Orb Group

Scaling a campaign across dozens of markets without losing its meaning is one of the biggest challenges modern marketers face. In our latest blog piece, we explore how brands can balance global consistency with local relevance: using modular creative, data-driven workflows, and smart automation to deliver campaigns that travel without losing impact. We also share key learnings from our work with clients like Vital Proteins and Polestar, showing how technology and strategy come together to make global ideas feel local, authentic, and timely. If you’re curious about how to make your campaigns “glocal” at scale, the full article is linked in the comments. #MarketingStrategy #GlobalMarketing #Localization #CreativeProduction #OrbGroup #CampaignOptimization

Great work doesn’t come from playing it safe. It comes from experimenting, pushing boundaries, and embracing the unexpected.   That’s the ethos of Vans and the spirit behind this campaign we were proud to be part of. A film that celebrates creativity in its rawest form: fearless, expressive, and unapologetically human.   With the right mix of craft, collaboration, and technology, Orb helped transform that ethos into work that connects and inspires.   Because the best ideas don’t follow rules - they spark something real.   🎥 Watch the campaign below. #OrbGroup #Vans #CreativePartnerships #SmartProduction #ContentThatConnects

Automation isn’t replacing creativity. It’s amplifying it.   As AI and automation tools become a bigger part of the content game, one question keeps surfacing: what’s left for humans? The answer: everything that matters most.   Creative automation isn’t about removing people from the process, it’s about freeing them from repetitive, manual tasks so they can focus on storytelling, strategy and the work that actually moves audiences.   In our latest article, we explore: → Why automation has become essential in modern marketing → How to balance tech-driven efficiency with human creativity → Where automation adds the most value and where it doesn’t   The future of creative work isn’t automated. It’s augmented. When humans and technology work in sync, teams move faster, scale smarter, and create with more impact.   🔗 Full article in the comments #CreativeAutomation #MarketingInnovation #FutureOfWork #ContentAtScale #SmartProduction #OrbGroup

Every product has a story. For Nespresso, it begins in the Gitega Hills of Rwanda. At Orb, we help brands turn those beginnings into something bigger - shaped by people, powered by creativity, and scaled by technology. From a single coffee harvest to products that move markets across the globe, we blend craft with smart workflows to create campaigns that connect everywhere they land. Proud to have partnered with nmbl on this one. Because when the message feels true, everything else follows. #OrbGroup #ContentThatConnects #SmartProduction #BrandStorytelling #WorkflowsMatter #TechMeetsCreativity

At Orb, we believe that a company is more than just a business. It’s the people who show up that make the difference.   Our partners agree, and we’ve worked with them to bring their stories to life. From energy to telecom, pharma to automotive, we’ve helped brands like Telia, Hyundai Motor Company, Tele2, E.ON, Atlas Copco, Envirotainer and Meta make their B2B campaigns feel human, not corporate.   Powered by technology. Created and perfected by people. #B2BMarketing #BrandStorytelling #ContentThatConnects #CreativeProduction #MarketingTechnology #HumanCenteredMarketing

Now your metadata is more actionable than ever. Meet the latest feature in Orb1: AI-powered Scene Descriptions.    On top of our metatagging for objects, activities and facial recognition, we’ve added natural-language summaries - complete with in/out timecodes, to every scene in your video assets. That means you can now search, repurpose, and activate your content library with zero guesswork.   Want to know where the product demo starts? Or find the perfect scene to work into your next campaign? Just search for it.   This is next-level context, built for brand storytelling. Whether you’re managing a global library or mining your archives for your next campaign, we’re here to make your job easier.   💡 Drop us a line for a demo!   #Orb1 #ContentIntelligence #AIforMarketing #DigitalAssetManagement #ContentOps #MarketingTechnology #SmartProduction

To launch Veronika, their latest original drama, SkyShowtime needed more than just a campaign. They needed a system that could scale content across formats, languages, and markets, without losing creative control.   That’s where Orb Group's smart versioning came in. From concept to delivery, we built an agile, full-funnel campaign powered by Orb1 technology, that delivered over 700 assets across 4 markets. Fast, consistent, and customizable down to the call-to-action.   Want to see how large-scale content campaigns actually get done? Full case study link in the comments ↓ #OrbGroup #SmartProduction #ContentVersioning #StreamingMarketing #SkyShowtime #WorkflowMatters #GlobalCampaigns

When the world’s biggest social platform needs help telling its own story, who do they call? Enter: Orb Group. We turned traditional B2B storytelling into a series of short-form, reels-style videos: clear, creative, and made to scale. → Real business problems → Meta tools in action → Measurable outcomes Shot across Southeast Asia, localized in Thai and Bahasa Indonesia, and produced in half the time. The result? Campaigns that helped Meta for Business Partners tell their stories and earned a second round by popular demand. 🔗 Full case study in the comments #OrbGroup #Meta #SmartProduction #CreativeTech #LocalisedStorytelling #MarketingAtScale #B2BMarketing

Hyundai. Audi. Polestar. Volvo.   Different visions. Same pressure: → Launch fast → Stay consistent → Make it beautiful → Localize everywhere   This is what it looks like when creative production meets smart systems, from hero films to hyper-targeted cutdowns, all built to move. Because in this industry, the content has to move as fast as the product. Curious how this works in practice? Link to our Polestar case study in the comments. 👇 #OrbGroup #AutomotiveReel #SmartProduction #CreativeOps #ContentInfrastructure #AutoMarketing Polestar Volvo Group Hyundai Motor Company AUDI AG