At Driscoll’s, we believe our responsibility to the communities that grow our berries doesn’t end when the harvest does. That’s why we’re proud to support the incredible work of United Food Bank and Services of Plant City—a Florida organization that’s not only feeding families but building futures. Their new facility is a testament to what happens when a community comes together. From walk-in freezers to health literacy classes and a computer lab, this space is transforming lives. We’re honored to have played a small part—through financial support, volunteer hours, and a shared belief that with food, anything is possible. Because food is dignity, hope, and connection. 👉 Watch the story unfold in our latest video—part of our award-winning docu-series, One Family, One Earth™, which celebrates the real people behind our berries: growers, harvesters, employees, and partners. As Garland Reiter, Jr., a member of our founding family, said: “For more than a century, we’ve cared deeply about the people who grow our berries and the communities in which we live and work.” Thank you Mary Heysek, Angelica Conrad Lombrana and Driscoll's Nancy Mense for helping us tell this story.
Driscoll's
Food and Beverage Services
Watsonville, CA 114,492 followers
Only the Finest Berries
About us
Driscoll’s is the global market leader for fresh strawberries, blueberries, raspberries and blackberries. With more than 100 years of farming heritage and hundreds of independent growers around the world, Driscoll’s is passionate about growing great tasting berries. Driscoll’s exclusive patented berry varieties are developed through years of research using only natural breeding methods – that means no GMOs. A dedicated team of agronomists, breeders, sensory analysts, plant pathologists and entomologists help grow baby seedlings that are then grown on family farms. Our independent berry growers then work with Mother Nature, using experience and know-how to get the very best out of each strawberry, blueberry, blackberry and raspberry plant. Driscoll’s is serious about yummy berries! Driscoll’s is the trusted brand for Only the Finest Berries ™.
- Website
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http://www.driscolls.com
External link for Driscoll's
- Industry
- Food and Beverage Services
- Company size
- 1,001-5,000 employees
- Headquarters
- Watsonville, CA
- Type
- Privately Held
Locations
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Primary
345 Westridge Dr
Watsonville, CA 95076, US
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Bijster 26
Breda, North Brabant 4817 HX, NL
Employees at Driscoll's
Updates
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“For more than a century, we’ve cared deeply about the people who grow our berries and the communities in which we live and work.” – Garland Reiter, Jr., Chief Commercial Officer, Driscoll’s That simple truth—spoken by a member of our founding family—captures the heart of One Family, One Earth™, our U.S. docu-series celebrating real stories of growers, harvesters, employees, and partners. Since 1904, purpose-driven farming has been our way of life—enriching lives and caring for the planet. As a community-based business, we partner with local leaders and nonprofits to invest in education, health, youth development, water stewardship, and conservation. These stories are what made One Family, One Earth™ resonate so deeply—and why it was honored across the industry for creative excellence and authenticity. 🏆 Awards: AVA Digital (Platinum), MarCom (Platinum), Telly (Bronze), Digiday (Finalist) Thank you to the communities who inspire us, the storytellers who brought these moments to life, and to everyone who believes business can be both successful and deeply human. 🏅 Learn more about the awards: https://lnkd.in/gqi4nbWv
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Driscoll’s Chief People Officer, Gaëlle Le Meur, is featured in this month’s HR Executive. Gaëlle Le Meur discusses how her global HR experience, from Europe to the Middle East and now the U.S. - has shaped her leadership approach. She emphasizes the importance of agility, cultural understanding, and people-centric practices in driving success, and underscores the value of diverse Gaëlle explains that beyond the challenges of scaling a global workforce, it was Driscoll’s mission to delight consumers with fresh, sustainably grown berries, our vision of enriching the lives we touch, and our values of humility, trustworthiness, and passion that truly resonated with her. These guiding principles were key reasons she chose to join our organization. At Driscoll’s, we’re committed to fostering a diverse, dynamic, and growth-oriented work environment, and Gaëlle’s leadership is a perfect match for this commitment. We’re proud to have her driving our people strategy. Read the full article here: https://lnkd.in/ejyfeKWM
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Ever wondered what it truly takes to breed “the perfect strawberry”? Meet Dr. Deb Menicos, Ph.D. (Débora Liabeuf), Driscoll’s Global Director of Strawberry Breeding. With a Ph.D. in plant breeding and genetics and years as Driscoll’s molecular breeder, she embodies both rigorous science and deep-rooted passion—and is unapologetically honest about failure being part of the process for improving Only the Finest Berries™ This insightful Seed World United States article, “One Gene Promised the Perfect Strawberry. But it Didn’t Pass the Smoothie Test”, delivers a fascinating look behind the scenes at Driscoll’s flavor-first mission. Check out the full article: https://lnkd.in/dksuPZkS
