Blue Ocean Strategy

Value Innovation is the simultaneous pursuit of differentiation and low cost, creating a leap in value for both buyers and the company. The concept of value innovation is developed by Chan Kim and Renée Mauborgne and is the cornerstone of blue ocean strategy. Value innovation defies one of the most commonly accepted dogmas of competition-based strategy: the value-cost trade-off. It is conventionally believed that companies can create greater value to customers at a higher cost or create reasonable value at a lower cost. Here, strategy is seen as making a choice between differentiation and low cost. In contrast, those that seek to create blue oceans pursue differentiation and low cost simultaneously. To learn how to pursue value innovation, check out our online course, the Blue Ocean Practical Introduction. Learn how to simultaneously create a leap in value for buyers while keeping costs low. Enroll today https://bit.ly/3D5Zxne #blueoceanstrategy #blueoceanshift #strategy #onlinebusinesscourse

From $2 million to $250 million with Blue Ocean Strategy. How do you break out of the red ocean and create a blue ocean? That’s the question Patrick Bet-David (PBD) asked when he set up his new insurance brokerage, PHP Agency. Competition in the U.S. insurance industry is fierce, with roughly 1.2 million licensed agents and brokers. The industry offers a wide array of products, barriers to entry are low, and the internet has enabled full price transparency. For consumers, auto, homeowners, health, life, and disability insurance dominate — making the market both crowded and commoditized. To achieve exponential growth in such an environment, PBD and his team set the vision to create a blue ocean. Instead of accepting the status quo, they challenged it. Read the full case: https://lnkd.in/gvwK2ufA

📖 📚 Are you part of the manga fandom? If yes, you’ve definitely heard of Webtoon—the company that revolutionized how we create, distribute, and read mangas! With Blue Ocean thinking, Webtoon transformed the comic industry into a global digital platform with 82 million monthly users, connecting creators directly with fans. Want to know how they turned a free service into a billion-dollar business? 💡 Get the case study: https://lnkd.in/gdBZZvTj 📘 Read Blue Ocean books: https://lnkd.in/eqmF9Tm 📥 Subscribe to our newsletter for more business insights! https://lnkd.in/gRKHmxre 📽️ Watch the full story here: https://lnkd.in/gvnRsUgC 🔥 Want more business stories on innovation? Follow now! #Webtoon #Manga #DigitalTransformation #Innovation #Comics #GlobalStrategy #PlatformEconomy #Korea #CreativeEconomy #Entrepreneurship

📦 How did Amazon go from an online bookstore to a $1,000-per-share tech giant? While Amazon revolutionized e-commerce, not all of its strategies succeeded. Moves like Prime and AWS were hits, while others, like the Fire Phone, flopped. What caused these successes and failures? And how can Amazon use Blue Ocean Strategy to fuel future growth? Learn about the successes and failures of Amazon's growth strategies, and discover how Blue Ocean Strategy can shape its future. 🤓 Get the case study: https://lnkd.in/gaFW76dW 📚 Read Blue Ocean Strategy book: https://amzn.to/35gzkX4 📽️ Watch the case study trailer: https://lnkd.in/gSdzJ9Sp 🔥 Want more insights on business strategy and innovation? Follow now! #Amazon #BlueOceanStrategy #AmazonPrime #Innovation #Technology #GrowthStrategy #BusinessStrategy #MarketCreation #Ecommerce #BusinessFailure #Entrepreneurship

🎮 Did you know that Nintendo almost left the console market? After facing tough competition from PlayStation and Xbox, they needed a new direction. Instead of stepping away, they used Blue Ocean Strategy to create the bestselling console - the Wii! After a dip with the Wii U, Nintendo redefined gaming again with Blue Ocean thinking and launched the Nintendo Switch—blending console and mobile gaming. Want to learn how Nintendo used blue ocean strategy to dominate the gaming world? Check the video in the description! Subscribe for more business insights! 🎮 Learn how Nintendo used Blue Ocean Strategy to leave competitors behind ! 💡 Get the case study: https://lnkd.in/gZ6nB9t2 📚 Read the blog: https://lnkd.in/gstbJmpp 📥 Subscribe to our newsletter for more business insights! https://lnkd.in/gRKHmxre 📽️ Watch the full video here: https://lnkd.in/gjiCEmw3 📘 Read Blue Ocean books: https://lnkd.in/eqmF9Tm 🔥 Want more insights on innovation and strategy? Follow now! #NintendoSwitch #BlueOceanStrategy #ValueInnovation #Gaming #Wii #Nintendo #BusinessStrategy #MarketCreation #Innovation #VideoGames #PlayStation #Xbox

