ASM Global

Legends/ASM Global has joined Chelsea Football Club as the official catering service provider at Stamford Bridge and Kingsmeadow. ⚽ This multi-year partnership includes the reimagination of premium hospitality catering for both match day and non-match days, as well as conference and events catering to ensure world-class experiences for Chelsea FC fans and guests. Bonnie Rolfe, Venue Director at Chelsea FC said, “As a club, we are committed to excellence in everything we do. We want to ensure the match-day experience for our fans at Stamford Bridge and Kingsmeadow meets that ambition with a world-class food and beverage offering. We are looking forward to working with Legends/ASM Global to deliver on this and ensure Chelsea’s stadium catering is second to none.” Chris Bray, Legends/ASM Global Europe President said, “We are delighted to partner with Chelsea FC and bring our expertise and passion to the club. In this new and exciting partnership, we are going to bring a fully open and transparent approach to the commercial relationship. The synergies that we can leverage from our newly combined Legends and ASM Global teams means that we are well aligned with the team at Chelsea FC whose vision and expectations for innovation and elevation in this space matches ours. This fresh, industry approach makes this partnership all the more meaningful, and we’re incredibly excited and ready to get to work with one of the most prestigious clubs in European football.” Read More: https://bit.ly/4l2Mc48

Legends/ASM Global is proud to announce an extension of its longstanding partnership with the Grand Rapids-Kent County Convention/Arena Authority to become the venue manager and food and beverage operator for the much-anticipated Acrisure Amphitheater and Amway Stadium. Acrisure Amphitheater, opening May 2026, will bring a state-of-the-art, 12,000+ capacity riverfront venue to life, attracting national tours while showcasing local talent. Amway Stadium, opening spring 2027, will be home to Grand Rapids’ MLS NEXT Pro team and a hub for professional, college, and youth events. “Kent County is home to some of the premier entertainment, tourism and convention facilities in the country, and the addition of Acrisure Amphitheater and Amway Stadium further elevates our position,” said Rick Winn, CAA Chairman. “We are proud to host hundreds of thousands of visitors every year in our community, but none of it would be possible without our partners at Legends/ASM Global." Legends/ASM Global will continue management of Van Andel Arena, DeVos Performance Hall and DeVos Place convention center, increasing its portfolio to include the five preeminent sports, entertainment and convention facilities in the region. Read more about this partnership: https://bit.ly/40JEHI9

Congratulations to the Oklahoma City Thunder on their #NBA Championship! 🏆   From Opening Night to Game 7, we’re proud of the Legends & ASM Global teams who make every moment unforgettable by:   🔸 Ensuring Paycom Center is game-day ready for fans, players and partners through expert venue management   🔸 Operating on-site merchandise and eCommerce for the Oklahoma City Thunder   #NBAFinals | #TheLegendsWay | #ASMGlobal

Please help us welcome Jim Scholefield as the new Chief Technology Officer for Legends & ASM Global!   A tech leader for over 35 years, Jim will spearhead our technology strategy, innovation and execution across all digital platforms while unlocking scalable growth for our global portfolio of partners.    Added Jim Scholefield: “I’m excited to join Legends at such a dynamic time in its growth. There’s a tremendous opportunity to leverage data, automation, and emerging technologies to enhance the fan experience, streamline operations, and deliver smarter solutions for partners.”   Dan Levy, Legends CEO, said: “Jim is a world-class technology leader who has driven innovation and digital transformation at some of the most respected global brands. His expertise across hospitality, retail, and consumer-facing industries will be instrumental as we continue to scale our business and execute at the highest level for our partners. As someone who spent over 25 years at the forefront of technology in Silicon Valley, I know the power technology can deliver to our clients and their fans. And at Legends, we plan to be at the forefront of it.”    Read more: https://lnkd.in/gF6_iNei   #TheLegendsWay | #ASMGlobal