Connected Dealer Services reposted this
Shane Wilson, President of Connected Dealer Services, says it bluntly: “Most used buyers just disappear. Dealers have no data on them and no way to re-engage.” The result? Those customers spend years maintaining their cars elsewhere… and buying their next vehicle from someone else. Why Used Car Retention is So Low? 3 Main Things: 1) No follow-up system. Most used buyers leave without a retention plan or connected data. 2) Perception problem. Customers often assume dealers are “too expensive” for service and head straight to independents. 3) Lack of data. Dealers rarely know when a used car customer actually needs service, so they miss the perfect outreach moment. The reality: if you’re not in front of used car buyers right after the sale, you’ve already lost them. The Real Cost for Dealers? This isn’t just about a couple of missed oil changes. Each lost used car customer represents: → Years of missed service revenue. → Lost future trade-ins. → A likely sale for your competitor. Given that 50% of most franchise sales are used vehicles, this is a profit leak you can’t afford to ignore. Read more on how to start solving this today: https://lnkd.in/gqmZRzZv