Enthuse Marketing Group, LLC

Thanks to the support of the Specialty Food Association, two of Enthuse Marketing Group, LLC's summer interns - Emma Beckerman and Laetitia Hagadone were able to attend the 2025 Summer Fancy Food Show Click below for their observations and comments and some women-owned brands that stood out to them, including: Baba's, Bake Me Healthy, Beyond the Bib, Kay's Curries, Josephine's Baking Co., and This Girl Walks Into a Bar. https://lnkd.in/eFCX_bjK

At Enthuse, we believe unforgettable brand experiences start with passionate, curious people. That’s why we’ve built a community where growth, learning, and joy are part of the job description. 📝 As an education-led marketing agency, we’re redefining what it means to connect brands with people—and we’re just getting started. If you bring collaboration, creativity, and a commitment to excellence, we want to meet you. Come build something meaningful with one of the fastest-growing women-owned agencies in the U.S. Explore open roles in: 📍 Austin, TX 📍 Charlotte, NC 📍 Tampa, FL 📍 And more! https://lnkd.in/dTKjRBxp

Education is powerful—especially when it’s built from the ground up. In early May, we partnered with Hy-Vee for a first-of-its-kind spirits training at their Des Moines facility—bringing 93 team members from across the Midwest together to learn, taste, and connect. And while the workshops were hands-on, the real magic started well before the first pour. ✨ Our national educators drew on deep industry expertise to create 8 custom modules, embed brand stories into every pour, design materials that support (not overwhelm), and spark engagement. From vodka to rum, agave to gin, we explored flavor profiles, consumer behavior, and insights employees can use to guide every guest experience— because tasting is personal, storytelling matters, and education blends it all together. At Enthuse, we don’t just teach—we build communities of educators who elevate every guest interaction. Hy-Vee sees the power of education. Does your brand? Invest in knowledge and empower your team. Contact us today to learn more. #EducationLedMarketing https://lnkd.in/dUBTEMth

Tune in to the latest Invest In Her podcast featuring our Co-Founder Kim Lawton! 🎙️✨ Kim shares how her passion for education-led marketing and female entrepreneurship inspired the launch of Enthuse and the Enthuse Foundation. From building global brands to empowering women entrepreneurs, she dives into what it takes to lead with impact, community, and vision. Listen now for insights on leadership, entrepreneurship, and creating space for women to thrive. Link below. #EducationLedMarketing #WomenInBusiness #InvestInHer https://lnkd.in/ePr74b2T

Buyers are tuning out the noise—and tuning in to education. In her latest feature with Advertising Week, Enthuse CEO Kim Lawton shares how education-led marketing is replacing outdated, impersonal tactics. By leading with insights—not sales—brands build trust, deepen loyalty, and become the go-to source buyers actually seek out. With education at the core, brands don’t chase attention—they earn it. Learn more at the link below. #EducationLedMarketing https://lnkd.in/ehby9B9D

It takes more than a competition to build a World Class bartender. ⭐🍸 Behind the scenes, the Enthuse team partners with USBG presents World Class US by DIAGEO year-round, driving an education-first program that empowers bartenders across the country. From mentorship led by our National Educators, to on-site production, to the social content that engages followers year-round, we help shape a journey filled with growth, connection, and creativity. Together, we support bartenders as they refine their craft, create standout cocktails, and step into the spotlight. Because when education meets creativity and connection, that’s how we teach the world to love your brand.

At Enthuse, we know our greatest asset is our talented people. We pride ourselves on creating an environment that provides each individual space to grow and learn according to their own strengths. ✨ Our vision is to place education at the forefront of marketing, and we’re looking for people who bring big ideas, big effort, and big results to our company— find your role at the link below and join us.  Check out some of our open roles in: 💼 Atlanta, GA 💼 San Diego, CA 💼 Jersey City, NJ 💼 AND MORE! https://lnkd.in/dTKjRBxp

Most leaders think they’re giving helpful feedback—but often, it lands as critique, not coaching. The best ones know how to communicate with care and lead with empathy. 💬 In a recent Entrepreneur Media article, Enthuse Chief People Officer Kristy Snyder shared how starting with strengths can transform feedback from a dreaded moment into a meaningful one. At Enthuse, that’s what leadership looks like—thoughtful and rooted in connection that supports long-term growth. Read Kristy’s full feature below: https://lnkd.in/gCmyXwKb

As experts at creating actionable content, delivered by world-class educators in unforgettable experiences, our work has proven to drive business results for our clients, leading them to become trusted industry leaders. This year, we are thrilled to share that our work has also been recognized by the Hermes Creative Awards program, taking home 6 awards across Platinum, Gold, and Honorable Mention. Congratulations to our team for their commitment and dedication towards designing and executing these bodies of work, as we strive to create a world where knowledge is actively shared and celebrated, enabling growth. Visit their website below for more information on each award. https://lnkd.in/efjeqN8v

As an agency that teaches the world to love your brand, we find that the first element to a successful education-led marketing approach is to hire a team of category educators. When you deploy a team who understand the customer’s pain-points, business needs, and end-consumer, it immediately adds credibility to your brand and value to their experience. Which is why at Enthuse, we take education to a whole new level and are committed to providing our employees with an in-depth and immersive onboarding experience to create best-in-class teams for our clients. Earlier this month, we brought together the newest members of Enthuse for a “NYC New Hire Experience,” where we focused on skill-building, collaboration, and meaningful cross-program connections. Offering opportunities to interact during in-office trainings, a city-wide scavenger hunt, and during Happy Hour at on-premise accounts, the energy was high and our team left feeling informed, inspired, and more connected than ever. Let us help you build a team that can build trust and drive conversations with your customers. #Enthuse #EducationLedMarketing #Educators #Experts