E.L.F. BEAUTY

What the e.l.f. is “e.l.f. clean”?   “e.l.f. clean” isn’t a trend — it’s our standard.   We believe beauty should be clean, conscious and accessible to every eye, lip and face.   That’s why we raised our standards and created e.l.f. clean, our commitment to meeting (and exceeding) the highest standards of clean beauty.   Yes, it’s on the label. It’s also a declaration of our commitment to transparency, safety and accessibility. e.l.f. clean meets the moment — and then raises the bar.   Every e.l.f. skincare and makeup product is formulated to comply with both FDA and European Union Cosmetics Regulation (EUCR) standards — going well beyond the 11 ingredients restricted by the FDA.   In fact, we exclude 2,500+ ingredients from our formulas, including parabens, phthalates, formaldehyde, lead, mercury and more.   And we’re always improving. We regularly evaluate the list of ingredients that we choose not to include in our products, including reviewing our manufacturing processes and partners and considering new scientific data and broader consumer sentiment.   In FY 2024 alone, we reformulated over 100 SKUs to go even further — refining ingredients, improving transparency and staying ahead of evolving science and consumer expectations.   Clean beauty without compromise, at prices that remain accessible — because high standards should never come with a high price tag.   We don’t just do clean. We do e.l.f. clean.

e.l.f. is here to serve ... justice.    Today, e.l.f. Cosmetics released “e.l.f.ino & schmarnes,” a bold new campaign making the case against pricey makeup--because it’s practically criminal to pay too much for high-quality beauty.    Starring drag superstar Heidi N Closet as “e.l.f.ino” and comedian, actor and author Matt Rife as “schmarnes,” our fictional attorneys are here to defend against inflated prices, makeup markups and undervalued smarts of the shopper.    In our latest motion in favor of beauty justice, we’re standing up for every eye, lip and face who want the best of beauty at accessible prices.    Overpaying for beauty products? e.l.f. that!    The case against overpriced beauty will settle for nothing less than “cold, hard lash” in the community’s pocket. Exhibit A? e.l.f.’s high-performance, clean, cruelty-free, vegan products—with 75% of e.l.f. Cosmetics being $10 and under.    “From ‘Cosmetic Criminals’ to ‘Judge Beauty’ to the law offices of ‘e.l.f.ino and schmarnes’, we stand with our community in favor of beauty justice,” said Kory Marchisotto, Chief Marketing Officer of e.l.f. Beauty. “Our vigorous defense is the high-quality beauty without compromise--to your wallet or your values. That’s the e.l.f.ing way.”    And if you’ve been victim to overpriced beauty, join the Law Offices of “e.l.f.ino & schmarnes” on August 13, 2025, in NYC to file your claim.    We’re ruling in your favor.    WHO: “e.l.f.ino & schmarnes,” legal-ish reps for every eye, lip and face  WHAT: Serving facts in the name of cold, hard lash  WHEN: August 13, 2025 from 12:30–6:30 p.m. ET  WHERE: NYC at the Oculus, 185 Greenwich St.  WHY: Come defend your eyes. lips. FUNDS. and claim the benefits you’re entitled to—because you (and your bank account) deserve better.     Can’t make it IRL? Call 1-855-COLD-HARD-LASH. Watch the video here: https://lnkd.in/e-Q86ahC

Welcome to the e.l.f. fam, rhode skin! The buzz about the news announced in May that we are joining forces with Hailey Bieber's fast-growing lifestyle beauty brand has traveled to the e.l.f.iverse and beyond. Today, the rocketship is fueled up to explore new galaxies, expanding the crew with the e.l.f.ing amazing rhode crew and their vision to disrupt norms, shape culture and connect communities in new ways. 🚀 As a different kind of company, e.l.f. Beauty is now a six-brand portfolio: e.l.f. Cosmetics, e.l.f. SKIN, Naturium, Keys Soulcare, Well People and rhode--all bold disruptors with kind hearts that show up in unique ways to create accessible, high-quality products that our community truly loves! 💕 We also share the same One Team, One Dream philosophy where we work together to spread positivity, inclusivity and accessibility everywhere we go! That collaborative spirit will bring us to next-level heights as we make the world a better place for every eye, lip and face! 💪 And we are just getting started … Join us in giving the warmest welcome to the newest e.l.f.z! We will create some serious beauty magic and travel on the rhode to greatness together! 💫