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Big flavor. Even bigger honor. We’re thrilled to share that Driscoll’s Sweetest Batch™ Blackberries have been named a 2025 Snack Awards Winner by Good Housekeeping! Praised as “out-of-this-world delicious” and “next-level,” our Sweetest Batch™ Blackberries were selected after rigorous testing by registered dietitians, culinary experts, and over 1,000 real consumer taste testers. Developed by our world-class team of flavor innovators—breeders, sensory analysts, and plant health scientists—these berries deliver a velvety, juicy, ultra-sweet experience unlike any other. ➡️ Read the full story: https://lnkd.in/gK9SE_vD
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Driscoll’s is proud to return as a founding sponsor of the Organic Produce Summit (OPS) — the only event dedicated exclusively to organic fresh produce. Join us July 9–10 in Monterey, CA for engaging educational sessions, our exclusive farm tour, special events, and a typically sold-out trade show! 📍 Visit us at Booth 712 on the first level 🎤 Catch Driscoll’s Chief Communications Officer, Frances Dillard, alongside leaders from Braga Fresh Family Farms, The Fresh Market, Katzman Distribution, and SpartanNash on the panel: “The Pros & Cons of Private Label & Branded Organic Produce” Organic produce dominates the entire organic category, making up more than 30% of total sales — and berries continue to outperform, with sales rising another 10.3% in 2024. Guess who’s driving that growth? 🍓 Let’s connect in Monterey and shape the future of organic — together. It’s not too late to register! https://lnkd.in/gZunzRk9
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Thank You, Neil DeFeo. Welcome, Berry Marttin. After 27 years of distinguished board service, Neil DeFeo retires from Driscoll’s. His leadership helped guide our transformation into a global brand and elevate our marketing discipline. A trusted advisor and seasoned CEO, Neil brought clarity, insight, and long-term impact. We also welcome Berry Marttin, a global agribusiness expert and former Managing Board Member at Rabobank. With deep experience in agriculture, finance, and sustainability, Berry will help shape our next phase of global growth. 📄 Read the full announcement here: https://lnkd.in/gEbbcBiz
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🌎 Exciting leadership news at Driscoll’s! We’re proud to welcome Gaëlle Le Meur as our new Chief People Officer. Reporting directly to CEO Soren Bjorn, Gaëlle will lead our global People function — scaling talent strategy, leadership development, organizational effectiveness, and inclusion initiatives across continents. "Gaëlle’s appointment marks a significant milestone in our journey to build a world-class people function — one that reflects the scale and diversity of our global operations and helps cultivate the next generation of talent and leadership” said Soren Bjorn. Gaëlle brings 20+ years of experience from global icons like The Estée Lauder Companies and LVMH, with a proven track record of empowering teams, driving cultural renewal, and aligning talent strategies with business priorities. Please join us in welcoming Gaëlle to the Driscoll’s family! 🍓 https://lnkd.in/gaDwe7w9
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Wow, wow, wow! Thank you Whole Foods Market - it's truly an honor to be named one of the 2024 All-Star Suppliers! The thoughtful announcement from Cathy Strange recognizes that the All-Star Suppliers demonstrate innovation, partnership, long-term history, creativity, and of course - DELICIOUSNESS! Check-out the video below. We appreciate our collaboration with Kevin Doty, Erik Brown, Mike DeClercq, George M. and Sonya Gafsi Oblisk who are hyper focused on the needs of their shopper and how our mission of delight aligns with the marketplace needs. #OnlyTheFinestBerries
Hey now, we got All-Stars! 🏅 We're thrilled to announce the 16 recipients of our 13th Annual Supplier All-Star Awards, honoring suppliers who have demonstrated a deep commitment to Whole Foods Market’s mission and Core Values. Made up of brands ranging from two to 30 years on Whole Foods Market’s shelves, we're recognizing these honorees for their contributions in improving industry standards for quality, innovation, value, reliability and sustainability. Join our Ambassador of Food Culture, Cathy Strange, and our amazing Team Members in congratulating all our winners! 🔗: https://lnkd.in/gEkvUtsg
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This week we celebrated the book launch of - Every Purchase Matters - by Fair Trade USA founder Paul Rice—surrounded by inspiring leaders who believe in the power of business to drive meaningful change. At Driscoll’s, we’ve long believed in elevating the lives of the farmworkers who grow our berries. That’s why our Global Labor Standards established for our independent growers set a high bar for worker welfare—going above and beyond local laws to ensure dignity, safety, and respect across our global supply chain. In 2016, we took it a step further with a Fair Trade Certified pilot in Baja California, Mexico. What started small is now a fully scaled program: 100% of the fruit coming out of Baja California is Fair Trade Certified, positively impacting nearly 10,000 workers. The real power of Fair Trade USA? A worker-directed premium, where every dollar is reinvested locally in projects like clean water, education, and healthcare—chosen by the workers themselves. Driscoll's Fair Trade journey is told by our CEO, Soren Bjorn and is featured in Every Purchase Matters—a compelling read for anyone committed to purpose-driven leadership and conscious consumerism. Order your copy at www.paulrice.org.
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