2025: Unlock a New Revenue Channel for Your Brand 🚀 Are cookie-based identification methods leaving 95% of your website traffic anonymous? You could be missing thousands of opportunities daily. Wunderkind's proprietary identity network, built over 14 years, turns anonymous visitors into loyal customers. Our solution can deliver up to 25% of your total digital revenue. Want to learn how? https://ow.ly/ur5y50UXRCf #PerformanceMarketing #CustomerAcquisition #DigitalMarketing
About us
Wunderkind is pioneering a new category of AI agentic marketing decisioning — where identity meets AI to drive scalable performance across channel. As an agentic AI decisioning platform powered by identity resolution, Wunderkind helps brands expand reach and drive revenue by optimizing personalized messaging across channels and at scale. Wunderkind’s Autonomous Marketing Platform (AMP) is powered by a proprietary identity graph that tracks over 9 billion consumer devices and observes more than 2 trillion digital events annually — transforming anonymous traffic into known customers. Importantly, Wunderkind’s identity solution does not rely on third-party cookies and is designed with privacy in mind — enabling brands to stay compliant while achieving higher match rates and broader reach. By processing real-time click, browse, and purchase behavior across billions of consumers, Wunderkind’s agentic AI decisioning engine dynamically selects and triggers the highest-performing messages. Unlike traditional rules-based automation, Wunderkind’s agentic AI adapts to behavior in real time — learning and optimizing without manual configuration across email, text, social, ads, and onsite experiences. AMP integrates seamlessly with existing martech stacks — via SDKs, APIs, or ESPs — enabling true cross-channel orchestration without the need to replatform. Whether through lightweight SDKs for rapid web and app deployment, flexible APIs for direct data access and orchestration, or native integrations with leading ESPs and CDPs, AMP is designed to plug into any stack on the client’s terms — amplifying what’s already in place, not replacing it. Wunderkind powers over $5 billion in directly attributable revenue annually for leading brands across retail, ecommerce, travel and beyond — often ranking in analytics as a top-three revenue-driving channel in clients’ own analytics platforms. Brands like Harley-Davidson, Perry Ellis, True Botanicals, and Kendra Visit wunderkind.co
- Website
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http://www.wunderkind.co
External link for Wunderkind
- Industry
- Technology, Information and Internet
- Company size
- 501-1,000 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Specialties
- identity resolution, triggered email, sms, performance marketing, onsite capture, owned channels, and Advertising
Products
Wunderkind
Identity Resolution Software
Wunderkind is the one-to-one performance marketing engine that delivers tailored experiences to individuals at scale.
Locations
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Primary
1 World Trade Center
Fl. 74
New York, NY 10007, US
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16 Dufour's Place
London, W1F 7SP, GB
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1 Sussex St
Barangaroo, NSW 2000, AU
Employees at Wunderkind
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Michael J. Bender
Interim CEO of Kohl's | Board Director | Advisor | Former CEO and COO | Private Equity and Public Company Leadership
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Fabrizio F.
Chief Financial Officer | Technology | Services | Media | Global
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Carlos Maldonado
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Richard Jones
Chief Revenue Officer @ Wunderkind | Performance Marketing
Updates
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If you still think Wunderkind is just for email, you’re missing the full picture.👀 The truth is, we’ve outgrown the inbox. Today, Wunderkind powers performance across your entire owned ecosystem. Email, text, onsite, even ads. All connected through AI decisioning that knows what to say, when to say it, and where it should go. Some teams assume Wunderkind can’t work across channels. But the real issue isn’t our capability. It’s the fragmentation inside most MarTech stacks. Email lives in one tool. Text in another. Paid and on-site in separate systems. Add in a CDP or two, and orchestration quickly turns into chaos.😅 Wunderkind was built to fix that. We plug into your existing tools and act as the intelligence layer between your customer data and the platforms that activate it. We recognize behavior, predict conversion timing, and prioritize messaging so your channels actually work together. No guesswork. No channel-by-channel chaos. Just one smart system making your marketing smarter. More here 👉 https://lnkd.in/ehAKnuX4 #MarTech #PerformanceMarketing #CrossChannelMarketing
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Lead magnet forms aren’t just for collecting emails. They’re a powerful way to kickstart personalization from the very first click. Big thanks to Auroriele Hans for highlighting how our form strategy helps brands ask smarter questions up front to: ✅ Understand subscriber intent ✅ Segment by solution and awareness ✅ Deliver more relevant messaging from day one At Wunderkind, we believe high-performing marketing starts with high-intent data, right from the first touch. 👇 Check out Auroriele’s breakdown and join the conversation.
