🚀 New Podcast Episode: WWYD? with Ian Leslie What would you do if you took over a $10–25M eCommerce brand? 🤔 In our brand-new WWYD? format, Ian Leslie shares exactly how he’d scale a mid-sized business fast. From driving bootstrapped hockey stick growth, to building a culture of nonstop testing, to trimming overheads and breaking limiting beliefs—this episode is packed with strategies you can put into play. Hit play and get inspired 🎧 #eCommerceTips #eCommerceGrowth #eCommercePodcast #eCommerceMarketing #IanLeslie #WWYD #eCommerceMasterPlan
eCommerce MasterPlan Podcast
Online Audio and Video Media
Truro, Cornwall 1,609 followers
Bringing you the Award-winning eCommerce MasterPlan Podcast since 2015. Host - Chloe Thomas
About us
eCommerce MasterPlan was founded by Chloë Thomas in 2012 as an exit route from the digital marketing agency she was running. Via the agency, Chloë couldn’t help as many businesses as she wanted to navigate the journey to successful online selling. There were so many retailers and entrepreneurs making such easily avoided mistakes, and missing out big opportunities that Chloë didn’t want to wait until she sold the agency to help them. In 2012 Chloë created our first tool that online retailers could use to improve their businesses - the book eCommerce MasterPlan: Your 3 Steps to Successful Online Selling. Over the years Chloë’s always done some consulting/advising for retailers, but the main focus has always been to help far more people than she has the bandwidth to help one on one. To give everyone access to the tools and knowledge and inspiration that will enable them to achieve their eCommerce goals faster, with less stress, and more fun! The first book has been followed by another 4 (find them all here) all of which have been/currently are Amazon bestsellers. As well as the books and a little bit of consulting Chloë’s always brought the lessons and messages of eCommerce MasterPlan to a wider audience by speaking at events around the UK and beyond. In recent years that’s evolved into being the host, or chairman at various panels, conferences, and webinars. Including the UK’s largest eCommerce events - Internet Retailing Expo, Internet Retailing Conference, and eCommerce Expo. In 2015 we expanded from live events and books into the wonderful world of podcasting. June 2015 saw the launch of the eCommerce MasterPlan Podcast over the last 5 years it’s just grown and grown, regularly named in lists of the top digital marketing and eCommerce podcasts, and ranking top 20 marketing podcast and higher all over the world. We continue working to find ways to help you plot your route to eCommerce success.
- Website
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https://eCommerceMasterPlan.com
External link for eCommerce MasterPlan Podcast
- Industry
- Online Audio and Video Media
- Company size
- 2-10 employees
- Headquarters
- Truro, Cornwall
- Type
- Privately Held
- Founded
- 2012
- Specialties
- ecommerce, online marketing, ecommerce marketing, podcast, email marketing, digital marketing, interviews, and founder interviews
Locations
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Primary
Get directions
PO Box 740
Truro, Cornwall TR1 9HE, GB
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Get directions
PO Box 740
Truro, Cornwall TR1 9HE, GB
Employees at eCommerce MasterPlan Podcast
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Chloë Thomas
Chloë Thomas is an Influencer Follow for eCommerce, Marketing, and Sustainability stuff + LinkedIn Top Retail Voice 2023-now. Plus insights on growing a media company.
