In the age of inflated follower counts and engagement pods, understanding who’s actually paying attention has never been more important. A recent Influencer Marketing Hub guide offers a practical checklist for spotting fake followers — and highlights how tools like Chartbeat can help audit audience quality and engagement. Because reach is only valuable if it’s real. Read the full guide here: https://hubs.ly/Q03zPSbg0
Chartbeat
Technology, Information and Internet
Austin, Texas 16,959 followers
Analytics and optimization tools for digital content creators. See our latest insights on blog.chartbeat.com.
About us
Improve audience engagement, inform editorial decisions, and increase readership. Chartbeat delivers real-time analytics, content intelligence, and transformative newsroom tools for digital media and publishing companies around the world. We believe that today’s content creators need mission-critical insights – in real time and across desktop, social, and mobile platforms – to build a loyal audience. That’s why our software goes beyond clicks and pageviews so content creators can understand what, within their content, is keeping people engaged. Partnering with thousands of media brands across 70+ countries, Chartbeat’s tools help the world’s leading media companies understand, measure, and build business value from the attention earned by their content. In addition to content analytics and optimization tools, we’ve also recently partnered with two companies in the media technology space: Lineup Systems, a global leader in providing media companies with revenue management software, and Tubular Labs, a comprehensive analytics solution that delivers a unified view of audience interests and behaviors on social video channels. These acquisitions mark the next steps in our plan to become the end-to-end technology platform built for the unique growth and innovation potential of media and content companies and the teams that run them. We're constantly on the lookout for talented and energetic folks from across the world to join our remote team. See all of our current team members at chartbeat.com/about, and check out available job openings right here on this company page and on chartbeat.com/careers.
- Website
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https://chartbeat.com/
External link for Chartbeat
- Industry
- Technology, Information and Internet
- Company size
- 51-200 employees
- Headquarters
- Austin, Texas
- Type
- Privately Held
- Founded
- 2009
- Specialties
- web analytics, real-time data, engagement, traffic, data science, audience development, video analytics, publishing, media, content strategy, image testing, headline testing, audience development, and homepage optimization
Products
![Click here to view Chartbeat]()
Chartbeat
Digital Analytics Software
Chartbeat helps organizations measure the impact of their content in real time. See how we deliver real-time and historical analytics, content intelligence, and transformative optimization tools for digital media and publishing companies around the world.
Locations
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Austin, Texas 78702, US
Employees at Chartbeat
Updates
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At an event in Europe earlier this year, we shared data on what it takes to grow and retain multi-platform audiences, including: ✔️ Why recirculation continues to drive deeper visits and boost return traffic ✔️ How tailoring content by platform leads to better performance and smarter planning ✔️ How aligning your engagement strategy with traffic growth helps convert casual readers into loyal ones Read more about the event and the data we shared here: https://hubs.ly/Q03BH2PP0
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Streamlined workflows, happier clients — what's not to love? Check out how our colleagues at FatTail, Inc. make ad operations simpler with Portal. https://hubs.ly/Q03B0f980
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As ad models and search behavior shift, news organizations are rethinking what success looks like. In a recent International News Media Association (INMA) article, Chartbeat data helps illustrate why relationships now matter more than raw clicks — and how publishers are focusing on loyalty, engagement, and direct audience connection. It’s not just about traffic anymore. It’s about building long-term value, one visit at a time. 👉 Read the full article here: https://hubs.ly/Q03zPBRP0
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We’re gearing up for WAN-IFRA, the World Association of News Publishers's Jakarta AI Forum 2025 on Monday! Chartbeat and Tubular Labs will be there to join publishers and media leaders in exploring how AI is reshaping content strategy — from real-time reporting to video performance and beyond. If you're attending, we'd love to connect and talk about how data can help newsrooms move faster and smarter in an AI-driven world. Reach out to Abhishek and Jireh directly to set up time to chat. 📍 See event details here → https://hubs.ly/Q03zrCXQ0
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Happening tomorrow! We’re officially launching Tubular Viewpoint — our newest product built to make social video insights more accessible, visual, and actionable for teams across your organization. Join us for a live webinar, where you’ll: ✔️ Hear from our CMO about what’s next for Tubular ✔️ See how publishers like Jomboy Media and The Race Media are using Viewpoint in a live panel ✔️ Get a hands-on demo and have your questions answered by our team Register now: https://hubs.ly/Q03xLbZy0
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Shoutout to our very own Dianni Ortegon, who shared how Chartbeat is using Pendo.io to simplify workflows and spend more time focused on what really matters: supporting our users. As a remote-first, product-driven team, the right tools make a big difference — and we’re grateful to partner with platforms that help us move faster. Thanks to the team at Pendo for the spotlight. 👇 https://hubs.ly/Q03xL6mQ0
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Is the so-called "traffic apocalypse" really that bad? Hear what our CEO, John Saroff, has to say on the topic: https://hubs.ly/Q03yw55R0
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We just made social video performance easier to understand and act on. Join us for the launch of Viewpoint, the newest product from our partners at Tubular Labs designed to help more teams across your organization access clear, actionable insights on what’s working across the social landscape. During the webinar, you’ll: -Hear what’s next from Tubular’s CMO, Jill Nicholson -See how teams like Jomboy Media and The Race Media are using Viewpoint to simplify video data analytics -Get a live demo and answers to your top questions Register now to save your seat: https://hubs.ly/Q03xKTlM0 #socialvideo #contentstrategy
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At any given time, about 40% of your website’s traffic is internal — readers already on-site, continuing to engage. But to fully understand and serve these visitors, it’s essential to trace them back to their entry point. In our latest report, Decoding Internal Traffic, we analyzed data from over 4,000 websites across 70 countries to uncover how recirculating readers behave and what drives deeper engagement and long-term loyalty. 📊 Get the full report: https://hubs.ly/Q03xKcjQ0
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