Emily Blair Media, LLC

✨ Exciting Update! Last week, Emily Blair Media held our inaugural Career Development Summit, and we’ve put together a recap filled with valuable insights, advice, and key takeaways from the event in our latest article. Please read here! ✨

What Influencer Marketing Should Look Like in 2025 (Hint: It’s Not About Follower Count) Here’s the hard truth: A big follower count means nothing if no one is listening. As we head deeper into 2025, the influencer marketing landscape is shifting - and it’s long overdue. For years, brands prioritized follower count as a key metric for partnerships. But that approach is outdated and, frankly, ineffective. Today, it’s not about how many people follow you, it’s about how many people actually care. Here’s what matters now: - Organic reach - True fan engagement - Audience trust and loyalty In other words, a creator with 8,000 followers who consistently gets high engagement, sparks meaningful conversation, and drives action can be way more valuable than someone with 800,000 passive followers. Why? Because: - Real fans share, support, and show up. - Authentic engagement leads to real influence. - Community-first creators build lasting brand impact, not just one-time exposure. The future of influencer marketing is personal, powerful, and platform-savvy. We’re not just selling products anymore - we’re building relationships, communities, and shared values. #EmilyBliarMedia #FashionPR #EntertainmentPR #InfluencerMarketing #CultureDriven #BrandVisibility #PRThatMatters #Socialmedia #Marketing #FollowerCount

Ekin-Su Cülcüloğlu is evolving beyond reality fame and emerging as a force in fashion, media, and lifestyle. Working with Ekin-Su, our team focused on more than just headlines - we built a strategy rooted in long-term relevance. From fashion-forward features to thoughtful editorial, every placement was designed to reflect the depth behind her public persona and open up new space for her. Already a household name across the UK and the USA, Ekin-Su came to us ready to reintroduce herself -  not just as a fan-favorite reality star, but as a multifaceted creative and boundary-breaking brand. Her charisma is magnetic, her voice unapologetically real, and her style? Incredible! . With our tailored PR strategy, we worked to craft a refreshed narrative rooted in authenticity and edge - placing her in relevant spaces that highlight the woman behind the viral moments. That meant a sharp pivot toward high-fashion editorial, honest conversation, and emotionally intelligent storytelling. Case in point: her latest Fizzy Mag feature - a stripped-back, cinematic interview that dives into identity, resilience, and rising above the noise. It’s Ekin-Su like you’ve never seen her before. And it’s just the beginning. At EBM, we’re proud to be part of the team building her next chapter and elevating her from tabloid darling to true fashion-forward force. #EmilyBlairMedia #PublicRelations #EkinSu #DigitalStrategy #CelebrityPR #WomenInMedia #StyleIcons #CultureShifters #MediaWithImpact Coverage: Celebs Give Back in 2025 (Entertainment Tonight): https://lnkd.in/eSGjiGEC Celebrity Traitors secrets revealed as Ekin-Su Cülcüloğlu delivers honest verdict on line-up (Yahoo): https://lnkd.in/erEGvH_t BAFTA TV Awards 2025: Maura Higgins makes her red carpet return following Danny Jones kiss scandal in a backless gown as she joins glam Billie Piper, Tasha Ghouri and Ekin-Su Culculoglu on red carpet (DailyMail.com): https://lnkd.in/dGwpFMvh The Rise of Love Island Star and Model Ekin-Su (Fizzy Mag): https://lnkd.in/eFQaNqWb

At Emily Blair Media, we take a talent-first approach to publicity, thinking beyond the campaign cycle and focusing on long-term, year-round relevance. While major promotional pushes are essential milestones, the real magic happens in the in-between: evergreen features, expert commentary, niche media moments, and storytelling that builds a client’s brand from every angle. We believe in the power of the evergreen narrative: strategic brand-building and ongoing media opportunities that position our clients as multi-hyphenates with stories that matter far beyond a single launch. Whether it’s a fashion spotlight, philanthropic initiative, thought leadership, or cultural commentary, there’s always a meaningful way to stay visible, valuable, and aligned with the moment. Take, for example, Kailyn Lowry, whose Teen Vogue feature on supporting her son coming out as gay resonated with readers far beyond her “Teen Mom” fame. Or Peta Murgatroyd, who shared her professional and personal growth in Us Weekly, showing how staying top-of-mind doesn’t always require a current season of DWTS. And Donni Davy, whose commentary on iconic makeup looks in Harper's Bazaar ties her artistry to cultural legacy, not just a product launch. We see every client as more than one thing - an artist, an influencer, an entrepreneur, a changemaker. That’s why our strategy extends far beyond a single project. We craft narratives that resonate across industries and seasons, helping talent evolve into fully realized brands with lasting cultural impact. Crafting a compelling narrative isn’t just a bonus; it’s the foundation. We work with our clients to define the throughline of their story, making sure every media moment fits into a larger, cohesive brand arc. Our goal isn’t just to secure press. It’s to shape perception - intentionally, authentically, and strategically. Because PR isn’t just about when something launches. It’s about who the talent is, what they stand for, and how we keep them relevant, every single day. We stay tapped into the trends that shape culture, not just to follow them, but to help our clients create them. From Abby Baffoe kicking off the viral heatless curls with socks movement to Liv Walker turning heads on Love Island and keeping fans hooked with her personality-driven content, we champion talent whose influence stretches far beyond the expected. We call it the Talent-Centric Angel: personal, purposeful, and always playing the long game.