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Miriam Ndiritu - Kamau
Podcast Matchmaker | Networking Amplifier for Women Consultants | Strategic networking through podcasts
Updates
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🎧 New Episode: From Side Hustle to $10M: The Amazon-First Success of Joey’z 🚀 What does it take to scale an Amazon-first brand to $10M+ in sales and 20% year-on-year growth? 🎯 In this episode, Charles Chakkalo, founding partner of Joey’z, reveals how his family business mastered logistics, scaled beyond retail arbitrage, and why private label and brand storytelling are the keys to their future growth. If you’re an eCommerce owner or Amazon seller, this one’s packed with lessons you can’t afford to miss. 🔥 #eCommerceTips #eCommerceGrowth #eCommercePodcast #eCommerceSuccess #CharlesChakkalo #Joeyz #ListenNow #eCommerceMasterPlan #AmazonSeller
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Did you catch our recent episode with Charles? Still time to listen 🦒 On Spotify: https://ecmp.info/spotify 🍏 On Apple: https://ecmp.info/apple ▶️ On YouTube: https://ecmp.info/youtube
Amazon Seller | No-BS Newsletter Writer | Speaker for Operators, Not Agencies | JustASellerNewsletter.com
Guess who's back from my hiatus. Darn I was busy. I'm not any less busy, but I had to share. I'm particularly proud of this episode. Thanks for Chloë Thomas for hosting me on eCommerce MasterPlan Podcast. https://lnkd.in/eFyWMsHc
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🎧 New Episode: From Side Hustle to $10M: The Amazon-First Success of Joey’z 🚀 What does it take to scale an Amazon-first brand to $10M+ in sales and 20% year-on-year growth? 🎯 In this episode, Charles Chakkalo, founding partner of Joey’z, reveals how his family business mastered logistics, scaled beyond retail arbitrage, and why private label and brand storytelling are the keys to their future growth. If you’re an eCommerce owner or Amazon seller, this one’s packed with lessons you can’t afford to miss. 🔥 #eCommerceTips #eCommerceGrowth #eCommercePodcast #eCommerceSuccess #CharlesChakkalo #Joeyz #ListenNow #eCommerceMasterPlan #AmazonSeller
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looking for a little Friday listening? Why not check out this episode we released a couple of weeks ago with the Brilliant Jon-Mark from La Matera... 🦒 On Spotify: https://ecmp.info/spotify 🍏 On Apple: https://ecmp.info/apple ▶️ On YouTube: https://ecmp.info/youtube 🕸️ OR just head to our website for all the info, and hit play here https://lnkd.in/ef28aTgZ
E-commerce & Direct to Consumer game for +13 yrs - Owner/CEO of La Matera. First hire at Chubbies. Fan of great storytelling, better belts, and building brands people love. Running on caffeine, creativity, and chaos.
It was an absolute blast catching up with Chloë Thomas and nerding out on all things Ecomm on her podcast Ecommerce Masterplan. She's a real Pro and such a fantastic advocate in the Ecomm community. Check it out here or on wherever you typically peruse your pods: https://lnkd.in/g-RjYSDN
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🎧 New Episode: From Layoff to $2M in 2 Years – The Dood Woof Story 🐶 What happens when you combine a tiny niche, a loyal community, and smart eCommerce strategy? You get a brand that goes from zero to $2M in sales without competing on price. In this episode, Elina Panteleyeva shares how she built Dood Woof, a premium pet care brand for doodle dogs, using email-first marketing, Amazon-focused growth, and community engagement that turns customers into superfans. If you sell online—or want to—you’ll want to steal these playbook-worthy tips. 🎯 #eCommerceTips #eCommerceGrowth #eCommercePodcast #eCommerceSuccess #ElinaPanteleyeva #DoodWoof #ListenNow #eCommerceMasterPlan #eCommerceStrategy
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If you missed Chloe's chat with Jewelry selling super star Babs... you can still catch up right now: 🦒 On Spotify: https://ecmp.info/spotify 🍏 On Apple: https://ecmp.info/apple ▶️ On YouTube: https://ecmp.info/youtube 🕸️ OR just head to our website for all the info, and hit play here https://lnkd.in/ef28aTgZ