For 21 years, we’ve been bold disruptors with kind hearts – fearless and heartful. As we announce today that e.l.f. Beauty has delivered 26 consecutive quarters of net sales growth and market share gains, we know that spirit continues to fuel our consistent, category-leading growth.    “The combination of our value proposition, powerhouse innovation and disruptive marketing engine continue to fuel our results,” shared Tarang Amin. “We remain excited by the significant whitespace we see ahead as we strive to make the best of beauty accessible for all.”   Q1 FY 2026 Highlights: ·      Delivered +9% net sales growth. ·      Increased our U.S. market share by 210 basis points. ·      Maintained e.l.f.’s No. 1 unit share position in color cosmetics. ·      Maintained e.l.f.’s No. 2 dollar share brand.     In another giant leap, we are thrilled to officially welcome rhode to our e.l.f. Beauty family. Hailey Bieber and the rhode skin team share our vision of disrupting norms, shaping culture and connecting communities through positivity, inclusivity and accessibility. We look forward to joining forces to reach our highest vision together.    To every e.l.f., e.l.f. partner and e.l.f.thusiast on this rocketship with us – thank you! We are filled with gratitude for each of you 🚀.  

Kick off your passion for our Empowered.Legendary.Females! ⚽ Today, we welcome four powerhouse players from the National Women's Soccer League (NWSL) into our e.l.f. fam: Melanie Barcenas, Abby Dahlkemper, Lo’eau LaBonta and Jaedyn Shaw! As the Official Makeup and Skin Care Partner of the NWSL, we’re thrilled to add Melanie, Abby, Lo’eau and Jaedyn into our e.l.f.ing extraordinary line-up of Empowered.Legendary.Females. These four athletes are champions of inclusivity and accessibility in women’s sports, each with powerful stories of resilience, perseverance and passion. And it’s beyond the pitch: As role models changing the game on and off the field, they inspire the next generation to dream bigger and lead across industries. “Melanie, Abby, Lo’eau and Jaedyn are each powerhouse athletes--bold, fearless and unapologetically themselves. Their stories reflect the kind of grit, grace and glow that define today’s rising legends,” said Patrick O'Keefe, Chief Integrated Marketing Officer, e.l.f. Beauty. “They’re not just shaking up the game--they’re rewriting the rules of what it means to lead, to inspire and to be legendary.” Supporting women who are breaking barriers and redefining what’s possible is part of e.l.f.’s vision to be a different kind of company. That’s why we became the league’s first beauty sponsor--because we believe in leveling the playing field for every eye, lip and face. As bold disruptors with kind hearts, we’re on a mission to champion the underrepresented, democratize access for women in sports and inspire the next generation through positivity, inclusivity and accessibility. Meet our team of Empowered.Legendary.Females! 

What C-suite of a billion-dollar brand do you know on a Twitch livestream? 🎮 Yep, just e.l.f. Beauty! ✅ CMO Kory Marchisotto “KBO$$” and CFO Mandy Fields “Mandy Moneybags” showed up for an e.l.f.you! Leadership Lab with our e.l.f.ing awesome community--and they showed up for us, too. 📺 172,442 live views  👀 113,446 unique viewers  🕰️ 338,086 minutes watched It was our third most viewed livestream of the year. ‼️ The chat was lit up with questions from our community directly to KBO$$ and Mandy Moneybags, about everything from their favorite makeup must-haves to how to approach mentorship to dealing with mistakes, big and small. “We need to change our relationship with the words ‘mistakes’ and ‘failure,’” says Kory. “If you see those as bad words, you've got to start there. Mistakes and failures are your best friends. You have to stand in front of your mistakes. They are stepping stones. They are teachers. It's reflecting on them and what they taught you that is the most important.” “I have repositioned mistakes in my mind to be learning,” says Mandy. “If you never make a mistake, you never learn anything. There are no real mistakes. You turn them into opportunities.” Accessibility is an opportunity, and that’s why our leaders are here for our community. And we mean really here, as in zero-distance. Democratizing access is a non-negotiable for us at e.l.f.--and that includes giving our community a seat at the table with our leadership for real-talk and actual connection. Plus, there's nothing we appreciate more than spending time with our community. Not only do we have e.l.f.ing fun doing it, we’re fueling future leaders. 💪 And we'll show up again because we believe showing up for our community matters. It’s what makes the world a better place for every eye, lip and face. If you missed the Twitch stream, catch up in the link below and let us know what you want to see in the next Leadership Lab in the comments! https://lnkd.in/e6ju4x_z 