Applications for the 9th edition of the Blue Ocean Strategy Awards are now open! If you’re an innovative blue ocean company, this is your chance — submit your entry for this year’s international Blue Ocean Awards. The Blue Ocean Awards aim to recognize and support companies that demonstrate exceptional innovation by pursuing blue oceans of new market space. Founded in 2014 by Alban Eral in partnership with the French Ministry for the Economy and HEC Paris, the Awards have expanded from France to Africa and India.   To date, over 90% of Blue Ocean Award winners were financed within 6 months of winning. Within 3 years after victory, the winner’s valuations have increased on average tenfold and up to 40 times.   Past winners include Compte-Nickel which was acquired by BNP Paribas for Euro 225 million, and Scality, a world leader in cloud storage, in which Hewlett-Packard Enterprise invested $10 million six months after it received its Blue Ocean Award.   👉🏻 Apply here: https://lnkd.in/eDWhEqQG ⌛️ Deadline to apply: 10 December 2025 Alban Eral Stephanos George Eapen Blue Ocean Strategy Awards Chambre de Commerce et d'Industrie Franco Indienne StartupTN #blueoceanstrategyawards #blueoceanstrategy #blueocean #innovation

👗 🤖 Can AI revolutionize fashion? Stitch Fix did just that by blending cutting-edge AI with human stylists and deliver personalized fashion right to your door. This innovation turned a class project into a 💰 $1.5 billion company! Want to know how Stitch Fix created a Blue Ocean in retail and how they’re countering Amazon’s attack? Discover the full story of Stitch Fix, blending value innovation, AI, and women-led leadership. 👗 🤖 How did Stitch Fix use AI to transform retail? Learn how blending artificial intelligence with human stylists helped create a 💰 $1.5 billion company. Discover how Katrina Lake created her Blue Ocean and how Stitch Fix counters Amazon’s competition. 📚 Read the blog: https://lnkd.in/gu-YEFKg 💡 Get the case studies: 🤖 Artificial Intelligence: Stitch Fix – A Blue Ocean Retailer in the AI World: https://lnkd.in/gMCDUxfi 📦 Katrina Lake vs Jeff Bezos: Surviving Amazon: https://lnkd.in/gTg3P22K 📘 Read Blue Ocean books: https://lnkd.in/eqmF9Tm 📥 Subscribe to our newsletter for more business insights! https://lnkd.in/gRKHmxre 📽️ Watch the full story here: https://lnkd.in/gnHrCbjb 🔥 Want more insights on innovation, leadership, and business success? Follow now for more engaging stories! #StitchFix #BlueOceanStrategy #AI #RetailInnovation #WomenInBusiness #FashionTech #BusinessLeadership #ValueInnovation

Your company’s success will not rest on AI per se; it rests on what you do with it. When companies lead with AI or treat it as the answer, they put the cart before the horse and risk compromising their company’s strategy and the value it provides to the marketplace. But when companies take the opposite approach, starting with strategy, identifying how they can offer buyers a leap in value, and then looking to technology as a tool to deliver that leap, AI can be a powerful catalyst to profit, growth, and commercial opportunities. Read the latest article by INSEAD's Chan Kim, Renée Mauborgne, and Mi Ji in the Harvard Business Review. You will learn the 4 key questions to ask as you formulate and execute your AI strategy. https://lnkd.in/dr5yvcFg Thinkers50

Have you read Beyond Disruption yet? This November, you can get the audiobook at 50% off. Beyond Disruption redefines and expands the existing view of innovation by introducing nondisruptive creation, a new approach to innovation and growth that is free from the destructive displacement caused by disruption. Take advantage of this offer here -> https://lnkd.in/ggvcn5J6 #innovation #growth #nondisruptivecreation #beyonddisruption

🍷 How do you succeed in an overcrowded and mature market? Take the wine sector. Wineries competed on the same factors for centuries. Until Casella Wine. With their simple and affordable wine called [yellow tail], they appealed to casual wine drinkers and non-wine consumers. They made the competition irrelevant and became the best-selling wine brand in the US. 📈 🍷 How did [yellow tail] break away from the crowded wine market? Learn how Casella Wine used Blue Ocean Strategy thinking to create a new market and become the top-selling wine brand in the US. 💡 Get the case study: https://lnkd.in/gNdDAT-i 📚 Read the blog: https://lnkd.in/gstbJmpp 📘 Read Blue Ocean books: https://lnkd.in/eqmF9Tm 📥 Subscribe to our newsletter for more business insights! https://lnkd.in/gRKHmxre 📽️ Watch the full case study here: https://lnkd.in/gETPHA2X 🔥 Want more insights on market creation and strategy? Follow now! #Strategy #BlueOceanStrategy #YellowTail #WineIndustry #MarketCreation #Innovation #MatureMarket #BusinessGrowth #Entrepreneurship