Artisan Talent

Want to AI-proof your copywriting career? Here's a place to start. Naming is one of the few copy jobs that still requires a human touch because a great name isn’t just a word. It’s strategy, timing, tone, and taste. The best Namers are: - Word-obsessed - Culturally fluent and funny - Always plugged in to what’s current (and what’s tired) If you’ve got a sharp eye for trends, a sharper ear for language, and a brain that won’t stop ideating, this niche might be your next move. Here’s what it takes to become a Namer and why clients are still hiring real people for the job. https://hubs.ly/Q03Brxmq0

“What’s your rate?” shouldn’t cause an existential crisis. Whether you’re rethinking your pricing, renegotiating with a client, or just tired of winging it, this guide’s got you covered — and not just during tax season. ✔️ How to calculate your rate ✔️ When to use retainers vs. hourly ✔️ How not to undercharge (or overpromise) Your time is valuable. Your pricing should reflect that. https://hubs.ly/Q03BpJS_0

Job scams have leveled up — and not in a good way. From fake job postings on trusted sites to scammers texting you directly, it’s getting harder to tell what’s real and what’s not. If you’re actively job hunting (or even passively browsing), take a moment to brush up on the latest red flags. Even a quick Glassdoor search can go a long way in checking a company’s reputation before you apply. #jobsearch #jobsearchtips #jobscams #jobhunt

𝐄𝐯𝐞𝐫 𝐬𝐩𝐞𝐧𝐝 𝐰𝐚𝐲 𝐭𝐨𝐨 𝐦𝐮𝐜𝐡 𝐭𝐢𝐦𝐞 𝐜𝐮𝐬𝐭𝐨𝐦𝐢𝐳𝐢𝐧𝐠 𝐚 𝐣𝐨𝐛 𝐚𝐩𝐩𝐥𝐢𝐜𝐚𝐭𝐢𝐨𝐧... 𝐨𝐧𝐥𝐲 𝐭𝐨 𝐧𝐞𝐯𝐞𝐫 𝐡𝐞𝐚𝐫 𝐛𝐚𝐜𝐤? You are not alone. And worse yet, the job might not have even been real. 😳 These so called "ghost jobs" are postings that look legit, but that aren't actually being filled. Sometimes the role’s already been offered internally. Sometimes it’s on hold. Sometimes it was never real to begin with. I was recently interviewed for a piece on ghost jobs by Helen Harris for Artisan Talent, breaking down why they happen and what smart job seekers should do instead (read full article here: https://lnkd.in/eWmFZAGd). Here’s the short version: ✅ Don’t assume it’s you. This is way more common than you think. ✅ Focus your energy where you can get traction: warm intros, networking, targeted outreach. ✅ Trust your gut. If something feels off or the posting’s been up for months, it probably is. But the bigger shift (and what I teach in my job search programs) is to stop relying on cold applications as a primary job search strategy. Instead, we build momentum through clarity, personal branding, and strategic connection. ✨ You'll be proactive in your search, yes... but you'll also learn how to become a magnet for aligned roles (which means no more chasing ghost jobs and getting discouraged). Good news: I have a program designed to help with exactly that, and I'm running a bootcamp-style version just in time for September Surge. The 𝘑𝘰𝘣 𝘑𝘰𝘺 𝘑𝘰𝘣 𝘚𝘦𝘢𝘳𝘤𝘩 𝘐𝘯𝘵𝘦𝘯𝘴𝘪𝘷𝘦 kicks off August 14th, and enrollment (+ early bird pricing!) is open now. This includes 8 weeks of small group coaching, accountability, and smart strategy to help you lock in your next role faster. Comment HIRED or message me for details.

We've often talked about the benefits of different career strategies for creatives: niche freelancers, T-shaped creatives, and specialized generalists. But the truth is that most creatives are more versatile and flexible. And right now might just be your time. Here's how to show off those skills.

524 applications. 1 candidate hired. Job searching can be frustrating, especially when it feels like your effort disappears into a black hole. But behind the scenes, recruiters and hiring managers are working hard to find the right fit. In our latest breakdown, we’re giving you a look at what really happens after you hit “submit.” And remember: not getting the job doesn’t mean you weren’t qualified. #hiring #jobsearch #jobapplication #creativeroles

I've seen so many creatives in my career who didn’t fit neatly into one box. They could’ve nailed five different job titles. But for a long time, that range made hiring managers hesitate. That’s changing. Fast. More companies are realizing the value of creative generalists. people who can jump in, flex across disciplines, and bring big-picture thinking and execution. If that sounds like you, this 10-step guide is worth a read. It breaks down how to pitch your skills, package your experience, and actually get hired, no matter how nonlinear your resume looks. #JobSearchTips #CreativeGeneralist #Hiring #MarketingJobs #CreativeDirection #Multihyphenate https://hubs.ly/Q03BkF3L0

Applying for jobs with five different job titles? We see you. Today’s creative talent is multi-talented. But sometimes that range leads to ghosted applications, resume impostor syndrome, and the feeling that you need to “pick a lane” just to get hired. The truth? You don’t necessarily have to niche down. You just need a strategy. Our latest post breaks down: - Why creative generalists do get hired (especially now) - 10 ways to position your range without sounding scattered - How to connect the dots between strategy, storytelling, and execution #branding #copywriting #creativedirection #jobsearch #multihyphenate https://hubs.ly/Q03BkxbH0

Job hunting right now? You’re not imagining it — it’s tough out there. If you’re feeling discouraged, burnt out, or like you’re shouting into the void with every application… we get it. We’re sharing some real steps you can take when the usual “apply and wait” isn’t cutting it anymore. #jobsearch #careeradvice #jobs #creativejobs #hiring

The first blog we wrote with ChatGPT took 16 hours to develop something we thought worth publishing. https://hubs.ly/Q03zQ28C0