Ringleader at Alara Jewelry, named #2 Coolest Small Jewelry Store in North America by InStore Magazine and #5 Retailer of Designer Jewelry in the US
𝗙𝗿𝗼𝗺 𝗕𝗼𝘇𝗲𝗺𝗮𝗻 𝘁𝗼 𝗴𝗹𝗼𝗯𝗮𝗹 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 — 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗠𝗰𝗝𝗲𝘄𝗲𝗹𝗿𝘆. I was invited to join Chloë Thomas on the eCommerce MasterPlan Podcast to talk about how a small jewelry gallery in Montana scales ethically, sustainably, and profitably. 🎧 Listen here: https://bit.ly/47ydLQ6 Some highlights we covered: 💎 Why every Alara team member contributes to BOTH the in-store and online experience (photography, copywriting, customer service, you name it). 💎 How we offer virtual custom design consultations that feel just as personal as sitting down in the gallery. 💎 What “No McJewelry” means — and why it guides our sourcing, design, and storytelling. 💎 Why finely tuned, segmented email flows beat flashy ad spends (and why I’m still holding out for the right referral program). 💎 How sustainability has been core to Alara since the 1980s: recycled gold, reused stones, carbon offsets, packaging audits — long before it was trendy. If you’re in eCommerce, retail, jewelry, or sustainable business, I think you’ll get some useful takeaways here. 👉 HINT: there's a FREE offer (value of $200) found in the podcast...! ___________ 𝑊ℎ𝑎𝑡’𝑠 𝑡ℎ𝑒 ℎ𝑎𝑟𝑑𝑒𝑠𝑡 𝑝𝑎𝑟𝑡 𝑓𝑜𝑟 𝑦𝑜𝑢 — 𝑏𝑎𝑙𝑎𝑛𝑐𝑖𝑛𝑔 𝑖𝑛-𝑠𝑡𝑜𝑟𝑒 𝑎𝑛𝑑 𝑜𝑛𝑙𝑖𝑛𝑒, 𝑜𝑟 𝑘𝑒𝑒𝑝𝑖𝑛𝑔 𝑠𝑢𝑠𝑡𝑎𝑖𝑛𝑎𝑏𝑖𝑙𝑖𝑡𝑦 𝑓𝑟𝑜𝑛𝑡 𝑎𝑛𝑑 𝑐𝑒𝑛𝑡𝑒𝑟? ___________ #eCommerce #SustainableBusiness #EthicalJewelry #eCommerceStrategy #JewelryBusiness #SmallBusinessGrowth #eCommerceTips #EcoFriendlyBusiness
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🎧 New Episode: From Layoff to $2M in 2 Years – The Dood Woof Story 🐶 What happens when you combine a tiny niche, a loyal community, and smart eCommerce strategy? You get a brand that goes from zero to $2M in sales without competing on price. In this episode, Elina Panteleyeva shares how she built Dood Woof, a premium pet care brand for doodle dogs, using email-first marketing, Amazon-focused growth, and community engagement that turns customers into superfans. If you sell online—or want to—you’ll want to steal these playbook-worthy tips. 🎯 #eCommerceTips #eCommerceGrowth #eCommercePodcast #eCommerceSuccess #ElinaPanteleyeva #DoodWoof #ListenNow #eCommerceMasterPlan #eCommerceStrategy
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📢 New Episode: Turning Purpose into Profit in Ethical eCommerce, with Alara Jewelry’s Babs Noelle What happens when a metalsmith with a passion for sustainability goes all in on eCommerce? Babs Noelle of Alara Jewellery shares how she grew a purpose-driven jewelry brand into a $2.9M business—with 138% growth in online sales—by doing things very differently. From blending online and in-store experiences to building an authentic team and brand voice, this one’s packed with insight (and sparkle ✨). 🎧 Listen now wherever you get your podcasts. #eCommerceTips #eCommerceGrowth #eCommercePodcast #eCommerceSuccess #BabsNoelle #AlaraJewelry #ListenNow #eCommerceMasterPlan #eCommerceStrategy
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If it wasn't for our sponsors, we wouldn't be able to produce the podcast every week, and bring you our awesome guests. So it's always nice to say a BIG THANK YOU!!!!! to them! Cheers Alvie, thanks for backing us, and being great to work with! Alvie helps eCom experts with tailored reports, advanced attribution and bidding towards profit or return rates – so you can stop guessing, and start scaling. When Homeroom partnered with Alvie, they saw a 107% increase in net profit. Are you ready to achieve similar results? Visit Alvie to learn more. https://ecmp.info/alvie Note ‘eCommerce Masterplan’ when you book a demo to enjoy a 3 months free trial. #thankyou #podcast #ads #marketing
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