What Does “Full-Service PR” Really Mean at Emily Blair Media? At Emily Blair Media, full-service isn’t just a buzzword, it’s our promise. From concept to execution, from launch to legacy, we’re with our clients at every step, ensuring their story is told with impact and intention. With teams across time zones and specialties, we operate around the clock to amplify our client’s voices, brands, and be a guide toward their next breakthrough in their careers. Whether it’s a red carpet or a Zoom call, we are focused on being strategic, supportive, and ready. Here’s what that looks like in action: Event Management From intimate brand activations to star-studded premieres, we are equipped to handle it all — planning, logistics, guest list curation, on-site execution, and more. We don’t just help you show up — we make sure you own the moment while our team is on the ground doing the work. Social Media Management Strategy We go beyond posting and build digital worlds around your brand. Think intentional content, real community-building, and aesthetics that drive engagement and growth - all backed by data and strategy. Brand & Talent Representation Whether you’re a rising creator, founder, or established brand, we help define your narrative, sharpen your positioning, and expand your influence. From podcasts to product launches, we connect the dots between vision and visibility. At Emily Blair Media, we bring the firepower of a top-tier agency with the heart and flexibility of a boutique firm. Every client receives a custom, high-touch approach designed not just to meet goals — but to exceed them. This is what true full-service PR looks like: agile, strategic, and relentlessly forward-thinking. #prfirm #fullservice #socialmediamanagement #eventmanagement #brandrepresentation #talentrepresentation #aroundtheclockservices

3 Trends We’re Watching in Entertainment and Lifestyle PR in 2025 With entertainment at our fingertips 24/7 thanks to the rise of social media and the “internet star”, the world of entertainment and lifestyle PR has never been more competitive and ever evolving. At Emily Blair Media, staying ahead of the curve isn’t optional, it’s our standard. As we look at 2025, our teams in Los Angeles, New York, and London are tracking three key trends that are already reshaping the industry. Short-form video storytelling is now core PR strategy, not just a social media extra. Brands that can tell a compelling story in under 60 seconds are leading the conversation. Reels, TikToks, and Shorts have become powerful PR tools, not just for building awareness but for shaping narrative. We’re no longer treating short-form video as a “nice to have” or an afterthought. These fast, punchy formats now sit at the center of campaign strategy. At Emily Blair Media, we’re helping clients craft visually engaging, on-message videos that land within 30–60 seconds but leave a lasting impression. It’s about distilling a full campaign message into a moment, and it’s the kind of content journalists, influencers, and audiences are most likely to share. Authenticity is outperforming polish. Audiences (and journalists) are craving real voices, not rehearsed lines. Perfectly produced soundbites and overly filtered statements are falling flat. What’s resonating right now is honesty - whether that’s a founder sharing a personal anecdote, a brand admitting where it’s learning, or talent speaking off-the-cuff on a livestream. The media want to tell stories that feel grounded and human, and so do consumers. At Emily Blair Media, we’re working with clients to move away from tightly controlled messaging and into a space where their voice-flaws and all-feels more authentic and therefore, more powerful. Collabs between talent and brands are shifting from transactional to strategic, with long-term storytelling taking priority. The days of quick, one-off influencer posts are being replaced by deeper partnerships between brands and talent. Today’s most impactful collaborations are built around shared values, longer timelines, and integrated storytelling. Think multi-phase campaigns, co-created products, and brand ambassadors who grow with the brand. We help both sides find the right match-so the partnership feels less like a “sponsored post” and more like a natural fit that audiences can trust and follow long-term. At Emily Blair Media, we don’t just observe these shifts-we build strategy around them. If you're looking for a team that blends boots-on-the-ground cultural insight with global reach and future-facing thinking, we’d love to open our doors to you. #EmilyBlairMedia #PublicRelations #MediaTrends