Let’s hear it for our e.l.f.ing extraordinary interns! ✨ It’s National Intern Day and we’re celebrating our 56 ‼️ incredibly talented e.l.f.terns across our brands in the UK, Los Angeles, Oakland and New York City. (We celebrate our e.l.f.terns every day, but we’re cheering a little louder today! 📣) We learn SO much from our exceptional e.l.f.terns. They’re future beauty innovators 💫, creative powerhouses 🧠 and total rockstars🌟 who bring unique perspectives to our dream team! They have so much to offer, from fresh as e.l.f. ideas to e.l.f.ing unmatchable enthusiasm that keeps our rocket ship fueled to the max. 🚀 We’re committed to championing the next generation of legendary leaders with our e.l.f.ternship program, because we believe in democratizing access to create a clear path for growth, contribution and career exploration. Our awesome e.l.f.terns have already made a major impact and the future is looking brighter! ⭐ So, today and every day, we celebrate our future leaders and thank them for all the amazing work they’ve done — and all they will do. 💪 Join us in celebrating these rising stars who embody our values and remind us daily why investing in emerging talent is so important! WE ❤️ OUR E.L.F.TERNS!!! #NationalInternDay #ELFBeauty #LifeAtELF 🚀

💄 The powerful pout: We are celebrating National Lipstick Day as a symbol of empowerment, self-expression and confidence throughout history. Really, every day is lipstick day for us at e.l.f., but as we mark the annual 'holiday,' we’re reminded how something so small and simple can make an outsized impact. Lipstick has always been more than makeup, and our commitment to creating high-quality, accessible and cruelty-free lip products stems from our goal to democratize access to tools that help the community present their authentic selves to the world.  At e.l.f., we know that perfect swipe of color unlocks superpowers with a confidence that can boldly transform decision-making and innovation. "As a leader, I've experienced firsthand how something as simple as applying a red lip in the morning can transform not just my appearance, but my mindset,” e.l.f. Beauty Chief Financial Officer Mandy Fields said. “On this National Lipstick Day, I'm reflecting on how lipstick has been a constant in my leadership journey as a small daily ritual that helps me step into my power. When we feel confident, we make bolder decisions, speak with greater conviction and create environments where innovation thrives — and create space for others to do the same. That ripple effect is what drives meaningful change. At e.l.f., we're proud to create accessible products that help everyone access that same transformative power." Has lipstick played a role in your career journey or important professional moments? Let us know in the comments – and your favorite e.l.f. shade, of course. Mandy’s signature shade is e.l.f. O FACE Satin Lipstick in No Regrets!

Award-winning skin. Award-winning science. Award-winning soul. ✨ We’re celebrating a double win at the Marie Claire 2025 Hair & Skin Awards. Both e.l.f. SKIN’s Bright Icon Vitamin C + E + Ferulic Serum and Naturium’s Multi-Peptide Rich Cream are being recognized for pushing the boundaries of skincare thanks to high-performance ingredients, community-driven innovation and radical accessibility. A heartfelt thank you to Marie Claire for not only honoring our brands, but for hosting a celebration that brought the best in beauty together under one roof. From building custom gift bags in the Gallery Gifting Suite, to testing our skin winners in the Sample Suite and blowout stations featuring hair heroes, it was an immersive experience that reminded us what’s possible when efficacy meets bold disruption and creativity. This moment reaffirms the values that guide us every day:  💜 Ingredient-led formulas designed with intention  💜 Results-driven products that never compromise on accessibility  💜 Brands made to meet the needs of real people—with real impact We’re deeply grateful to Marie Claire for championing innovation, celebrating progress and creating a space to celebrate the power of progress, inclusion and innovation in every form. 

“Who’s winning in beauty right now?” 🏆 We know the answer is e.l.f. Beauty. We’re e.l.f.ing proud to be named in the 2025 edition of the Vogue Business Beauty Index! Both e.l.f. and rhode were featured in this ranking of 30 brands, powered by results from consumer sentiment across six markets as well as performance in marketing, technological advancements and sustainability efforts. 💪 e.l.f. held strong in the top 10, while rhode jumped up three positions from last year. 📰 As Vogue Business noted, adding rhode to the e.l.f. family is “the biggest beauty story of the year.” It’s all part of our plan to raise the e.l.f.ing bar. Our CEO, Tarang Amin, explained how we’re leveling up to build a different kind of company. “The acquisition of rhode is a unique opportunity to bring together two like-minded disruptors who share the same vision of delivering high-quality innovation to highly engaged communities,” he told Vogue Business. “We look for like-minded disruptors who demonstrate breakthrough performance, incredible growth potential and who further diversify e.l.f. Beauty with a distinct yet complementary brand.” 💄 We’re honored to be included in the Beauty Index and thank Vogue Business for recognizing how we’re creating a different kind of beauty company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. https://lnkd.in/eJCcPHbt