💬 Message right for customer-driven revenue | Stand out in crowded categories and channels. Build trust and relationships. Make people love your product. 💗
💡 Why wait until the welcome email to segment new subscribers? When you could do it right on the lead magnet form. 📘 👉 Wunderkind offers us an excellent example here. Let’s unpack the questions: ✅ What would help you achieve your goals? ⚒️ Segments subscribers by solution. ✅ Where are you on your journey? 🧠 Segments subscribers by stage of awareness. ✒️ What would you add or change to this form? *** Hi, I’m Auroriele. I help B2B brands stand out in crowded categories and channels with customer-driven messaging. Build trust and relationships. And make people love their products. 💛 💬 Want micro-lessons on messaging that opens and closes wallets in a slowdown? Head over to my profile to get my newsletter.
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Planning your email calendar? Good. Planning your MMS strategy down to the day, audience, and urgency level? Better.😉 We built a Cyber Week MMS calendar that shows exactly: → What to send → When to send it → Who to send it to From early access alerts to VIP extensions to last-chance winbacks, this is how brands are making text a top 3 revenue channel. Print it. Screenshot it. Follow it. 📅Get the full MMS calendar: https://lnkd.in/eRAxYh28 #SMSMarketing #BlackFriday #CyberMonday
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You could stick with your ESP’s default journey: One message. One rule. One-size-fits-all timing. Or... you could rethink what “automated” should actually mean. We’ll show you what that looks like on August 21st. Stay tuned.🗓️ #MarketingAutomation #Martech #DigitalMarketing
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We’ve landed in New Orleans and are ready for the 20th annual Netroots Nation! 🎉 For two decades, Netroots has been a space where progress takes root - and at Wunderkind Ads, we’re proud to carry that spirit forward. We cultivate meaningful connections that bloom into powerful engagement and lasting support, helping campaigns break through the noise with digital ads that truly connect. Come visit us in the Exhibit Hall at Booth #117 and snag one of our limited “Seeds of Change” takeaways - the perfect start to a weekend of connection and impact. 🌱 Here’s to 20 years of progress - and to growing the next chapter together. #NetrootsNation20 #SeedsOfChange #WunderkindAds
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Wunderkind reposted this
Over the years, I've hosted events that have been impacted by polar vortexes, torrential rain storms, AV outages, and even the heat going out at a venue in the middle of winter. But last week, having planned for what we thought was every eventuality, we got to add 'Tsunami Advisory' to our pre-event bingo card. Thankfully, the impact in LA was very minimal and we got to host some amazing marketers for the Summer to BFCM dinner with our partners Wunderkind. Lots of great conversations were had and connections made - it's only 115 days until Black Friday! And we all walked away with some awesome goodr sunglasses (thanks to Kelley Puckett). Big thanks to Brett Lofgren, Maddie Zingeser, Julia Bonadonna and Whitney Senn for a great evening. And to the marketers from Chinese Laundry Skechers Manduka Tower 28 Beauty, Inc. The Wonderful Company Jenni Kayne Munchkin O Positiv Health Drybar goodr #masterclassing
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During BFCM, your checklist is your lifeline. Budget shifts. Product sellouts. Creative swaps. The plan matters. But what you monitor and adjust in real time is what drives results. 📈 Our real-time checklist gives you what to watch… and when to pivot. Stay agile. Stay ahead. 👉 https://lnkd.in/eTJksKDk #BFCM2025 #BlackFriday #CyberMonday #EcommerceOptimization
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Brand equity is cool. Revenue is cooler.😉 You don’t need another campaign built on vibes and vanity metrics. You need to turn anonymous shoppers into repeat buyers, without giving away margin just to capture an email. This guide is the CPG marketer’s cheat code: 👉 Identity resolution that actually works 👉 AI that picks the right offer at the right moment 👉 Revenue-first tactics for email, text, and loyalty CPG is overdue for a performance glow-up. Start here: https://lnkd.in/g6jgd6BN #CPGMarketing #PerformanceMarketing #RevenueGrowth
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POV: You’re all in on performance. But your ops team pushes back: “Wunderkind doesn’t integrate with our stack.” Totally fair. That used to be true. Wunderkind built its reputation on results. But for a while, that came with trade-offs. Our fully managed model meant we owned the execution… and the data stayed with us. No way to pipe identity signals into your ESP or CDP. No portability. But that’s no longer the case. Enter Build with Wunderkind: our modular, API-first framework designed for flexibility and control. Now you can: ⚡ Power on-site personalization with real-time signals 🔁 Route Wunderkind’s identity and behavioral data into your CDP 📬 Run messaging through your existing ESP, while we handle the decisioning We don’t just fit into your ecosystem, we make it perform better. Check out the the full blog to see how a former dealbreaker became one of our biggest strengths: https://lnkd.in/ehPuxhd5 #PerformanceMarketing #IdentityResolution #TechStack