Emily Blair Media recently celebrated 6 years and we couldn’t be more proud of what this agency has become today. What started as a side hustle for Emily Marcus, became a full stop PR agency with a team of 20+ publicists to a variety of clients. With offices now not only in Los Angeles, but also in New York and London, EBM continues to put itself at the forefront of digital media stars such as Katie Austin, Morgan Riddle, and Ash K Holm and groundbreaking brands like Boys Lie , Mars the Label and Dripology. At Emily Blair Media, having teams in Los Angeles, New York, and London isn’t just about the skyline views, but it’s a strategic advantage that allows us to operate for our clients around the clock. Whether it’s a late-night product drop in LA or an early-morning media blitz in London, our clients benefit from a truly 24/7 agency presence. That means faster turnaround, real-time crisis management, and seamless coordination across time zones. Our global footprint also gives us an unmatched scope when it comes to the diverse and ever-evolving world of public relations. From celebrity press and fashion campaigns to corporate communications and influencer strategy, our teams bring regional insight and global execution to every brief. It’s this blend of local savvy and big-picture thinking that makes our campaigns not only successful - but culturally relevant across markets. This reach has allowed us to represent incredible international clients, including fashion-forward Mars the Label and reality television star/media personality Sophie Habboo. Working with talent and brands that resonate across continents is what fuels us - and having boots on the ground in three of the world’s most influential cities means we’re always exactly where our clients need us to be. #EmilyBlairMedia #EBM #PublicRelations #Diversity #Global #DigitalMarketing #Brands #ContentCreators #Influencers

The Emily Blair Media team wears a multitude of hats - and we’re proud to share that our events team continues to exceed expectations. Most recently, we had the pleasure of producing an unforgettable and impactful event for our client, Dripology. From concept to execution, our team curated an experience that was elevated, engaging, and aligned with the full spectrum of wellness and lifestyle. At the core of Dripology is the unique fusion of Ash’s expertise and authority as a nurse with an unparalleled understanding of medicine and healing. This powerful combination drives the brand’s narrative and positioning, ensuring every element of the event was aligned with Dripology’s commitment to wellness and holistic care. Our intention for this event was to create a moment of calm before the Coachella chaos - a grounding space to reset and reconnect. To bring the vision to life, we thoughtfully sourced six standout vendors, each handpicked to reflect Dripology’s ethos and create a truly immersive guest experience. Highlights included: @BeKindPilates, Kreation, @NatureSoundbath, and @BatterBitesCA. In addition to securing top-tier vendors, we curated a guest list of high-profile influencers, media, and industry insiders who resonate with the brand. From ambiance to attendees, every element was designed to spark conversation, drive awareness, and leave a lasting impression. Another incredible win for the Emily Blair Media events team - and a powerful prelude to Dripology’s presence on the grounds at Poosh during Coachella weekend. This intentional lead-up allowed the brand to activate around the festival in a proactive and meaningful way. #EmilyBlairMedia #PublicRelations #Dripology #DigitalStrategy #PRSuccess #WomenInMedia

From TikTok star to digital media powerhouse… meet Morgan Riddle, the most famous woman in tennis. At Emily Blair Media, we specialize in turning digital moments into mainstream momentum — and working with Morgan Riddle has been nothing short of momentous for both Morgan and EBM. Morgan’s vibrant storytelling, fashion-forward style, and behind-the-scenes tennis content had already captured the hearts of millions online. But to truly elevate her platform, she needed a strategic PR partner to match her creative energy with media muscle. Enter EBM. Using our signature, highly tailored pitching model, we secured Morgan placements in top-tier media outlets that aligned with her brand, voice, and vision. By building custom narratives for each platform, we helped take her presence from viral to visionary. From feature stories to red carpet coverage, lifestyle spreads to industry commentary — Morgan’s media profile is now as dynamic as all of her social media content. A key part of this success? Our seamless collaboration with Morgan’s incredible teams at Rare Global and United Talent Agency. Together, we work strategically to amplify every opportunity and ensure brand alignment across all platforms. The results speak for themselves – with earned media impressions totaling over 5 billion in 2024 alone and millions already in 2025 from media placements with Glamour, Marie Claire, Refinery 29, Harper’s Bazaar, Cosmopolitan, People and Vogue. Alongside Morgan’s management and agency team, we are proud to be such an integral part of the engine behind the brand that is Morgan Riddle. #EmilyBlairMedia #PublicRelations #MorganRiddle #DigitalStrategy #PRSuccess #WomenInMedia #CreatorEconomy #TikTok