Bliss

We’re feeling blissfully proud! Our Elder Millennial Campaign was named a FINALIST for Best Use of Humor at the Content Marketing Awards. At Bliss, we don’t take ourselves too seriously, but we do take skincare (and a good laugh) very seriously. This campaign celebrated the elder millennial experience with a wink and a nod to Y2K nostalgia, aging skincare needs, and the chaotic joy of growing up in the AIM-to-TikTok era. Being recognized for our humor is an honor, especially when it helps us connect with our audience in a fun, authentic way. Huge thanks to the Content Marketing Institute for the love, and to our amazing team and community who brought this campaign to life. You can view the official listing here: https://lnkd.in/eWCz46Yj

We did it — Bliss just took home a CommerceNexty Award for Most Effective Brand Storytelling! Our  Elder Millennial campaign, featuring the one and only Iliza Shlesinger, flipped the script on today’s youth-obsessed beauty standards. While the skincare aisle gets flooded with Gen Alpha energy, we brought the spotlight back to the grown-ups with a hilarious and nostalgic take on skincare. Iliza’s viral video, where she hilariously battles tweens for shelf space in a beauty store, called out the “Sephora Kids” trend and made one thing clear: skincare doesn’t come with an age limit. This bold campaign broke through the noise and reminded everyone that effective, no-nonsense skincare isn’t just for the TikTok crowd. Thank you, CommerceNext, for this incredible recognition! You can view the announcement here: https://lnkd.in/eGrXmcX8

THE PARTY’S HERE — or should we say, SPF’s here! We’ve teamed up with Snooki, the official Summer Superhero, to bring you the ultimate Beach Day SPF Kit — everything you need for sun-safe fun in the sun! Whether you're beach-bound solo or with your little ones, this kit delivers a moment of Bliss wherever you are. Read more: https://lnkd.in/eUk-fdVv

We’re proud to share that Bliss has won a Gold Award for Branding Refresh for our ‘Elder Millennial’ campaign! Featuring comedian Iliza Shlesinger, the Bliss Elder Millennial campaign redefines the skincare conversation by reconnecting with elder millennials and Gen X — two groups often overlooked in today’s Gen Alpha-driven beauty world. Through humor and nostalgia, we cut through the noise of overpriced, youth-obsessed products to champion effective, no-fuss skincare made for adults. At the heart of the campaign is a hilarious video starring Iliza as she navigates a beauty store, calling out the overwhelming presence of tweens in skincare aisles — a nod to the rise of the “Sephora Kids” trend. Our mission with Elder Millennial was simple: skincare should be for everyone, not just the newest generation. We’re honored that this bold, relatable campaign has been recognized for refreshing and refocusing what beauty can mean for seasoned skincare lovers. Thank you to our incredible team, Iliza Shlesinger, and everyone who helped bring this vision to life -- and to the HERMES CREATIVE AWARDS for this recognition. You can view the official listing here: https://lnkd.in/effHYmH3

We’re thrilled to share that AS Beauty Group has been named to the 2024 WWD Beauty Inc Top 100 list — a true milestone and honor for our growing company! This recognition reflects the passion, innovation, and dedication of our incredible team, who work tirelessly to build and elevate brands that empower and inspire. A heartfelt thank you to WWD for this acknowledgment, and to everyone who has supported us on this journey. We’re just getting started! You can view more information here: https://lnkd.in/eqNZCQp3

We're thrilled to share that our Bliss Lemon & Sage Body Butter has won the Good Housekeeping’s 2025 Beauty Awards for the Best Decadent Body Cream! Thank you so much to Good Housekeeping for this incredible honor! You can view our win here: https://lnkd.in/ew-MiF7F

Men’s Health spent the year testing products that make them look and feel their best. We are so happy to announce that Bliss won Best Acne patches in the 2025 Mens Health Grooming Awards! Thank you Men’s Health and Garrett Munce for this incredible honor! You can view the official listing here: https://lnkd.in/ehEXsYcm

As an elder millennial, shopping for skincare shouldn’t be difficult... and tweens should NOT be involved. That’s why we teamed up with Iliza Shlesinger to share our mission to provide skincare for adults that gives dewy skin at a price that won’t force you to take out a second mortgage. Learn more here: https://lnkd.in/eHpJysRQ

Bliss has launched in El Puerto de Liverpool in Mexico! Shop online or in select doors across Mexico for radiant and glowy skin. Shop our products here: https://lnkd.in/eini-YDm

We’re thrilled to share that Bliss has won an Ebony Award for our Minty Soap!  This recognition from Ebony is an incredible honor, and we couldn't be more proud to see our soap celebrated. View the official listing here: https://lnkd.in/eNzqZjRZ