as credible And while podcasting is surging, radio remains the #1 audio touchpoint for Americans, making it a critical channel in any full-funnel audio strategy. At ARM, we help brands win across both – from dynamic podcast placements to high-impact radio campaigns. Read the full report: https://lnkd.in/ggxpjNWi

ARM is live from Podcast Movement 2025! We’re here, in the heart of the action, meeting the creators, marketers, and visionaries driving what’s next in audio. From insightful panels to spontaneous brainstorms, it's already been an energizing few days. We can’t wait to continue the conversation and bring these insights home with us. Swipe through for a behind-the-scenes look!

Still buying audio ads the old-school way? It’s 2025 – and programmatic radio is rewriting the rules for smart, data-driven marketers. If you want to reach the right listener at the right time (without guessing or overpaying), this guide is for you. We break down: ✅ What programmatic radio actually is ✅ How to target, optimize, and measure with confidence ✅ The trends that are making audio the most agile ad channel this year Read the full guide to programmatic radio: https://lnkd.in/eP4CsSHH

According to the latest from EMARKETER, U.S. podcast ad spend tripled from H2 2024 to H1 2025, rising from from $2 million to $6 million, outpacing overall digital spend. What caught our attention: ✅ Over half of US adults listen to podcasts at least once a month. ✅ 27% of US adults 55 and up watched or listened to a podcast in the past week, an eight-point rise from 19% in 2024. ✅ Almost 80% of US agency and brand-side advertisers are now actively advertising in podcasting. At ARM, we’ve seen these trends firsthand. Here’s why we believe podcasting should be central to any forward-thinking audio strategy: 🎙️ Authentic Connections Drive Results: The intimate format of podcasts enables hosts to deliver ads in a way that feels conversational, not pushy – creating trust and boosting conversion. 🎯 Dynamic Targeting Meets Cost-Efficiency: Platforms now offer advanced ad insertion and targeting options that ensure relevance and trackability without inflating costs. 🚀 Underserved Opportunity in a Fragmented Market: As other channels battle attention overload, podcasts remain a focused, lean medium that delivers strong ROI. Let’s talk about how podcast ads can work for your brand. Contact our experts today: https://lnkd.in/gQb6jKDG https://lnkd.in/eqgt4-Ky

Katie Eiler (Cunningham), Media Director at ARM, will be a featured panelist on “Beyond the Ad Read: Building Brand-Creator Partnerships That Perform” at Podcast Movement next week! Katie will take the stage with Brian Conlan (DAX US), Jeanine Wright (Quill & CoHost), Tamara (Zubatiy) Nelson, PhD (Barometer), and Marsha Fischer (AudioStack.ai) as they explore how brands and podcasters can move beyond the transactional and build collaborations that are creative, measurable, and mutually beneficial. Headed to Podcast Movement? This is one discussion you won’t want to miss!

Open enrollment is around the corner, and competition is fierce. If your messaging isn’t cutting through, it’s time to think beyond display ads and TV spots. Audio advertising offers unmatched trust, targeting, and timing – delivering your message right when (and where) it matters most. From insurance plans to health systems to wellness brands, audio is helping health care marketers connect, convert, and build real relationships. 👉 We break it all down in our latest blog: https://lnkd.in/eVKs2Scq

We’re excited to share that Haley Schramm, Account Director at ARM, will be speaking on an esteemed panel at this year’s Podcast Movement in Dallas: “Does Size Matter? How Brands Can Tap into the Power of Micro and Mid-tier Creators in Podcasting.” In a media landscape where authenticity trumps celebrity, savvy advertisers are discovering the outsized impact of niche podcasts. During this conversation, Haley will be joined by our partners at Audacy, Inc., Daniel Wolman and Madison Benveniste as they explore how micro- and mid-tier podcast creators are cultivating deeply loyal audiences and offer actionable strategies to tap into the powerful connection between host, listener, and brand. Headed to Podcast Movement? Don’t miss this panel! And keep an eye out for more information on additional ARM speakers – coming soon!